UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.

Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.

“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.

“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.

This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.

Welcoming 2025 in spectacular style, Natural8 India has announced its latest India Exclusive, Natural8 India X APT Manila Classic 2025, to the delight of poker enthusiasts across the country. The multi-table tournament, scheduled to take place on January 19, will offer participants a chance to fight for the massive event prize pool and the glory of winning a prestigious APT Trophy. But that’s not all, for nine finalists will also secure an all-expense paid trip to participate in APT Manila – competing for the grand prize at a grand stage with some of the sharpest poker players in all of Asia!

With a buy-in of only INR 5,500, Natural8 India X APT Manila Classic 2025 will offer flight and stay packages for nine finalists, worth up to INR 100,000 each, for the upcoming APT Manila Classic. In addition, the top four finalists will secure a Main Event ticket worth INR 90,000 each at APT Manila Classic 2025, while the other five will win Mini Main Event tickets worth INR 37,000 each. The tournament also has various satellites running daily from January 12 to January 19, with a buy-in of just INR 550.

Speaking on the upcoming India Exclusive, Kunal Patni, Executive Director and Country Head – Natural8 India, said, “2024 was a spectacular year for Natural8 India and the broader Indian poker community. Throughout the year, we saw a strong response to the various India Exclusives, which not only nurtured the country’s growing poker landscape but also connected poker enthusiasts to the broader Asian poker scene on a more consistent basis. We took 23 players to various APT events in 2024 through these India Exclusive APT events. With the Natural8 India X APT Manila Classic 2025, we expect a similarly stellar response, especially with mega bonus on offer worth up to INR 15 lakh. Our latest India Exclusive will set the tone for the rest of the year and give poker enthusiasts and professional players across the country a chance to start 2025 on a bang!”

1spin4win, a fast-growing online slot provider, has formed a strategic partnership with an iGaming operator, Betandreas. Founded just two years ago, Betandreas has quickly become an influential name in the online gambling industry, providing sports betting and online casino experiences worldwide.

The platform has a growing number of active users and operates in various regions, from South America to Asia, making this collaboration a major step in 1spin4win’s efforts to expand in these markets.
Betandreas’ players can now enjoy the latest and most exciting games from 1spin4win. This includes themed games like Luck’n’Power and Sun Treasure, as well as fruity slots with the popular Hold and Win mechanic, such as Lucky Crown Hold and Win and Cash the Gold Hold and Win.

Tanya Pisarchuk, Sales Manager at 1spin4win, said: “We’re excited to partner with Betandreas and share our high-quality games, featuring robust mathematics and balanced gameplay, with more players in LatAm and Asia. This helps us expand our global presence and connect with new audiences worldwide.”

Sales Manager at Betandreas: “We are delighted with the successful integration of 1spin4win into our platform. This addition strengthens our dedication to providing our users with an exceptional gaming experience. We believe that adding new games will help us meet the demands of even the most discerning customers and provide them with unforgettable emotions and opportunities to win significant prizes. Thanks to our partnership with 1spin4win, our players can enjoy an even wider range of high-quality gaming options!”