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Future Anthem appoints Matt Nichols as General Manager of the Americas

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Future Anthem appoints Matt Nichols as General Manager of the Americas

 

Data and AI specialist recruits Nichols from Churchill Downs as it delivers on its expansion plans in the Americas

Future Anthem, the pioneering AI and data science powerhouse, has appointed Matt Nichols to the newly-created position of General Manager of the Americas.

Nichols will be responsible for leading Future Anthem’s business and building an on-the-ground team in the Americas as the company delivers on its growth strategy in the region, following its recent multi-million-dollar Series A financing round.

US-based Nichols joins from Churchill Downs Incorporated, where he was Senior Director of Corporate Development, working on numerous land-based gaming projects, in addition to strategy for the TwinSpires B2B online horse racing product.

He initially joined Churchill Downs in 2018 to head the wide-ranging business development responsibilities of the TwinSpires online gaming business segment, with a focus on market access and third-party relationships.

Before Churchill Downs, Kentucky-born Nichols traversed a variety of disciplines and industries, including strategy, project management, commercial banking, and wealth management at companies including Bank of America and national convenience store brand Thorntons.

“I am beyond thrilled to join the Future Anthem team to lead their growth into the Americas’ online gaming markets,” said Nichols.

“Leigh has identified a compelling market gap, and his first-class team is building industry-best AI and data products that add tremendous value to operators and game studios by personalising player experiences across sports betting and casino.

“Future Anthem is already in advanced discussions with a number of prospective new partners in the Americas, and my first week coincides perfectly with G2E where I’ll have the chance to be part of many meaningful conversations.”

“The Series A financing has unlocked a monumental shift for Future Anthem. We have wasted no time in delivering on our vision and strategy for the Americas by hiring Matt to lead our growth in this key market,” said Future Anthem CEO Leigh Nissim.

“This is a huge step in the development of Future Anthem – we have always been keen to establish ourselves locally in the US market and to be able to respond to customer needs quickly. Matt’s experience makes him the perfect appointment for this crucial new role.”

Multi-award-winning Future Anthem is trusted by more than 20 leading operators and studios, including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming and Paddy Power Betfair among others.

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Plaza Hotel & Casino to celebrate summer with Friday night fireworks

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The Plaza Hotel & Casino will celebrate the start of every weekend this summer with a live fireworks show Friday nights at 9:15 p.m., beginning May 24 for Memorial Day weekend through Aug. 30 for Labor Day weekend.
Inspired by the fireworks shows at Disneyland, the Plaza’s Welcome to the Weekend Summer Friday Fireworks will light up the sky above downtown Las Vegas and be part of a festive summer block party atmosphere at the property’s Carousel Bar and rooftop pool deck.
“The Plaza is known for its great fireworks on New Year’s Eve and July 4th, but who says fireworks are only for those holidays?” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “This summer, we wanted to celebrate and give a gift to everyone downtown by sharing the excitement and fun of our fireworks shows with them every Friday night.”
“Las Vegas is the world’s destination because of all the spectacular attractions that are available here,” City of Las Vegas Mayor Carolyn Goodman said. “The Plaza is adding a new weekly fireworks extravaganza this summer, and everyone is invited to visit downtown Las Vegas and enjoy the show!”
Derek Stevens, CEO and Owner of Circa Resort & Casino said “The weekly fireworks show will amp up Fremont Street’s high-energy atmosphere to a new level. It’s a terrific addition for the entire neighborhood, providing another exciting reason for visitors to come downtown. Huge thanks to Jonathan and the Plaza team for bringing this idea to life. We’ll definitely be enjoying the show every week from Circa’s rooftop lounge, Legacy Club.”
The fireworks shot from the Plaza’s towers will be visible to the thousands of tourists and locals in downtown Las Vegas as well as for miles beyond. Plaza hotel guests will be able to enjoy the fireworks from an exclusive viewing party on its rooftop pool deck where the fireworks will be “ignited” by a special guest pushing a detonator button on an oversized TNT box.
To attract even more people to stay downtown, the Plaza introduced the only all-inclusive hotel room package starting at $125 per person per night. The package includes bottomless drinks, breakfast and dinner, a free bingo session, waived resort fees, and more. Rooms must be booked online by June 30 for a stay June 1 through July 1.
The Friday night rooftop pool party for hotel guests will feature the Frozen Firecracker, a special red, white, and blue cocktail made with strawberry daiquiri, pina colada, and blue lemonade spiked with Don Q Rum. At Carousel Bar the summer party vibe continues every Friday night with a DJ and the specialty cocktail Watermelon Agua Fresca made with Mi Campo tequila, Jägermeister, rose aperitivo, watermelon juice, chamoy, and aloe leaves as a garnish.
“Downtown Las Vegas is already a vibrant, unique, and exciting destination. Our Summer Friday Fireworks paired with our all-inclusive room package and great summertime block party atmosphere at Carousel Bar and the rooftop pool deck will be even more reasons to come downtown this summer,” added Jossel.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation.

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Aviatrix and Vibra Solutions Agree Partnership with Focus on Latin America

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Aviatrix, the crash game that’s changing the way online casinos engage their players, has partnered with platform provider Vibra Solutions in yet another move that expands its reach in Latin America.

Aviatrix’s push into Latin America has really picked up pace over recent months and that continues with this deal.

Vibra Gaming has established itself as a major player in the region since it was founded in 2020 and later with the launch of Vibra Solutions in 2022, its platforms and content aggregation division. Now operators using its platform will be able to offer customers Aviatrix.

“We’ve long admired the fantastic work Vibra Solutions is doing in growing our industry across Latin America via innovative product development,” the Latin America Head of Business Development for Aviatrix, Gabriela Novello, said. “By working alongside it, we’re able to bring Aviatrix to more players in the region and together write a new chapter in this ongoing growth story.”

“Our commitment to our operator partners is to provide the very best portfolio of games available,” the Chief Commercial Officer for Vibra Solutions, Federico Saini, said. “Some of those we build ourselves but others we onboard via partnerships like this. Aviatrix is one of the most talked about games in the industry at the moment and we couldn’t be happier to be able to offer it to online brands via our platform.”

Aviatrix’s has enjoyed considerable success in Latin America since it was launched a little over a year ago including being named Rising Star in Casino at the SBC Awards LatinoAmerica.

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PG Soft Set to Sponsor Key SiGMA Americas Event

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PG Soft, a world-class digital mobile games company, is proud to announce its sponsorship of SiGMA Americas set to take place in Sao Paulo, Brazil, from April 23 to 25. The important iGaming event is being hosted at the Transamerica Expo Center.

As a leading event sponsor, PG Soft will benefit from prominent branding opportunities including the PG Soft logo printed on staff shirts and an exclusive PG Soft logo and video content at the registration table.

This commitment highlights PG Soft’s ambition to amplify its presence in Latin America, particularly the Brazilian market. Before expanding into the jurisdiction, PG Soft completed an in-depth research and analysis project for a true understanding of the local players’ preferences, which included consumer behaviour, purchasing habits and regulatory requirements.

PG Soft has been working on developing bespoke and localised games tailored specifically for the Brazilian audience.

“Brazil represents a wonderful opportunity for PG Soft and we’re proud to partner with SiGMA Americas for this influential iGaming gathering,” a spokesperson for PG Soft said. “We place huge importance on producing localised content, features and promotions that not only align with Brazilian player preferences, but also meet the regulatory requirements.”

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