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LynxBet names MMA star Paulo Costa as Brazilian ambassador

Popular fighter set to boost immersive igaming brand’s awareness in key jurisdiction
Immersive igaming brand LynxBet has signed Brazilian mixed martial arts fighter Paulo Costa as its brand ambassador for the country, kick-starting the operator’s ambitious marketing strategy to raise awareness of its new offering.
Known as Borrachinha in Brazil, Costa appeals strongly to the country’s millennial audience, with MMA being the second most popular sport in the region after football.
The deal marks the first time Costa has signed with a casino and sportsbook brand and will be included within a number of social media campaigns by LynxBet, creating engaging content for his one million-plus followers to enjoy. The announcement demonstrates the brand’s ambitions to build a significant player base within the Brazilian market as well as the wider Latin American landscape.
This follows LynxBet’s launch in March, which has already seen significant uptake in its tier one markets. Operating under an Isle of Man Gaming licence, LynxBet is fully committed to responsible play, providing accessible self-exclusion and time-out facilities, as well as deposit, wager and loss limits.
Inspired by the growing influence of the metaverse in the digital space, the brand has been developed with casual players at the forefront, combining escapism, vibrancy and animations to offer a fun and responsible igaming experience across several verticals, including sportsbooks, casino, bingo and lottery.
As well as this and further ambassadorships yet to be announced, LynxBet aims to increase its customer base across South America and other pre-regulated markets by placing emphasis on a localised service, including customer support offered in each language via email and live chat.
It has also put regional teams in place to create a more personal player experience. In addition, localised payment methods are available for each jurisdiction, while the brand also accepts deposits and withdrawals using cryptocurrency.
This approach is solidified by harnessing the expertise of its sister brand Freebitco.in, a cryptocurrency casino specialist with over 48 million players, from which LynxBet is also targeting with its own cross-selling campaigns.
Samantha Asensi, LynxBet Country Manager for Brazil and LatAm, said: “We’re delighted to have Paulo Costa on board as our brand ambassador for Brazil. As a popular sports star who is revered throughout the country, he is perfect to represent LynxBet as we continue to attract new players to join the Land of LynxBet.
“Paulo has already shown a great deal of enthusiasm in collaborating with us and pushing the brand in Brazil to the next level, helping us to create brand awareness through his impressive social media audience reach. Above all else, his popularity and charm is the perfect companion for our own mascot, The Lucky Lynx.”
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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
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Red Rake Gaming expands into New Jersey through Caesars partnership

Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.
Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.
This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.
We are confident that our titles will deliver a thrilling experience for players in the Garden State.”
This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.
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1/ST and Goodwood Racecourse stage a new round of Group 1 pathways between the UK and North America

A notable pair of Group 1 turf stakes at Goodwood Racecourse in England this week will earn the winners an automatic berth on the 2026 Pegasus World Cup Day program January 24 at Gulfstream Park.
The one-mile Visit Qatar Sussex Stakes for three-year-olds and up on Wednesday July 30 will serve as a qualifier for the $1 million Pegasus World Cup Turf Invitational (G1), while the 1 1/4-mile Visit Qatar Nassau Stakes for fillies and mares of three years and older on Thursday July 31 will also act as a qualifier for the $500,000 Pegasus Filly & Mare Turf Invitational (G2).
Held in late January on a card headlined by the $3 million Pegasus World Cup Invitational (G1) for older horses on dirt, the Pegasus Turf is contested over 1 1/8 miles, whereas the Pegasus Filly & Mare Turf is run at 1 1/16 miles.
Among the contenders for the Sussex is millionaire five-year-old Carl Spackler, winner of eight of 12 races in the U.S. including three Grade 1 stakes before being sold privately to China’s Yulong Investments to race overseas. Carl Spackler made his first two career starts at Gulfstream, the second a maiden triumph in February 2023. He was sixth in the June 17 Queen Anne Stakes (G1) in his European debut. He now takes on the best of the British and Irish in a clash of the generations, headed by leading three-year-old miler, Field Of Gold, and last year’s Irish Guineas (G1) victor, Rosallion.
The Nassau has also drawn a competitive field, spearheaded by Aidan O’Brien’s Whirl, winner of the recent Pretty Polly Stakes (G1), and See The Fire, third in a white-hot Prince of Wales’s Stakes (G1) at Royal Ascot.
European-based horses have made their mark in the Pegasus Turf since its debut in 2019. Magic Wand ran second in both 2019 and 2020 before Warm Heart captured the 2024 edition in a track-record time of 1:44.45 in the finale of her esteemed career. Both Irish-bred mares were trained by the aforementioned O’Brien.
This partnership creates an easily accessible pathway for horses to compete both in North America and the United Kingdom, and helps to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.
Aidan Butler, President of 1/ST, said: “Thanks again to our friends at Goodwood Racecourse, with our ongoing partnership now in its second year. We look forward to welcoming the victors of the Sussex Stakes and Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.
“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival! I look forward to seeing the stellar action unfold in person on the South Downs this week.”
Wednesday, July 30: Qatar Sussex Stakes – Pegasus World Cup Turf
Race 4: 10:05 (ET); 15:05 (BST)
The winner of the Visit Qatar Sussex Stakes (G1) receives an automatic invitation into the Pegasus World Cup Turf (G1) on January 24, 2026, at Gulfstream Park plus a $25,000 travel allowance and VIP hospitality for the winning connections.
Thursday, July 31: Qatar Nassau Stakes – Pegasus World Cup Filly $ Mare Turf
Race 4: 10:05 am (ET); 15:05 (BST)
Winner of the Visit Qatar Nassau Stakes (G1) receives an automatic invitation to the Pegasus World Cup F/M Turf (G2) on January 24, 2026, at Gulfstream Park plus a $25,000 travel allowance and VIP hospitality for the winning connections.
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