Press Releases
Sports Betting Startup Secures $5m Series A Funding
Cipher Sports Technology Group is pleased to announce the closing of a $5m Series A funding round which will accelerate its growth into the rapidly expanding legal US sports betting market.
The company’s advanced predictive analytics technology, along with its flagship consumer brand Dimers.com and an expansive suite of B2B products, saw it nominated for the prestigious Sports Affiliate of the Year Award at SBC Summit North America, placing Cipher STG firmly on the radar of a number of investment groups and venture capital funds in recent months.
However, after a thorough due-diligence process, Cipher STG is delighted to announce that Australia-based and privately owned investment group, Cygnet Capital, will lead its $5m Series A.
Chief Executive Officer, Adam Fiske, was understandably delighted to welcome Cygnet Capital to the table, saying; “Closing our Series A, with a partner such as Cygnet Capital leading the round, is an incredible milestone for us and we’re absolutely thrilled.”
Cipher Sports Technology Group has been rapidly making inroads into the lucrative North American market since launching Dimers.com in mid-2020. Co-founded by Fiske and fellow Australians Katie Prowd, Darryl Woodford and Nick Slade, the group now has offices in both New York City and Melbourne, Australia.
“From the first conversation we had with Cygnet Capital, to where we find ourselves today, it’s been really clear that we are completely aligned when it comes to our collective view on the size of the opportunity in the US,” Fiske added.
Cygnet Capital provides a unique approach to capital outside of the traditional, and often rigid, VC structure, meaning it can invest over multiple rounds as a company either stays private or goes public.
“The team at Cipher Sports Technology Group has really impressed us the whole way through this process and we’re thrilled to be involved in such an exciting company with major international ambitions,” Cygnet Capital Co-Founder Johnathan Rosham said.
“In the current environment, industry sectors that exhibit high growth and profit margins will be at a premium. We believe that the broader wagering sectors, and specifically the US, will provide an opportunity to leverage and expose our capital to above average growth in a challenging and volatile global investment environment.”
Mr. Rosham, a prominent participant in the Australian thoroughbred horse racing industry, is a part-owner of Verry Elleegant, winner of Australia’s most famous horse race – the $8m Melbourne Cup – in 2021.
Cygnet Capital has made several other investments in the global wagering industry and is excited by the burgeoning opportunity that legal online sports betting presents in America.
“It’s quite remarkable to think that a market the size of North America has only just embraced online sports betting, something the European and Australian markets have had access to for over 20 years now,” Mr. Rosham added.
“The Cipher team has a great deal of experience and expertise that will undoubtedly set them apart as they continue to grow their business in the US.
“Cipher is now well positioned to make a significant impact in the US and we’ve no doubt their brand-and-technology-first approach will prove invaluable as they further accelerate what has already been a very impressive penetration into the North American market.
“We see a strong scenario where they grow their revenue base from several million dollars this year, to tens-of-millions of dollars in the next two to three years,” Mr Rosham said.
Through its flagship US consumer brand Dimers.com, its best-in-class proprietary technology and a unique approach to B2B services, Cipher Sports Technology Group is a company worth keeping an eye on.
The excitement is building for G2E Las Vegas 2025, and TCSJOHNHUXLEY is proud to announce its participation, showcasing a range of revolutionary products and solutions designed to elevate the gaming industry in the Americas. The team will be located at a new space on Booth #4439 in The Venetian Expo, Las Vegas from October 7-9, 2025.
G2E 2025 marks a pivotal moment as TCSJOHNHUXLEY presents a comprehensive portfolio of innovations. A major highlight will be the highly anticipated US debut of the A Plus Shuffler®, the company’s automated card shuffling machine designed to dramatically increase game speed and enhance security on the casino floor. Visitors will have the opportunity to see this advanced shuffler in action, demonstrating its ability to deliver a continuous, rapid supply of perfectly shuffled cards. The A Plus Shuffler®’s untraceable shuffling process strengthens game integrity and security, while its versatile design allows it to accommodate 1 to 8 decks with interchangeable shoes for both Poker and Blackjack.
Attendees can also see new developments across its wider portfolio. A particular highlight will be the groundbreaking Ora Blackjack Vue Display Controller, a revolutionary technology that is unlike anything else on the market. This display, which is the Blackjack equivalent of its popular Baccarat and Roulette displays, utilises advanced camera recognition for automatic card entry. It provides players with real-time data such as dealer hand history, live dealer odds, and historical statistics, making the game more accessible and enjoyable for everyone from novices to seasoned pros. The company will also be presenting the Supernova Progressive Jackpot System, TCSJOHNHUXLEY’s unique customisable platform that adds excitement to any live table game, and significant software updates to the popular digital game wheel Lumin8, which features an enhanced interface and new capabilities such as Promotion Mode and a bonus game sub-mode.
In addition to these new products and developments, TCSJOHNHUXLEY will be demonstrating its full range of market-leading solutions. This includes the Chipper Champ 3, the industry-standard for automated chip sorting known for its speed, accuracy, and reliability. For Roulette, the company will showcase its world-renowned solutions, including SaturnTM Velocity Auto Roulette wheel that delivers faster game speeds setting a new industry standard for speed and efficiency as well manual SaturnTM Roulette Wheels and the popular game Roulette Xtra. This game incorporates the company’s patented Blaze LED Surface Technology, which displays eye-catching animations and highlights winning numbers, adding a thrilling random multiplier bet of up to 500 to 1. The company will also present the next generation of its electronic gaming terminals, Qorex 2 with a suite of impressive new features.
The showcase of TCSJOHNHUXLEY’s world-class core product range will underscore the company’s renowned manufacturing expertise. From the precision of its globally recognised Roulette wheels and the superior craftsmanship of its Gaming Tables to the reliability of its Dice Shakers, visitors will witness firsthand the quality and dedication that define TCSJOHNHUXLEY products. This comprehensive portfolio demonstrates the company’s ability to create an end-to-end solution for all live game requirements.
Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “This year’s G2E is a pivotal moment for us as we showcase our unwavering commitment to innovation and excellence. We are bringing some of our most significant innovations yet to the Americas market, underscoring our long-term commitment to our customers in the region. G2E provides the perfect platform to demonstrate how we are not just keeping pace with the industry but actively shaping its future. Our team are looking forward to discussing how our new solutions can directly address business challenges and drive growth.”
To secure your free pass and to learn more, please visit please visit tcsjohnhxuley.com and be sure to visit Booth #4439 where the TCSJOHNHUXLEY team look forward to welcoming you.
EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.
SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.
It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.
The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.
This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.
They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
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