NeoPollard Interactive LLC, jointly owned by Pollard Banknote Limited and NeoGames S.A., is pleased to congratulate the New Hampshire Lottery (“Lottery”) on its impressive iLottery sales growth in fiscal year (“FY”) 2022.
FY 2022 marks the fourth year of iLottery operations for the New Hampshire Lottery, boasting a remarkable 30% year-over-year growth in net gaming revenue to more than $36 million, and the introduction of a host of new and exciting products and games for its players. FY 2022 also saw the introduction of several new features, such as expedited withdrawal functionality to further enhance New Hampshire’s iLottery player experience. Expedited withdrawal enables players to receive their cashed-out winnings within an hour, demonstrating the Lottery’s responsiveness to player expectations in the eCommerce environment.
Over the past fiscal year, players throughout the state enjoyed playing their favorite draw-based games online, including Powerball®, Mega Millions®, and Tri-State Gimme 5®. These online draw-based games now represent an impressive 21% of total draw-based games sales (for the same games offered at both retail and online) in New Hampshire.
In addition to online draw-based games, players can access the Lottery’s portfolio of fun and engaging e-Instant games from their web or mobile devices. In FY 2022, the Lottery successfully launched two multi-game progressive jackpot series, including top performing games from NPi’s Studio: VIP Ultra and Savanna Adventures. These launches introduced an innovative progressive jackpot capability that ties the jackpot to multiple e-Instant games, creating additional excitement and anticipation as the jackpot builds. The availability of the progressive jackpot series across all price points within a linked progressive jackpot game makes the jackpot accessible to a wide segment of the Lottery’s players.
Collaboration between the Lottery and NPi’s Ignite Player Marketing Team, a division of NPi’s Power Suite of iLottery Services, resulted in several engaging promotions, including an iLottery Birthday Promotion where players could receive a 100% cash match bonus, up to $200, when making a deposit using a unique promo code. Engaging promotions are a core component of driving New Hampshire iLottery performance across deposit, purchase, and retention indicators.
“We are thrilled about our successful fourth year of NH iLottery operations in the state of New Hampshire and we are looking forward to continuing to build momentum,” said Charlie McIntyre, Executive Director, New Hampshire Lottery. “The Lottery is dedicated to engaging with and meeting players’ needs where and when they want, from any device, and we look forward to working with NPi to continue improving player accessibility and convenience in order to drive success for years to come.”
“Our partnership with the New Hampshire Lottery has flourished yet again for the fourth consecutive year,” said Moti Malul, Co-CEO, NeoPollard Interactive. “We are excited to continue collaborating with the Lottery to support the Lottery’s goals to deliver best-in-class iLottery experiences to players anytime, anywhere.”
“We congratulate the New Hampshire Lottery on another impressive year in successfully utilizing iLottery to modernize the Lottery’s brand,” said Doug Pollard, Co-CEO, NeoPollard Interactive. “We share in the Lottery’s commitment to expanding revenue opportunities through successful programs like iLottery that we believe will aid in maximizing revenues for public education in the state.”
Since its inception in 1964, the New Hampshire Lottery has been dedicated to supporting education throughout the state. To date, the Lottery has contributed over $2.4 billion in revenue to schools in New Hampshire.