Latin America
BETCRIS AMONG THE BEST COMPANIES TO WORK FOR IN LATIN AMERICA

2022 continues to be a good year for Betcris corporate operations. The latest good news is that Great Place to Work ® placed the sports betting company in the Top 15 in the ranking of the Best Small and Medium Companies to Work for in Latin America.
This ranking of the best small and medium-sized companies to work for created by Great Place to Work ® recognizes organizations that have a workforce of between 10 and 499 employees. The election is based on an extensive process of anonymous surveys of employees of each company. Employees rate the company on key elements such as camaraderie, trust, inclusion, fairness, sense of belonging and respect.
“Being in the top 15 of the best small and medium-sized companies to work for in all of Latin America is one more recognition that confirms that we are on the right track in terms of people, culture and community, this defines our own line and encourages us to continue working on our vision, that everyone falls in love with Betcris” said Wendy Bermúdez, Corporate Manager of Human Talent at Betcris.
Betcris has stood out not only for being one of the most recognized betting companies in Latin America, but is committed to shaping the industry throughout the region, participating in the efforts of all countries to develop regulated gaming industries. and has been an intrinsic part of the efforts. In addition to driving the market, it also supports the communities it serves. This includes not only being part of the external community, but also participating in the well-being of your employees. This mantra is reflected in the awards received in recent months, reaffirming Betcris’ leadership.
Great Place to Work ® has been recognized as the global authority on workplace culture, employee experience and leadership. Betcris, received the official certification Great Place to Work ® in September 2021, at its corporate headquarters in Costa Rica and at the beginning of this 2022 it was ranked number 7 of The Best Places to Work in Costa Rica and Top 15 in Central America.
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SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru

SYNOT Games, a leading international iGaming content provider, is proud to announce the extension of its strategic partnership with Meridianbet on the Peruvian market. This alliance marks a major step forward in SYNOT’s strategy to expand across Latin America, one of the world’s fastest-growing regions for online gaming.
Through this collaboration, Meridianbet will integrate SYNOT’s full portfolio of premium online slots into its next platform. Players in Peru will gain access to top-performing titles, including Money Vaults, 100 Stunning Fruits, and 7even Max – all designed with immersive gameplay, mobile-first performance, and full regulatory compliance.
SYNOT Games is extending its collaboration with the well-known Meridianbet brand, which operates across multiple jurisdictions. The partnership in Peru positions both companies for long-term growth in the LatAm region and beyond.
Following successful launches in Serbia, Bosnia, and Montenegro, the partnership will soon expand to fast-growing Brazilian iGaming landscape. Through this alliance, SYNOT Games will strengthen its brand visibility also in Spanish and Portuguese-speaking markets by delivering localized, high-quality content tailored to regional player preferences. Meanwhile, Meridianbet will enhance its global gaming offer with a wide range of certified HTML5 titles and proven retention tools used in other regulated markets.
“Latin America is at the heart of our international growth strategy,” said Martina Krajčí, CCO at SYNOT Games.
“We are excited to partner with Meridianbet in Peru, a trusted and dynamic operator, to bring our games to new audiences across the region. This collaboration reflects our shared commitment to innovation, quality, and long-term market development.”
Kristina Dimoski, Account Manager at Meridianbet shares operator’s perspective: “At Meridianbet, we are always looking for partners who can deliver value not only through outstanding games, but also through a clear understanding of local markets. SYNOT Games brings both. Their portfolio is diverse, engaging, and built with quality in mind, making it a perfect fit for our rapidly growing player base in Peru.”
By combining SYNOT’s strong creative production with Meridianbet deep global iGaming market knowledge, the collaboration aims to boost player engagement, session time, and retention across the continent.
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BGaming Partners with its LATAM Brand Ambassador Jon Vlogs to Support Charity Mission in Brazil

Rapidly expanding content provider secures deal with leading Brazilian influencer
Popular iGaming content provider BGaming is proud to announce a new collaboration with Brazilian influencer Jon Vlogs. Under the deal, Vlogs serves as the brand’s official LATAM ambassador starting in July.
To celebrate the partnership, BGaming has joined forces with Jon Vlogs to support his “BDJ na Amazônia” charity project, a mission focused on environmental and social impact in the heart of the Amazon. The goal of the project was to engage Gen Z and millennials with environmental issues by mixing entertainment with education.
During his journey, Jon Vlogs streamed his sessions featuring BGaming’s Aztec Clusters, highlighting how the game’s themes of ancient rituals, jungle exploration, and hidden treasures mirrored his real-life adventure.
Continuing the mission in Brazil, BGaming has also donated €5,000 to Instituto Onça-Pintada (IOP), the world’s first institution dedicated to jaguar conservation in Brazil. The organisation conducts vital scientific research to ensure the preservation of the jaguar across the country’s various biomes.
Kate Puteiko, CMO of BGaming, said: “Our partnership with Jon Vlogs goes far beyond traditional brand ambassador deals. It’s a testament to our commitment to social responsibility, the environment, and Brazil.
“The ‘BDJ na Amazônia’ project aligns perfectly with our values at BGaming, and we are proud to be able to make such a positive impact and to help preserve Brazil’s natural heritage.”
Jon Vlogs said: “I’m extremely excited to partner with BGaming. They are always striving to go beyond, also trying to make a positive impact in Brazil, and this collaboration is a perfect example. Being able to continue my passion for playing while on a mission to help the Amazon is a huge win for me, and I’m grateful to BGaming for giving me the opportunity to do so. This is just the beginning of what promises to be a really exciting and productive partnership.”
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Belatra unveils Lucila M. Barletta as new Head of Accounts LatAm

Belatra Games, the specialist online slots developer, has unveiled Lucila M. Barletta as its new Head of Accounts LatAm as the company accelerates its expansion across the region.
Lucila M. Barletta, Head of Accounts LatAm at Belatra, said: “Latin America is one of Belatra’s key growth engines for the long term. My goal is to help Latin America reach its full potential within the global gaming landscape. This region has incredible energy and growth opportunities, and I see my role as ensuring we’re not only present, but also adding real value and building long-term, meaningful partnerships.”
Latin America is a cornerstone of Belatra’s global growth strategy, with the company investing in regional talent, dedicated account management, and tailored game content designed specifically for local audiences.
Barletta brings valuable experience that combines her people-focused skills with business development, having worked on creating strategic alliances, integrating games into diverse markets, and gaining deep insight into the dynamics of a fast-moving industry.
Belatra will also be presenting its latest slot innovations at SBC Summit Lisbon (Stand B523) highlighting its mobile-first, immersive content built for global reach but with local flavour. Visitors will be treated to an unforgettable experience inspired by Blast the Bass, Belatra’s smash-hit slot that exploded onto the market with massive success. There will also be a themed bar built around the game’s legendary energy, giving guests a taste of the excitement through a special menu served by Belatra’s expert team.
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