21VIRAL, a leading games aggregator for the Central and Latin American market, has strengthened its expansion by signing an agreement with platform provider Virtualsoft

21VIRAL, a leading games aggregator for the Central and Latin American market, today announced a strategic agreement with prominent platform provider Virtualsoft, significantly strengthening its expansion across the region.

This collaboration will integrate 21VIRAL’s extensive portfolio of games into Virtualsoft’s platform, providing enhanced content options for operators across key Central and Latin American nations. Virtualsoft is a key supplier with a strong presence in markets including Ecuador and Peru, delivering innovative gaming solutions to a diverse range of operators.

Christoph Härtel, CEO of 21VIRAL, commented: “Partnering with Virtualsoft is a pivotal moment for 21VIRAL as we deepen our engagement with one of the world’s most rapidly advancing online gaming markets. Virtualsoft underpins numerous leading brands in the region, and integrating our GameConnector solution will allow swift access to their operational brands. We look forward to working closely with Virtualsoft’s talented team to deliver innovative and revenue driving gaming experiences.”

Alejandro Velez, General Manager at Virtualsoft, stated: “21VIRAL has a strong reputation for seamless integrations and profound expertise in the Latin American gaming market, making them an ideal partner for us. Together, we are streamlining operations and elevating the gaming experience for players, aiming to set new benchmarks for the industry.”

Popular Southern California gaming destinations Spotlight 29 Casino and Tortoise Rock Casino are launching Konami Gaming’s SYNKROS casino management system across a combined 33 table games and over 1400 gaming machines. SYNKROS has been selected by the Twenty-Nine Palms Band of Mission Indians to power systems technology across its gaming portfolio, further advancing the guest loyalty experience. Members of its 29 Rewards Loyalty Club will enjoy seamless points, offers, promotions, and more when visiting Spotlight 29 Casino and Tortoise Rock Casino—as well as the tribe’s latest venture, Shelee’s Travel Center.

“The move to SYNKROS is the first step towards creating a more customer friendly experience and personalized service for each of our 29 Rewards Loyalty Club members. They can seamlessly play, earn points, and choose how to use those points across our Tribe’s two casinos and Shelee’s Travel Center,” said Chairman Darrell Mike, for the Twenty-Nine Palms Band of Mission Indians.

The launch of SYNKROS across these sister properties is an important milestone in the long-term technology partnership between Konami Gaming and the Twenty-Nine Palms Band of Mission Indians, as the tribe continues to achieve new levels of economic growth and diversification. SYNKROS’ robust system architecture and industry award-winning tools are aligned to power future innovation across the tribe’s gaming venture portfolio, in areas spanning multi-site functionality, marketing, and more. Guests at Spotlight 29 Casino and Tortoise Rock Casino will begin to experience benefits of the new system launch this summer.

“The Twenty-Nine Palms Band of Mission Indians is giving guests the best opportunity to experience and maximize loyalty rewards across its gaming portfolio through the go-live of Konami’s SYNKROS technology. Whether visiting the blackjack table at Spotlight 29 Casino, or spinning the newest slots at Tortoise Rock Casino, patrons can earn points in real-time, to use across a wide mix of amenities exclusive to the tribe’s offering,” said Randy Caron, vice president of systems sales at Konami Gaming.

Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.

EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.

The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.

“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.

With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.

Immediate marketing benefits iGaming operators can realize include:

• Welcome offers following a first deposit
• Instant reactivation messages after session abandonment
• Real-time loyalty rewards based on gameplay milestones

“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.” 

The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.