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Brazilian Integrity Association launched to protect the future of sports
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Genius Sports, Entain, Rei Do Pitaco, Bichara e Motta and Maia Yoshiyasu Advogados (FYMSA) law firms today announced the formation of the “Associação Brasileira de Defesa da Integridade do Esporte” (“ABRADIE”) a non-profit organization that will address issues threatening the integrity of Brazilian sports.
Bringing together leading representatives from the betting industry, law enforcement, players, fans, sports governing bodies, teams and the legal profession, this association’s principal goal is to protect consumers, sports leagues and other stakeholders from possible fraud caused by the unfair manipulation of events on which betting is offered, including match-fixing and spot-fixing.
The association is a not-for-profit organization designed as a collaborative entity to partner with the regulator, federal, state law enforcement and other stakeholders to detect and discourage fraud and other illegal or unethical activity related to betting on sporting events.
The group of experts will conduct consultations and events in order to discuss a range of issues, including whether there is more that can be done to improve communication and collaboration between sports, betting operators, police and the regulator. These consultations will be designed to assess the current integrity measures that are in place regarding sports betting with a view to ensuring they are as robust as possible, as well as the education of players, match officials and anyone associated with sport. The key focus will be on how suspicious betting patterns are identified and evaluated across Brazilian sports.
In addition, the Association will discuss the importance of introducing robust responsible gaming practices across the industry to better protect consumers. The experts will work on delivering an action plan that can be presented to the government for their consideration. The newly formed Association is expected to deliver a report with a clear set of recommendations to help uphold integrity in sports and associated betting, which will be presented to the government to consider the committee’s recommendations.
Chris Dougan, Chief Communications Officer at Genius Sports, the Premier League’s sports integrity partner and founding member of ABRADIE, said “We are excited to launch Brazil’s first Sports Integrity Association, to champion a safe and secure betting environment for consumers across the country. We look forward to working with regulators, members of law enforcement, operators, sports leagues and other key stakeholders to prevent fraud and protect the integrity of sports.”
Commenting on the launch of the Association, Martin Lycka, Senior Vice President of American Regulatory Affairs and Responsible Gambling at Entain stated: “As part of Entain’s ongoing commitment to only operate in well-regulated and governed markets, I’m pleased to see that the industry is coming together to support the integrity of Brazilian sports and prevent match fixing. This is one of the key underlying factors of any betting regulation, including the upcoming Brazilian one.”
Also reinforcing the importance of ABRADIE’s launching, Rafael Marchetti Marcondes, Chief Legal Officer of Rei do Pitaco, comments: “Rei do Pitaco supports initiatives that advocate for sports integrity, encourage responsible gaming practices and foster a sustainable growth of the sports betting market. Cases that could jeopardize the reputation of the sport, like match or spot-fixing or the participation of minors as bettors, must be monitored and punished, as all stakeholders in the betting market lose out to fraudulent and criminal attitudes. Cooperation among all involved entities, public or private, is mandatory to combat activities that harm the sport and its development.”
“Our firm is excited to launch this collaborative project with such essential player in the sports and betting industries. Our focus is to protect the integrity of sport in Brazil and to assist the Government, the Congress and sports entities to apply the best international practices to our upcoming Brazilian sports betting regulation” said Marcos Motta, founding partner at Bichara e Motta law firm.
“The association is being created at a critical time, when the Brazilian market is growing rapidly and finalizing its regulation. Safeguarding the integrity of sports is paramount for the sports betting industry and the ABRADIE membership will demonstrate their commitment to industry best practices, supporting the Government, sports bodies and other stakeholders in protecting sports from the threats of betting related corruption. It is an honor for Maia Yoshiyasu Advogado to be a part of ABRADIE.” – added Luiz Felipe Maia
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BETER names Juliana Querino as LatAm Business Development Manager
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Award-winning fast-betting content provider strengthens its position in the region with the latest hire
BETER, the in-demand provider of fast-betting content, data, and live streaming for esports and sports, has strengthened its team with the appointment of Juliana Querino as LatAm Business Development Manager.
Juliana, a seasoned business development specialist based in Brazil, has extensive experience in the Latin American iGaming industry. She has previously held various business development positions at Better Collective, Endorphina, Salsa Technology, and other companies. Her expertise was recognized by the G&M News platform, which included her in its Top 5 Women in the Industry 2024 list—highlighting women making significant contributions to the growth of iGaming in the region.
In her new role at BETER, she will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators, particularly in Brazil, where demand for BETER’s content continues to grow.
She will also drive BETER into new LatAm markets where the provider does not currently have a presence while managing relationships with existing partners to ensure they get the most out of the provider’s next-gen content offering.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market with opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a valuable addition to our team.
“We are already experiencing strong demand for our fast-betting products and solutions across the region. With Juliana on board, we can further identify key operators that would benefit from partnering with us, driving even greater growth.
“I’m delighted to welcome Juliana to the BETER team.”
Juliana Querino commented: “Fast-betting content has become essential for operators in Latin America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning portfolio.
“BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full suite of products and solutions to operators from Brazil to Peru.”
“I look forward to helping BETER maximize the full potential of the LatAm market.”
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BetBreak.org Publishes New Workbook to Help Gamblers Take a Break from Sports Betting
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BetBreak.org has published “When and How to Take a Time-Out from Sportsbetting,” a brand-new workbook designed to help readers understand how taking a break – of any duration – from sports betting can be transformational for their mental health, financial health, and relationships with friends and family.
“This workbook and self-study guide is for anyone who wants to explore their relationship with gambling and it’s especially for those who are wondering whether it might be time for a break from sports betting,” said addiction expert Dr. Jeffrey Reynolds.
The workbook includes information about how to know if you are ready to change, tips for curbing your sports betting if you aren’t ready to quit, setting SMART goals, and limiting access to the three things necessary to gamble. The guide also contains proven tools for managing cravings and urges, resources to regain control over your finances, strategies for dealing with guilt and shame as well as stress management tips.
“The BetBreak workbook is based on the science of behavior change and helps readers make the sustainable shifts in habits necessary to live life with more presence, focus, well-being and happiness,” Dr. Reynolds said.
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SCCG Joins Fantasy Sports & Gaming Association
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SCCG Management, a global leader in gaming advisory, business development, and investment strategies, has secured membership to the Fantasy Sports & Gaming Association (FSGA). As the premier organization dedicated to advancing fantasy sports and sports betting, FSGA provides a collaborative environment where industry leaders, innovators, and pioneers shape the future of these rapidly growing sectors.
By joining FSGA, SCCG Management reinforces its commitment to staying at the forefront of industry trends, market developments, and emerging opportunities within fantasy sports and sports gaming. The partnership will allow SCCG to engage with key stakeholders, participate in thought leadership discussions, and contribute strategic insights to the evolving landscape of fantasy sports, sports wagering, and interactive gaming experiences.
With the fantasy sports and sports betting industries experiencing unprecedented growth and innovation, SCCG’s expertise in business development, technology integration, and investment strategy will bring valuable insights to the FSGA community. As a member, SCCG will actively participate in industry conferences, working groups, and networking events, including the upcoming 2025 FSGA Winter Conference, which serves as a hub for leaders, visionaries, and top executives shaping the future of fantasy sports and sports betting.
“FSGA is at the center of innovation in fantasy sports and gaming, and we are excited to join this influential community. At SCCG, we are always looking to align with industry leaders who are shaping the future of interactive sports entertainment. Through this partnership, we look forward to collaborating with fellow members, exchanging insights, and driving innovation across fantasy sports and sports betting,” Stephen Crystal, Founder & CEO of SCCG Management, said.
As SCCG continues to expand its global impact in fantasy sports, sports betting, and gaming technology, its membership in FSGA further solidifies its position as a trusted advisor and partner to the industry’s most innovative companies.
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