Latin America
Betsson Launches Online Gaming Offering in Mexico

Betsson’s continued expansion in Latin America has now reached Mexico. As part of its growth strategy for the region Betsson has launched its online gaming offering at betsson.mx for the locally regulated market in Mexico.
Using its global flagship brand, Betsson, the operator is offering online casino, live casino, and localised sports betting consisting of a wide range of sports and events with North American ways of betting, such as money line, parley, and teaser bets, all of which are popular in Mexico.
Andrea Rossi, Commercial Director for Latin America at Betsson Group, said, “We are overjoyed to have launched in Mexico, the second biggest gaming market in Latin America. We will be using our experience in the online gaming industry and with this we are certain that we will attain our vision of offering engaging products as well as providing the best customer experience in the industry, now also to our Mexican customers.”
Betsson launched its operation in Mexico earlier this month on a trial basis and will be ramping up commercial activities in time for larger tournaments later this year. The Mexican market operations will be run by Betsson’s Latin American hub, which was established in 2021 in Bogota, Colombia to locally support regional growth through a high level of localization and cultural embracement provided by the LatAm team in collaboration with the headquarter teams in Malta and all the teams located around the world.
Betsson’s Mexican offering is developed on a robust technology platform featuring its proprietary sportsbook, a vast portfolio of casino games, and innovative features, aimed at providing a competitive gaming experience.
Jesper Svensson, CEO of Betsson Operations, commented: “We continue to deliver on our geographically diversified growth strategy and see great potential ahead in the Latin American markets in general and in Mexico in particular, given the size of its economy and population. I am particularly excited about the upcoming football World Cup during the seasonally very busy fourth quarter and am confident that Mexican customers will enjoy Betsson’s market-leading product offering.”
Betsson is active in Latin America since 2008, making the Group one of the pioneers in the region. Throughout the years, Betsson has earned an in-depth understanding of regional culture and customer behaviour and has positioned itself as one of the main players within the region. Revenues from the LatAm region accounted for 25 percent of total group revenue in the second quarter of 2022, showing growth year on year of 86 percent.
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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.
Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.
The report covers several key aspects, including:
✅ Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
✅ Market performance analysis, including land-based vs. online growth and mobile channel adoption;
✅ Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
✅ Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
✅ Digital readiness, including mobile usage, internet speeds, and device preferences;
✅ Competitive landscape, with a breakdown of leading operators and changes in market share.
🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.
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Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador

Stake Colombia is proud to announce its sponsorship and the incorporation of Juan Sebastián Cabal, the Colombian tennis legend, as its new ambassador. This alliance celebrates Cabal’s unparalleled career and reinforces Stake Colombia’s commitment to sports, excellence, and the Colombian community.
Juan Sebastián Cabal, an iconic figure in Colombian tennis, reached the top of the doubles world ranking in 2019, forming one of the most prominent duos of the last decade with Robert Farah. Together, they conquered Wimbledon and the US Open, were finalists at Roland Garros and the Australian Open in men’s doubles, and Cabal also won the Australian Open in mixed doubles. Furthermore, they achieved multiple victories in ATP 1000, 500, and 250 tournaments. His career is a clear example of perseverance, talent, and excellence, leaving an indelible mark on global tennis.
“Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia. At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike,” stated Diana Otálora, Country Manager of Stake Colombia.
Beyond his impressive records and titles, Juan Sebastián Cabal embodies the fighting and resilient spirit of Colombian athletes. He has represented Colombia in three editions of the Olympic Games and has been a fundamental pillar in the Davis Cup for more than 15 years. Currently, Cabal continues his legacy in padel and sports development through his club “Padeling by Cabal,” which promotes well-being and physical activity in his hometown, inspiring new generations of athletes and strengthening national pride.
Regarding this new alliance with Stake Colombia, Cabal stated that “it is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career. I am excited about the idea of working together to inspire more people and support sports development in our country.”
The collaboration between Stake and Juan Sebastián Cabal is a testament to their shared passion for sports and entertainment. Through this partnership, Stake Colombia will seek to promote sports integrity and connect communities with innovative and exciting experiences.
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CT Gaming Installs NEXT Slot Cabinets at Masaris Piura Gaming Venue

CT Gaming has installed NEXT slot cabinets at the Masaris Piura gaming venue, operated by Holding Masaris. Located in the vibrant city of Piura, this latest project marks another significant step in CT Gaming’s expansion across key regions in Latin America.
The installation showcases CT Gaming’s top-performing combination of advanced hardware and engaging content. The sleek NEXT cabinets are equipped with the bestselling multigame Diamond King 3, delivering an exceptional player experience through immersive gameplay аnd contemporary graphics.
“We are proud to see our partnership with Holding Masaris continue to grow with this new installation in Piura. Masaris Piura is a landmark venue in the region, and we are excited to bring our premium gaming solutions to its players,” said Georgi Koprinarov, General Manager for Latin America at CT Gaming.
The Diamond King 3 multigame pack features 50 exciting titles, including the legendary Mega Jack Trio — Aztec Gold, Slot-O-Pol Deluxe, and Champagne Party — combining nostalgic appeal with enhanced graphics and bonus features. The combination ensures high entertainment value and strong performance for operators.
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