Latest News
RED KNOT COMMUNICATIONS RE-ENGAGED BY MAJOR LEAGUE PICKLEBALL FOR ENHANCED 2022 COMPETITION

After a successful inaugural season, Major League Pickleball is back in 2022 with a much enhanced competition.
Red Knot, the boutique specialist sports and sports betting communications agency, has been re-engaged by MLP to provide strategic marketing and PR services ahead of its anticipated 2022 Season.
MLP is back this month with the highest prize money events in America’s fastest-growing sport, iconic new team owners and an innovative draft approach.
“Red Knot has been part of the MLP story since the early days, and we look forward to extending our fruitful partnership in 2022 as we work together to grow America’s fastest growing sport into an exciting and innovative professional competition, and produce premium pickleball content at a broadcast quality which is groundbreaking for this emerging sport” – commented Brooks Wiley, President Major League Pickleball.
“In only its second season, Major League Pickleball is developing a powerful narrative to become a modern and inclusive sporting competition designed to appeal to a wide audience, and Red Knot is delighted to be chosen to be part of the sport’s evolution,” added Camilla Wright, a Founding Partner of Red Knot.
The Red Knot team advising MLP has been bolstered for 2022 with the addition of Bruce Bundrant, CEO & Founder of Riviera Sports Marketing, who has joined Red Knot as a strategic advisor, with a special brief to develop the potential of Major League Pickleball. A seasoned sports & entertainment executive with a track record of building high-profile teams & leagues from scratch, Bruce brings a new level of experience to Red Knot and MLP.
Latest News
Betano, Official Sponsor of CONMEBOL Copa AmĂŠrica Femenina 2025â˘

- Â The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continentâs most important tournaments.
- The CONMEBOL Copa AmÊrica Femenina 2025⢠will be held in Ecuador from July 12 to August 2.
CONMEBOL (ConfederaciĂłn Sudamericana de FĂştbol) and Kaizen Gaming are proud to announce the laterâs premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa AmĂŠrica Femenina 2025â˘.
Hosted in Ecuador from July 12th to August 2nd, this yearâs tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa AmĂŠrica Femeninaâ˘. Bringing together South Americaâs 10 womenâs football teams, the tournament is a celebration of both football in the continent and womenâs sport. At the end of each game, Betano will present the top-performing player with the âMVP Betanoâ award.
Alejandro DomĂnguez, President of CONMEBOL, said: âWomenâs football is gaining unprecedented momentum across South America. At CONMEBOL, we are focused on promoting the sport, encouraging young women to get involved and fall in love with our beautiful game, and creating better conditions for those who want to pursue a career in football. There is still much work ahead, but having partners like Betano by our side will enable us to elevate womenâs football across the continent to new heights. I am confident that our collaboration for the CONMEBOL Copa AmĂŠrica Femenina 2025⢠will be as successful as the one we had during the CONMEBOL Copa AmĂŠricaâ˘ď¸2024â.
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa AmĂŠrica Femenina 2025⢠is very important for us, as we continue supporting the development of football globally and womenâs football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the worldâs best female footballers.â
The sponsorship of CONMEBOL Copa AmĂŠrica Femenina 2025⢠is part of Betano and CONMEBOLâs broader partnership, which started with the CONMEBOL Copa AmĂŠricaâ˘ď¸ 2024 and extends through 2028. In addition to supporting CONMEBOL Copa AmĂŠrica Femenina 2025â˘, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa AmĂŠrica Futsal Men and Women and CONMEBOL Copa AmĂŠrica Beach Soccer.
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadooâs product lineup.
This collaboration enables Mobadoo â which has an established presence and deep market understanding across Latin America â to incorporate BETBYâs proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Gamesâ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadooâs offering but also reinforce BETBYâs position as a leading esports supplier in the LATAM region, a key pillar in the supplierâs global expansion strategy.
âMobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,â commented Kirill Nekrasov, BETBYâs Head of Sportsbook Product. âThis agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, weâre set to further strengthen our leading position in the LATAM region.â
JosĂŠ AnĂbal Aguirre, Chief Marketing Officer at Mobadoo, added: âWeâre thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAMâs passionate esports fanbase. With BETBYâs support, weâre confident we can elevate the player experience and unlock new growth opportunities across the region.â
Latest News
AGA Launches âPlay Smart from the Startâ Consumer Hub to Help Players Game Responsibly

The American Gaming Association (AGA) announced the launch of the Play Smart Consumer Hub, a new online resource designed to help consumers game responsibly. The hub builds on AGAâs Play Smart from the Start, a messaging platform that encourages players to make informed choices and develop habits that keep gaming fun.
âThe AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you. The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun,â said Bill Miller, president and CEO of the AGA.
Grounded in player research, Play Smart from the Start centers around three key principles:
⢠Right State of Mind: Start every game with the right mindsetâstay present, know your limits, and play on your terms.
⢠Know the Game: Understand the rules, odds, and bet with intention.
⢠Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.
The Play Smart Consumer Hub offers practical tools, including:
⢠A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.
⢠A Know the Game section that demystifies odds, house advantage, and common sports betting terms.
⢠A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.
⢠Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.
In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications and activation ideas to support the integration of consistent, responsible gaming programs.
âWhether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,â Miller said.
The Play Smart Consumer Hub is now live at playsmartfromthestart.org.
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