partnerships
Incentive Games Teams up with bet365 to Launch $10 Million Mega March Bracket Challenge

Incentive Games, the games industry’s leading free-to-play developer, has once again teamed up with bet365 to launch an astonishing $10 million jackpot for the 2023 NCAA Championship.
A leaderboard and prizes will also be available based on points earned for correct predictions, paying the top 5,000 leaderboard places. The predictor game, which is free to play, simply challenges users to predict results during March’s legendary NCAA tournament with a top prize of $100,000 up for grabs but a perfect bracket wins up to $10,000,000.
The Mega Market Bracket Challenge game is free-to-play to all new and eligible customers in New Jersey, Virginia, Colorado, Ohio, Mexico and New Zealand. Customers must be aged over 21 and verified for entry by bet365. One entry per person.
“This is yet another slam dunk game for bet365, to help the brand stand out and acquire new customers in North America,” the Chief Executive Officer and co-founder of Incentive Games, John Gordon, said. “I am particularly pleased with the ground-breaking UX/UI; well-done Incentive Games and bet365 design and product teams. Nothing but net!”
“Every expert is giving their opinion but now it’s your chance to predict the outcome of this Mega March Bracket Challenge,” a spokesperson for bet365 said. “The build-up to this iconic championship is exciting enough and we hope the prospect of potentially winning a $10 million only enhances that excitement. Be sure to check the bet365 leaderboard as games pass and good luck to all bet365 customers.”
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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
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EveryMatrix Expands US Presence with Boyd Interactive Go Live

Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.
Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.
SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.
This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.
Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”
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Mission Media AI Announces Strategic Partnership with VSiN

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VSiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website, and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play, and LG.
VSiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Anchored by influential hosts, including Gill Alexander (A Numbers Game), Mitch Moss and Paul Howard (Follow the Money), Stormy Buonantony and Jonathan Von Tobel (Money Moves). VSiN offers expert insights that attract more than 8 million engaged sports fans every month. From former athletes to seasoned oddsmakers and professional bettors, the network has become a go-to destination for high-impact, data-driven sports commentary and analysis.
Mission Media AI will scale VSiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
“VSiN has built one of the most trusted voices in sports. This partnership allows us to bring their high-quality, insight-driven content to more advertisers through targeted and performance-driven campaigns. We’re excited to help scale their monetization across multiple platforms,” said David Krulewich, CEO and Founder of Mission Media AI.
“We’re thrilled to partner with Mission Media AI to grow the value of our business and support our ongoing focus on rapid expansion. Mission’s forward-thinking approach and expertise in media sales, especially on the digital side, will allow us to continue delivering industry’s most credible, actionable sports betting content while expanding our advertising portfolio and total audience reach,” said Bill Adee, Chief Executive Officer at VsiN.
The partnership marks another milestone in Mission Media AI’s commitment to driving revenue for creators, networks, and publishers through seamless cross-platform distribution and innovative ad tech solutions.
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