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RED KNOT COMMUNICATIONS RE-ENGAGED BY MAJOR LEAGUE PICKLEBALL FOR ENHANCED 2022 COMPETITION
After a successful inaugural season, Major League Pickleball is back in 2022 with a much enhanced competition.
Red Knot, the boutique specialist sports and sports betting communications agency, has been re-engaged by MLP to provide strategic marketing and PR services ahead of its anticipated 2022 Season.
MLP is back this month with the highest prize money events in America’s fastest-growing sport, iconic new team owners and an innovative draft approach.
“Red Knot has been part of the MLP story since the early days, and we look forward to extending our fruitful partnership in 2022 as we work together to grow America’s fastest growing sport into an exciting and innovative professional competition, and produce premium pickleball content at a broadcast quality which is groundbreaking for this emerging sport” – commented Brooks Wiley, President Major League Pickleball.
“In only its second season, Major League Pickleball is developing a powerful narrative to become a modern and inclusive sporting competition designed to appeal to a wide audience, and Red Knot is delighted to be chosen to be part of the sport’s evolution,” added Camilla Wright, a Founding Partner of Red Knot.
The Red Knot team advising MLP has been bolstered for 2022 with the addition of Bruce Bundrant, CEO & Founder of Riviera Sports Marketing, who has joined Red Knot as a strategic advisor, with a special brief to develop the potential of Major League Pickleball. A seasoned sports & entertainment executive with a track record of building high-profile teams & leagues from scratch, Bruce brings a new level of experience to Red Knot and MLP.
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SCCG Management Announces Strategic Partnership with JackTop
SCCG Management, a global leader in advisory and business development services for the gaming industry, has announced a strategic partnership with JackTop to support the global distribution and business development of the JackTop Live Dealer Casino Solution. This collaboration will leverage SCCGâs extensive network, expertise, and global reach to position JackTop as a leading live dealer casino solutions provider, catering to a wide range of online gaming platformsâfrom social casinos to Class III mobile on-premise operations and beyond.
JackTop offers a cutting-edge live dealer casino experience, broadcasting traditional casino games 24/7 in full HD. With operations spanning over 70 countries and a growing network of 100+ partners, JackTop combines American broadcasting technology, seamless multi-platform integration, and customizable environments to deliver an unmatched player experience.
The partnership will see SCCG Management driving global sales, fostering strategic partnerships, and expanding JackTopâs presence in key gaming markets worldwide. SCCGâs proven track record in accelerating business growth and facilitating entry into emerging markets ensures that JackTopâs innovative solutions reach operators who are seeking high-quality, customizable live dealer gaming experiences.
âAt SCCG Management, we are always on the lookout for game-changing solutions that redefine player engagement and operator success. JackTopâs live dealer casino solution stands out with its commitment to quality, flexibility, and seamless integration across multiple platforms. We are excited to partner with JackTop to drive global adoption and bring its immersive gaming experience to operators and players worldwide,â said Stephen Crystal, Founder and CEO of SCCG Management.
JackTopâs live casino offerings include fully customizable environments, unique game development capabilities, and seamless integration into both online and land-based gaming operations. With features like real-time live chat, multi-game views, and full HD broadcasting, JackTop creates an authentic casino atmosphere for players, no matter where they are.
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GAN Selects Internet Vikingsâ Hosting Solutions in Arkansas
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN SportsŸ, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikingsâ Â bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, âOur relationship with GAN reflects the trust weâve built over the years. Itâs not just about providing hosting solutions; itâs about understanding their vision and exceeding their expectations.â
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LiveRamp and Mohegan Launch Industryâs First Casino Media Network
LiveRamp announced it is powering the industryâs first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Moheganâs rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casinoâs digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.
Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitorsâ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.
âBy launching the industryâs first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customersâ data,â said Rich Roberts, President of Mohegan Digital.
LiveRampâs data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRampâs Chief Revenue Officer, said: âMohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. Thatâs why weâre thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.â
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