Affiliate Industry
PIXBET confirms presence at the first edition of Afiliados Latam, in São Paulo
A leading company in the sports betting and online gaming sector, PIXBET is increasingly involved in actions aimed at the Brazilian public. For this reason, the reference company in the market confirms its presence in the first edition of Afiliados Latam, an event that will take place on June 30, in São Paulo (SP).
Participants will be able to learn even more about the PIXBET brand, its products and existing partnerships in Brazil at booth 25 of Afiliados Latam. It should be noted that the event will take place the day after BiS 2022 (Brazilian iGaming Summit), to be held on June 28 and 29, in the same space.
The headquarters of the two conferences focused on the iGaming market will be Espaço JK, which is located in one of the most famous areas of São Paulo, at the intersection of Av. Juscelino Kubitschek and Av. Faria Lima. In addition to a strategically privileged place, Latam Affiliates will present high-level content and speakers of global prestige.
The first edition of the event will address the iGaming sector, which includes sports betting, casino games, bingo, poker and other modalities, as well as topics regarding digital marketing and affiliation marketing. In addition to this advertising content, the meeting will also deal with topics currently in vogue such as cryptocurrencies, fan tokens and NFTs.
For all these factors, PIXBET understands that it is vitally important to be present at an event that will serve to discuss the challenges and explore the short, medium and long-term opportunities of the country’s growing gaming market. With a website developed by Brazilians and for Brazilians, the company establishes an increasingly close and transparent relationship with its players.
It is no wonder that PIXBET is establishing partnerships with a strong impact across the country and is already recognized as the bookmaker that most supports Brazilian football clubs. Today, the brand appears prominently in the uniforms of clubs that are extremely traditional on the national scene and which have millions of fans around the world.
In addition, PIXBET provides the best payment methods available on the market and the fastest withdrawal on the planet, via PIX. The platform also features intuitive navigation and high-quality customer support, in addition to a wide range of markets. Always emphasizing that the player has the freedom to choose to have fun on the PIXBET website by tablet, computer or cell phone in a safe, agile and unbureaucratic way.
Affiliate Industry
MetaBet inks Gentoo Media partnership to enhance flagship sites
MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo’s flagship websites, World Sports Network (WSN) and Time2play.
MetaBet’s proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet’s products will empower Gentoo to focus on what they do best.
WSN and Time2play are trusted platforms for sports betting and casino enthusiasts in the US and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers, and accurate content. As Gentoo amplifies its presence in the US, MetaBet’s innovative technology will be a key element in their success.
MetaBet Founder, Mark Phillip, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status. Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”
Affiliate Industry
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).
The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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