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Elys Game Technology Partners with U.S. Integrity for North America Expansion
U.S. Integrity, Inc., an independent sports betting integrity monitoring, reporting and analytics organization and Elys Game Technology, Corp., a global interactive gaming and sports betting technology company, that has recently acquired Nevada based USBookmaking and operates in multiple jurisdictions in the U.S. regulated sports betting market, announced a comprehensive partnership to provide event monitoring, market intelligence and fraud prevention, for all of Elys’ U.S. facing operations as the Company expands its footprint throughout the United States.
USI’s reporting, analytics and education help customers ensure the highest integrity in the regulated sports betting industry. USI’s products and services are not a one-size-fits-all solution, but rather a customizable suite of services endeavoring to fit customer needs, focused on intelligence and monitoring, fraud prevention, education and consulting services.
Elys’ innovative wagering solutions service online operators, casinos, retail betting establishments and franchise distribution networks in multiple regulated jurisdictions. Elys has operated on a B2C basis in the regulated mobile and retail Italian market for the better part of three decades and is rapidly expanding on a B2B basis to provide end-to-end sportsbook services to business operators throughout the U.S. Elys has completed product certification and also created a unique small business retail model that could provide a safe and effective regulated sportsbook for local and community-based businesses across the nation in 2023 and beyond.
“We are very pleased to be engaged with U.S. Integrity as we prepare to expand throughout the North American regulated sports betting market in 2023,” said Michele Ciavarella, Executive Chairman of Elys Game Technology, Corp. “We expect that our partnership with U.S. Integrity could give us the ability to identify possible betting abnormalities in real time and enable potentially suspicious wagering activity to be identified immediately, creating a safe and engaging betting environment for our patrons as we implement our vision throughout the massive restaurant and bar market in the fast-evolving regulated U.S. sports betting market.”
USI will provide integrity monitoring services via its proprietary dashboard to Elys Game Technology and will conduct analysis across dozens of data sets to proactively identify any potential irregular sports wagering-related patterns.
Matthew Holt, USI’s CEO & co-founder, added, “U.S. Integrity is proud to partner with Elys Game Technology and assist them with integrity monitoring. U.S. Integrity’s mission is to provide a conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Elys Game Technology and their expansion strategy throughout North America as the market continues to evolve. All of our partners are committed to the highest integrity standards, and Elys’ commitment is no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly-detection tools we have developed at U.S. Integrity.”
NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
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