Press Releases
Knup Solutions Completes Acquisition of Coded Content

Knup Solutions, a leading sports betting content agency in the United States, today announced the acquisition of Coded Content. Coded Content is a software solution that uses artificial intelligence and coding to auto-generate uniquely written content for sports websites.
The acquisition complements the rest of the Knup Solutions service offerings in the content space. Not only will they continue to have their team of 70+ sports creators writing articles & creating videos, but now with the acquisition of Coded Content, the company will be able to offer more scale & a lower price point for websites looking for AI-created content.
AI-Driven content is emerging as a hot topic in the marketing world, not only in the iGaming industry but across all areas. Being able to use data, combined with predictive sentence structures, and produce large amounts of content at scale is definitely the future.
CEO of Knup Solutions Ryan Knuppel commented, “I haven’t been this excited about the future of our company in many years. With a successful team of writers producing tons of iGaming content daily, the easy path was to ignore the fact that automated content is coming fast. We chose the more difficult path to attack it head-on.”
Coded Content was started back in 2021 by Joe Kiemen, a 31-year-old sports fanatic out of Wisconsin. He was a freelance writer that decided to take action and build a supplemental system to help him write content. That quickly emerged into what is Coded Content today, a full software solution to create automated sports content.
Currently, the software system can help build previews, picks, predictions & props across the major sports like MLB, NBA, and NFL.
Creator of Coded Content Joe Kiemen had to say, “I am excited about the opportunity to join the team at Knup Solutions. My goal is to continue to improve the way we serve our clients and consumers. I look forward to working with Ryan and everyone at Knup Solutions in this pursuit.”
The future is bright for the Coded Content division of Knup Solutions. The team will now spend a couple of months doing a number of development improvements to the software. One of the biggest changes will be the migration of how sports data is collected. Using the Knup Solutions resources, Coded Content will be even more accurate and loaded with data options for the AI articles.
Secondly, they will look to expand into other types of automated content in the sports space. More sports such as soccer, hockey, college football, college basketball, and more. Also producing auto-generated props & player articles is coming very soon.
Ryan followed up with this, “Joe and his Coded Content team have a proven software that will fit perfectly into our portfolio of services. It’s all about serving the end clients and this is just another solution they can choose from. Really excited to have our company be a big part of auto-generated sports content!”
Knup Solutions does not see this affecting the amount of “human-generated” content they produce. There are some people that simply aren’t interested in auto-generated content, and that’s ok. Having both options is simply a feather in the cap for the content creation agency giant.
If you have a website that needs a better content solution in the sports / betting industry, make sure to check out KnupSolutions.com and contact the team for more details & pricing on both human-generated, syndicated & auto-generated content solutions.
Compliance Updates
QTech Games sharpens its LatAm focus with MINCETUR licence in Peru

New certification for emerging-markets leader arrives ahead of key industry summit in Sao Paulo and awards recognition
QTech Games, the leading game aggregator for emerging markets, has had its platform and games successfully approved for the Peruvian market, demonstrating that its premier B2B platform and all-encompassing content conforms to the latest legislative updates to enhance and regulate Peru’s local gaming environment.
Peru’s Ministry of Foreign Commerce and Tourism (MINCETUR) has now issued an online gaming licence to QTech Games, whereby all its platform products and games are now deemed legally permitted. This includes its new software service for retail, QTech Hybrid, which allows land-based partners to scale their operations online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals and gameplay while allowing access to players both in-shop and on personal devices.
This breakthrough hybrid solution has quickly won clients and awards in the comparably fragmented African market (most recently in March for Best Innovation at AGE Lagos), and now promises to do likewise across LatAm, where QTech Games has already signed several major clients for both its aggregation platform and its QTech Hybrid solution. This activity has seen it again nominated for Best Aggregator at the SiGMA Americas Awards, which kickstart the SiGMA Americas summit (7-10 April) next week, as the igaming world converges on Sao Paulo for a must-attend conference in another of QTech Games’ “focus markets” for 2025.
Philip Doftvik, QTech Games’ CEO, said: “It’s fantastic to have certified our aggregation platform in Peru via MINCETUR – and I’m pleased to say we have more such approvals pending across the continent. We attended fantastic events in Rio and, more recently, SAGSE 2025 in Buenos Aires – and anticipate more of the same at SiGMA Americas in Sao Paulo next week, where we’re also thrilled to have been shortlisted for Best Aggregator at their LatAm Awards. Given the venue, Brazil will be dominating the discussion for many at SiGMA Sao Paulo. However, we’ll also be looking beyond Brazilian borders this year, and are already active in Mexico, Chile, Colombia and Paraguay. We know our QTech Hybrid solution will work very well wherever we put a pin on the LatAm map.”
QTech Games delegates will be present at five more LatAm summits in 2025, with SiGMA Americas (7 April) the next port of call – followed by GAT Expo Cartagena (28 April), SBC Americas (13 May), Peru Gaming Show (18 June) and GAT Expo Mexico (28 Aug).
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
Latest News
GLI® Names Sangeeta Reddy as Vice President, Innovation

To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI®) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.
“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.
Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.
She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.
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