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Brazilian Integrity Association launched to protect the future of sports

Published

2 years ago

March 9, 2023

Brazilian Integrity Association launched to protect the future of sports

Genius Sports, Entain, Rei Do Pitaco, Bichara e Motta and Maia Yoshiyasu Advogados (FYMSA) law firms today announced the formation of the “Associação Brasileira de Defesa da Integridade do Esporte” (“ABRADIE”) a non-profit organization that will address issues threatening the integrity of Brazilian sports.

Bringing together leading representatives from the betting industry, law enforcement, players, fans, sports governing bodies, teams and the legal profession, this association’s principal goal is to protect consumers, sports leagues and other stakeholders from possible fraud caused by the unfair manipulation of events on which betting is offered, including match-fixing and spot-fixing.

The association is a not-for-profit organization designed as a collaborative entity to partner with the regulator, federal, state law enforcement and other stakeholders to detect and discourage fraud and other illegal or unethical activity related to betting on sporting events.

The group of experts will conduct consultations and events in order to discuss a range of issues, including whether there is more that can be done to improve communication and collaboration between sports, betting operators, police and the regulator. These consultations will be designed to assess the current integrity measures that are in place regarding sports betting with a view to ensuring they are as robust as possible, as well as the education of players, match officials and anyone associated with sport. The key focus will be on how suspicious betting patterns are identified and evaluated across Brazilian sports.

In addition, the Association will discuss the importance of introducing robust responsible gaming practices across the industry to better protect consumers. The experts will work on delivering an action plan that can be presented to the government for their consideration. The newly formed Association is expected to deliver a report with a clear set of recommendations to help uphold integrity in sports and associated betting, which will be presented to the government to consider the committee’s recommendations.

Chris Dougan, Chief Communications Officer at Genius Sports, the Premier League’s sports integrity partner and founding member of ABRADIE, said “We are excited to launch Brazil’s first Sports Integrity Association, to champion a safe and secure betting environment for consumers across the country. We look forward to working with regulators, members of law enforcement, operators, sports leagues and other key stakeholders to prevent fraud and protect the integrity of sports.”

Commenting on the launch of the Association, Martin Lycka, Senior Vice President of American Regulatory Affairs and Responsible Gambling at Entain stated: “As part of Entain’s ongoing commitment to only operate in well-regulated and governed markets, I’m pleased to see that the industry is coming together to support the integrity of Brazilian sports and prevent match fixing. This is one of the key underlying factors of any betting regulation, including the upcoming Brazilian one.”

Also reinforcing the importance of ABRADIE’s launching, Rafael Marchetti Marcondes, Chief Legal Officer of Rei do Pitaco, comments: “Rei do Pitaco supports initiatives that advocate for sports integrity, encourage responsible gaming practices and foster a sustainable growth of the sports betting market. Cases that could jeopardize the reputation of the sport, like match or spot-fixing or the participation of minors as bettors, must be monitored and punished, as all stakeholders in the betting market lose out to fraudulent and criminal attitudes. Cooperation among all involved entities, public or private, is mandatory to combat activities that harm the sport and its development.”

“Our firm is excited to launch this collaborative project with such essential player in the sports and betting industries. Our focus is to protect the integrity of sport in Brazil and to assist the Government, the Congress and sports entities to apply the best international practices to our upcoming Brazilian sports betting regulation” said Marcos Motta, founding partner at Bichara e Motta law firm.

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“The association is being created at a critical time, when the Brazilian market is growing rapidly and finalizing its regulation. Safeguarding the integrity of sports is paramount for the sports betting industry and the ABRADIE membership will demonstrate their commitment to industry best practices, supporting the Government, sports bodies and other stakeholders in protecting sports from the threats of betting related corruption. It is an honor for Maia Yoshiyasu Advogado to be a part of ABRADIE.” – added Luiz Felipe Maia

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NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

Published

2 days ago

June 20, 2025

George Miller

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

Compliance Updates

The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

Published

2 days ago

June 20, 2025

Niji Narayan

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.

SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.

Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.

She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.

Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.

Latest News

SCCG Announces Strategic Partnership with Applift

Published

2 days ago

June 20, 2025

Niji Narayan

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.

Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.

Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.

“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.

“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”

“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.