partnerships
LIGHT & WONDER ADDS EXCLUSIVE BRANDED CONTENT TO OPENGAMING™ PLATFORM THROUGH ATLANTIC DIGITAL AGREEMENT
Studio signs agreement to utilize Light & Wonder’s newly acquired Playzido Remote Gaming Server platform in order to bring exceptional branded titles to global markets
Light & Wonder, Inc. has further enhanced its OpenGaming content portfolio with the exclusive addition of game studio Atlantic Digital, who will now team up with the Playzido Remote Gaming Server (“RGS”) platform to deliver a range of new games based on classic film and TV titles.
Atlantic Digital has secured the gaming rights to a host of well-known, and soon-to-be announced brands, with games launching via OpenGaming from Spring 2023 onwards.
Atlantic Digital will release a series of games developed using Playzido’s proprietary RGS platform. Owned by Light & Wonder, Plazido’s rapid game development capabilities coupled with the global distribution of Light & Wonder’s OpenGaming platform are attracting the most exciting new studios in the market.
As the latest exclusive and high-quality addition to OpenGaming, Atlantic Digital’s content will be made available to players through Light & Wonder’s global network of operators. The agreement represents the latest step in cementing OpenGaming as one of the world’s leading digital casino ecosystems.
Sam Hobcraft, Managing Director at Atlantic Digital, said: “The combination of Light & Wonder alongside Playzido is the perfect platform solution for Atlantic Digital to drive the distribution of our premium branded games on a global level. We’re able to build games quickly and efficiently via the super-professional team at Playzido, but even more importantly, we’re now able to access the biggest operators on both sides of the Atlantic. We are looking forward to an excellent relationship in the years ahead”
Steve Mayes, Digital Partnerships Director at Light & Wonder, said: “The team at Atlantic Digital has a proven track record in the industry and they bring with them fantastic possibilities given the wide range of brand rights that they have secured.”
“Branded game creation is undeniably difficult to perfect, but we’re already delighted to see the level of skill, effort and attention that Atlantic Digital are investing into their games. This is an agreement that will accelerate the growth of Atlantic Digital while providing OpenGaming partners with a stream of recognisable and high-quality content to distribute to players.”
The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.
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BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership
BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”
The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.
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SCCG Management Announces Strategic Partnership with Rival
SCCG Management, the premier global advisory firm in the gaming and sports betting industries, has announced a strategic partnership with Rival, a leader in iGaming software licensing since 2005. This collaboration aims to support Rival’s efforts in content licensing business development and market expansion across gaming markets worldwide.
Rival has earned its reputation through two decades of innovation and adaptability, delivering exceptional gaming experiences tailored to meet the needs of operators and players alike. With a portfolio of nearly 200 games spanning slots, table games, video poker, and more, Rival combines cutting-edge technology with a player-first approach. Their robust platform, features multilingual support in 34 languages, flexible RTP options, and optimized mobile experiences, making Rival a trusted partner for over 100 respected gaming brands.
Through this partnership, SCCG Management will leverage its extensive expertise in gaming business development, regulatory navigation, and market entry strategies to accelerate Rival’s growth and help the company expand its global footprint.
Stephen A. Crystal, Founder and CEO of SCCG Management, said: “Rival’s legacy of innovation and reliability is a testament to their leadership in the iGaming space. We are thrilled to partner with a company that aligns so well with SCCG’s mission to drive growth and innovation in the gaming industry. Together, we aim to create opportunities that will elevate the standards of game development and market reach for Rival Powered.”
This partnership underscores SCCG Management’s ongoing commitment to aligning with industry leaders who share a vision for transformative growth. With a shared dedication to quality, compliance, and player engagement, SCCG and Rival Powered are set to redefine the possibilities for game studios in the iGaming sector.
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1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America
1/ST, North America’s preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdom’s leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.
This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourse’s world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.
The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.
Additionally, the winner of this year’s £1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.
This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.
Aidan Butler, President of 1/ST, said: “Thanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We can’t wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.
“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!”
Edward Arkell, Director of Racing at Goodwood Racecourse, added: “We are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.
“This partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.”
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