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Arooga’s® Grille House & Sports Bar Partners with PlaySugarHouse for Sportsbook at Their Shelton, Connecticut Location

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Arooga's® Grille House & Sports Bar Partners with PlaySugarHouse for Sportsbook at Their Shelton, Connecticut Location

 

Harrisburg, Pa based restaurant group Arooga’s Grille House & Sports Bar announced that their Shelton, Connecticut franchise location has teamed up with The Connecticut Lottery Corporation to launch their new retail sportsbook PlaySugarHouse, a sports wagering platform from Rush Street Interactive. This will be the first location of the brand to offer sports betting, which will operate within the Arooga’s location.

Located at 387 Bridgeport Ave., Shelton, Ct and owned by Arooga’s franchise group McBride Holding Company, LLC, this location is over seven-thousand square feet, seats two hundred and fifty guests and has over one hundred wall-to-wall HD TVs. Franchise co-owner David McBride is planning extensive renovations to create a dedicated space for the PlaySugarHouse concept, which will include multiple kiosks and teller stations along with Arooga’s famous two-story video wall.

“We have always paid attention to the expanding gaming landscape in the Northeast and have been hopeful that sports wagering would become available to us,” said David McBride, Chief Operating Officer of McBride Holding Company, LLC, and co-owner of the Arooga’s Shelton franchise location. “The proposed layout for PlaySugarHouse is really magnificent with up to fifteen kiosks, so there will be plenty of room to satisfy all guests within the restaurant as well as patrons who would like to stop by and place a bet.”

“We are extremely excited that the CT lottery has chosen Arooga’s Grille House and Sports Bar in Shelton, Ct to launch of the Connecticut’s sports book locations,” said James Belli, Vice President of McBride Holding Company, LLC, and co-owner of Arooga’s Shelton. “This partnership will offer guests throughout the region an unparalleled opportunity to watch a game and place a sports bet in what we believe is one of, if not the best, sports atmospheres in Connecticut. Guests can come to watch numerous sporting events on over one hundred televisions, enjoy a beverage from one of over fifty-nine draft beer offerings, and enjoy some award-winning wings and other mouth-watering eats. We are thrilled and look forward to the future of this partnership.”

The new PlaySugarHouse sportsbook is projected to open in December of 2022 after renovations are complete and all necessary licensing is in place. McBride Holding Company, LLC is the owner of three Arooga’s franchises in Warwick, RIAttleboro, Ma, and Shelton, Ct, and is the principal partner with The Connecticut Lottery Corporation for this venture.

“We are thrilled to really step up our sports bar game and offer this exciting experience to our guests,” said Gary Huether, Arooga’s Grille House & Sports Bar parent company owner and President. “Sports betting is a natural fit for an award-winning sports bar.”

The recipient of several national accolades, including selection as America’s Next Top Restaurant Franchise, as well as recognition among Entrepreneur Magazine’s Top 500 Franchises of 2020 & 2021, and Top 200 Food Franchises 2020, Franchise Times Top 200 + 2020, and FranServe Fran-Tastic 500 2021, the Arooga’s restaurant company continues to charm the industry with its commitment to utilizing the latest technology in enhancing the guest experience and improving operational practices, creating unique and delicious menu items observing environmentally responsible operation methods in their restaurants as part of their certification by the Green Restaurant Association.

Conferences

PIN-UP Global to Participate in IGB L!VE London

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PIN-UP Global to Participate in IGB L!VE London

 

International iGaming holding PIN-UP Global will participate in IGB L!VE, one of the industry’s premier events taking place July 2-3 in London. Booth K40, spanning 168 square meters, will feature two distinct zones – PIN-UP Global and PIN-UP Partners. The holding will create valuable networking opportunities for industry professionals.

Visitors to the PIN-UP Global booth will have the opportunity to meet with the holding’s teams to explore the B2B portfolio designed to boost operational performance and drive business growth in the iGaming sector. The holding’s team will focus on growing its partner network and demonstrating the company’s latest technological developments.

PIN-UP Global team will be on hand throughout the event to explore potential investment opportunities and discuss partnerships with promising startups. The holding continues to identify and support promising teams developing innovative solutions in MarTech, iGaming, FinTech, AI/ML, and analytics.

PIN-UP Partners is joining iGB Affiliate London with top-performing offers, exclusive merch, and proven partnership models. Recognized as the Best iGaming Affiliate Program by AW’2024, MAC’2024, and SiGMA’22, PIN-UP Partners team is ready to build strong, long-term partnerships.

For industry professionals seeking new career opportunities, HR representatives from PIN-UP Global will be present at the event. Interested candidates can book meetings to discuss current openings within the international holding.

With the holding growing rapidly — a remarkable 58% just over the past year — new opportunities and prospects are opening up every day, both for existing team members and for those looking to join. As a result, the holding is actively seeking strong specialists for managerial positions, as well as professionals in tech, marketing, media buying, and more. Visit our booth to become part of the PIN-UP Global team.

For convenient meeting scheduling with holding representatives, exhibition delegates can use the touchscreen booking system and conduct meetings in specially equipped meeting rooms.

PIN-UP Global welcomes all IGB L!VE London attendees – industry experts, potential partners, and talented professionals – to connect with their team during the event to discuss tech solutions, collaboration opportunities, and career prospects.

PIN-UP Global is an international iGaming holding company specialising in developing and implementing advanced technologies, B2B solutions, and innovative products for the iGaming industry.

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Compliance Updates

BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS

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BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS

 

BETBY, a top-tier sports betting supplier, has received certification from Gaming Laboratories International (GLI) to provide its sportsbook solution in Peru’s regulated market. This certification marks another significant milestone in BETBY’s continued expansion across Latin America.

With the Peruvian government formalizing its regulated sports betting framework, GLI certification has emerged as a crucial requirement for providers aiming to serve licensed operators in the country. BETBY is now authorized to deliver its innovative and tailored sportsbook solutions in Peru’s rapidly expanding regulated betting market.

GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Peru’s strict technical requirements, including those related to sportsbook functionality, information security management systems, and information security standards. Peru’s regulatory framework is primarily based on GLI-33 certification, which BETBY successfully achieved in early 2025. As a result, the company was well-positioned to swiftly meet the country’s compliance standards.

“Peru represents a key step in our broader Latin American growth strategy, as the region continues to adopt clearer regulatory frameworks for online sports betting,” said Ilze Ramolina, Head of Legal & Compliance at BETBY. “Securing GLI certification for this market, which has a growing digital infrastructure and tech-savvy audience, allows us to support licensed operators in launching compliant and competitive offerings from day one. This is yet another step forward in our mission to deliver tailored, localized solutions that meet both local requirements and regional expectations across the region.”

This achievement follows BETBY’s previous certification for the Brazilian market, solidifying its presence in two of Latin America’s most promising jurisdictions. The supplier’s flexible and highly localised sportsbook platform, combined with its commitment to compliance, positions it as a trusted partner for operators looking to thrive in newly regulated environments.

By entering the Peruvian market, BETBY continues to demonstrate its strategic focus on Latin America, providing hyper-localized, engaging, and secure sports betting experiences for both operators and players.

To find out more about BETBY, visit: https://betby.com/

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Canada

Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands

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Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developer’s unique, engaging slot titles in Ontario.

The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.

Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.

Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.

Jani Kontturi at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and we’re confident players here will respond just as positively to Thunderkick’s games as they have elsewhere.”

Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and we’re excited to see them go live in one of the most dynamic new regions in iGaming.”

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