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78 Percent of Non-Bettors Confirm Increased Likelihood of Betting Online If Properly Educated: WagerWire Survey

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78 Percent of Non-Bettors Confirm Increased Likelihood of Betting Online If Properly Educated: WagerWire Survey

 

WagerWire, an innovative marketplace for open sports bets, found in a new study that non-bettors were 78% more likely to bet online if they were educated on how to bet. WagerWire will release a series of data from the study over the coming months. The study was conducted by Leger, a market research and analytics company.

Lack of education and understanding were the top reasons cited for not participating in sports betting. As to the reasons why non-bettors aren’t currently wagering online, 43 percent said “they don’t feel like they know enough about sports betting” and 41 percent said “they don’t know enough about how to bet online.” An additional 23 percent of the pool of non-bettors stated they aren’t betting because “they don’t know how or where to bet on sports.”

“The data from our study clearly shows how a lack of adequate betting education is the greatest barrier to entry for would-be bettors. However, education is also the industry’s greatest opportunity to grow and expand,” said Zach Doctor, the cofounder and CEO of WagerWire. “There is a notable impasse in the current sports betting landscape regarding operators pulling back on their promotional and marketing spend, while also striving to grow their user bases and gain market share. While promotions and free bets are flashy, basic betting education can be the formula needed to develop more confident, engaged, and responsible players that will result in a stronger, more sustainable industry.”

Education is a core tenet to WagerWire’s value proposition. The company is currently providing a growing community of content creators and social media followers with resources, information and tips on how to bet and how best to leverage its upcoming secondary marketplace.

At this year’s upcoming Global Gaming Expo (G2E) Conference in Las Vegas, WagerWire will co-sponsor an event with Gaming Society focused on how to elevate the baseline education of bettors. Gaming Society Co-founders Jaymee Messler and NBA Hall-Of-Famer Kevin Garnett will preview a newly launched Betting Academy experience, along with an exclusive preview of their Bet on Women initiative. The sponsorship kicks off a new strategic partnership between the two companies focused on utilizing education to create a healthier and more sustainable market.

“At Gaming Society, we believe that by educating bettors we can build a stronger, more sustainable and responsible sports betting community,” Messler said. “The WagerWire team not only shares our vision but is already developing unique strategies to integrate education into their platform. Through our new partnership we’ll unite both our platforms to build a larger community, create stronger data on bettor behavior and use this information to build new tools and content that will empower the American sports bettor.”

WagerWire is the first start-upannounced in the newly launched HPL Digital Sport and Cardinal Sports Capital Accelerator Program. The company also recently announced its seed round led by co-owner of the Miami Marlins, Roger Ehrenberg.

The study was completed between July 8 – July 21, 2022, including 500 U.S. sports bettors and 200 non-sports bettors.

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RG24seven collaborates with industry experts to expand landmark Sports Betting training for gaming employees

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RG24seven Virtual Training, the industry-leading, free video-based virtual training system for casino and gaming employees and a BMM Innovation Group (BIG) company, is pleased to expand training offerings to include new sports betting courses. The new courses highlight the fundamentals of sports betting, the legal landscape, ethics and marketing, and responsible gaming practices.

Wendy Anderson, CEO of RG24seven Virtual Training, said, “We all play a part in upholding the reputation and credibility of our industry. We brought together top experts in the industry to create these courses and ensure that gaming employees are fully informed about all aspects of working in and around sports betting.”

Victoria Reed, CEO of Better Change and Strategic Advisor for RG24seven, added, “We also want to provide gaming employees with as much information as possible about the variables that influence the sports betting industry, such as the laws, its reputation, and why it’s important that we remain as ethical as possible. We hope learners will gain a strong working knowledge of sports betting, as well as understand the significance of the regulations, integrity in sports, and responsible gaming.”

Anderson concluded, “Sports betting is meant to be fun, and it’s even more so when you fully understand not only the terminology but also how you can protect both yourself and your customers from gambling harm. We welcome gaming company executives, managers, and other representatives to request organization-wide access to our new training.”

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Latest News

Wildly popular ‘Fortune Tiger’ game among PG Soft Brazil rollout

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Global iGaming powerhouse SkillOnNet has announced the expansion of its strategic partnership with award-winning game developer PG Soft bringing the studio’s acclaimed content to the regulated Brazilian market.

The move comes just months after SkillOnNet went live in Brazil with its licensed brands PlayUZU.br and BacanaPlay.br, as one of the first operators to gain approval from the brand-new licensing regime.

The integration of PG Soft’s engaging portfolio, including the wildly popular Fortune Tiger, will bolster SkillOnNet’s offering in one of the most exciting emerging markets in the world.

Fortune Tiger, known locally as Jogo do Tigrinho, has become a cultural phenomenon in Brazil. Its rapid rise has been fueled by viral marketing on platforms like TikTok and YouTube, where influencers showcase big wins and gameplay tips.

PG Soft’s content is already live in over 100 countries and supports 23 languages and 100 currencies. Known for rich visuals and innovative mechanics, the studio has earned global recognition for its ability to connect with players across diverse markets.

SkillOnNet operates more than 40 brands in regulated markets globally and boasts a platform of over 7,000 titles from the industry’s top providers. PG Soft’s integration further diversifies SkillOnNet’s content portfolio, solidifying its position as a key player in Brazil’s rapidly growing iGaming landscape.

Jani Kontturi, Head of Games at SkillOnNet said: “Brazil is a market full of potential, and we’re investing heavily to ensure we become a top-tier operator here. PG Soft’s content, especially Fortune Tiger, has already made a big impact in the region. This collaboration strengthens our commitment to localising our offering and bringing world-class entertainment to the market.”

PG Soft commented: “We’re delighted to extend our partnership with SkillOnNet into Brazil, a market where our games – especially Fortune Tiger – have really resonated with players. SkillOnNet is a leading name in regulated markets, and their ambitious plans for Brazil match our own. We’re confident that this collaboration will set a new benchmark for quality and engagement in the region.”

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Conferences

EGT Digital at SBC Summit Americas 2025: High-tech gaming solutions for brilliant performance

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EGT Digital at SBC Summit Americas 2025: High-tech gaming solutions for brilliant performance

 

EGT Digital is ready for its first memorable participation in SBC Summit Americas. The company has prepared a fascinating range of innovative online gaming products, which will be available at booth C290.

EGT Digital will demonstrate its impressive portfolio of in-house developed slot games, including over 140 popular titles, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

Visitors will also be able to learn more about the 4-level multi-denomination Gods & Kings Link, the latest member of the company’s jackpot family. Its first 2 games – Glorious Alexander and Ape of Luck, will provide players with numerous opportunities for winning and entertainment.

The newest addition to Clover Chance – the 5×6 Fruity Shots game, will also attract players’ attention. With a vibrant cocktail theme, it will offer functionalities such as the Toppling Reels feature, adding extra excitement by filling empty positions with new symbols, thus creating even more chances to win.

The company’s iGaming platform X-Nave will also be on display to provide operators with everything they need to build and grow their online business. It will demonstrate its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Standing out with great versatility, each of them is able to function as part of the turnkey solution or independently, as they allow seamless integration with third-party developments.

The Sport Product will introduce its rich sports and esports content across a number of markets around the world. EGT Digital’s Gaming Aggregator will reveal a vast range of over 13,000 titles from more than 130 popular providers, as well as a lot of functionalities for content personalization. X-Nave’s CRM Engine with its ever-evolving player management tools and bonus features, as well as the Payment Gateway, covering a wide variety of payment methods, will further expand operators’ capabilities to create customized and more engaging offerings for their customers.

“SBC Summit Americas is a well-established event, bringing together key players from across the LATAM region,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “I am confident that our participation will provide us with numerous options to start new high-potential collaborations and strengthen our existing partnerships. We are also happy to be among the finalists in the SBC Awards Americas 2025 this year.”

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