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PointsBet and 1/ST TECHNOLOGY Announce Partnership to Grow Horse Racing in the United States

Premier Turf Club, LLC, a wholly owned subsidiary of PointsBet USA Inc., today announced a partnership agreement with 1/ST TECHNOLOGY, a business division of The Stronach Group (“TSG”), North America’s dominant Thoroughbred horse racing company. The agreement encompasses 1/ST’s broad portfolio of products and services including 1/ST BET, Xpressbet, Monarch Content Management, and AmTote International. 1/ST Technology’s AmTote, Xpressbet, and 1/ST BET brands are world leaders in pari-mutuel tote and ADW technologies.
Key features of the deal include:
- PointsBet and 1/ST Technology will collaborate on integration and launch of the one-of-a-kind 1/ST BET online horse wagering product in US jurisdictions where Advance Deposit Wagering (ADW) is permitted.
- Deeply aligns the companies and drives vertical integration across key components of ADW – product, tote, and content management – serving to enrich the PointsBet offering and introduce new bettors to American horseracing.
- Racing customers of 1/ST TECHNOLOGY’s currently operated brands, Xpressbet and 1/ST BET, will be introduced to the world of Sports Betting and iCasino via PointsBet products through this unique marketing partnership.
The agreement encompasses a wide range of services and synergies across the companies which is set to deliver a fully integrated, white-label horse betting experience to PointsBet customers. The partnership marks the first time in the United States that a tier-one sports betting company and horse racing company have aligned to power an independently owned and licensed ADW operator.
1/ST BET is a revolutionary multi-featured app with an algorithm based handicapping tool and a fully configurable UI/UX created to introduce new customers to horse racing and betting, as well as support for the most advanced horse racing bettors. The 1/ST BET app was developed to make handicapping and betting fun and intuitive. Its goal is to educate customers to make smarter bets, engage with the sport of horse racing, and complement the on-track visuals and wagering experience. 1/ST BET was successfully launched nationally in May 2019.
Regarding the strategic partnership announcement, PointsBet Group CEO Sam Swanell commented: “Today marks a pivotal moment in the evolution of our US expansion strategy. Horse racing has a unique role to play alongside sports betting in the United States, and despite already generating over US$6.5 billion per annum in industry online handle, we consider it an attractive category on the cusp of further expansion on the back of the ongoing shift from brick and mortar to digital. With PointsBet’s mature market Australian racing expertise, and now a strategic partner in 1/ST TECHNOLOGY that provides us with a market leading portfolio of racing products and services, we can introduce new and existing customers to a dynamic and interactive PointsBet branded horse betting experience. This will be supported through cost effective offers and marketing, along with the utilization of our extensive US sports betting database.”
Paul Williams, Chief Executive Officer, 1/ST TECHNOLOGY, added: “1/ST TECHNOLOGY is excited to be partnering with the truly innovative team at PointsBet to bring the great sport of horse racing to a growing customer base across US markets. We are uniquely aligned on a superior product vision as well as the value that this relationship brings to our collective organizations and horse racing industry stakeholders at large.”
Gambling in the USA
Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub
Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.
Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.
Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.
Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”
Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”
SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
BATTLESHIP, CONNECT 4, THE GAME OF LIFE, YAHTZEE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2025 Hasbro.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.
© 2025 Scientific Games, LLC. All Rights Reserved.
Latest News
WPT® Global Returns as Title Sponsor for Triton SUPER HIGH ROLLER SERIES Jeju II

The high-stakes action is back in South Korea on the heels of the recently
unveiled Triton One Series
The Super High Roller Series returns to Jeju, September 8–23, 2025, with another nosebleed schedule and non-stop live stream coverage. WPT® Global proudly continues its strong relationship with Triton as the event’s title sponsor.
Super High Roller Series Jeju II: What’s on the Cards
Super High Roller Series Jeju II brings a monolith of a schedule from September 8 to 23, with buy-ins ranging from $25,000 to $150,000. The action kicks off on September 9 with Event 1, the WPT Global Slam, featuring a $25,000 buy-in.
The $100,000 Main Event, Event 9, begins on September 16 and is expected to draw the biggest names and deepest stacks of the series. Players and fans can expect poker’s most notorious faces, from Phil Ivey to Jesse Lonis, chasing titles at one of the most prestigious series in the industry.
Xuan Liu Makes History for WPTG in Montenegro
Earlier this year, former WPT Global Ambassador Xuan Liu made poker history by becoming the first female Triton champion. She defeated Daniel Dvoress heads-up in the $25,000 WPT Global Slam in May, earning $860,000. The event drew 155 entries and generated a $3,875,000 prize pool, marking a career-best score for Liu and placing her 15th on the Women’s All-Time Money List.
Latest News
Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration

Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its integration with Aristocrat Interactive™.
Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides an immersive betting experience.
With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.
The integration of Zoom Soccer is facilitated by Logifuture’s existing relationship with Aristocrat Interactive. Through Aristocrat Interactive’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.
Niccolo Cassettari, Chief Business Development Officer at Logifuture, shared: “We’re thrilled that sports fans in Mexico will now have the flexibility to experience Zoom Soccer, our 24/7 feed of virtual leagues, at their convenience. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users continually entertained.
“As the demand for engaging sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”
“At Logifuture, we’re dedicated to meeting the need for dynamic, captivating sports products, and expanding Zoom Soccer’s presence helps us achieve that goal and we’re excited to continue working together to bring the excitement of virtual sports to the Mexican market.”
Malte Hegeler, VP Sports Product at Aristocrat Interactive iGaming & Sports, said: “We are always looking for new gaming innovations to entertain our customers’ audiences.
“The addition of Logifuture’s Zoom Soccer in Mexico is an exciting example of our ever-expanding digital portfolio curated to provide regulated markets with the highest quality, immersive betting content.”
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