Canada
Bragg Launches in Ontario with 888casino
Company live under content distribution agreement with tier-one operator as newly regulated market opens
Bragg Gaming Group, a global iGaming technology and content provider, announced that yesterday it launched its content distribution agreement with 888casino in Ontario on the first day of the regulated market opening pursuant to its supplier license from the Alcohol and Gaming Commission of Ontario (“AGCO”).
The agreement, representing the first of several with well-known tier-one iGaming operators in Ontario, includes games from Bragg’s exclusive portfolio, such as Egyptian Magic, the recent debut game from its in-house studio Atomic Slot Lab, and others picked specifically for the newly-regulated Ontario iGaming market which opened on April 4.
Since receiving its supplier license from the AGCO in early March 2022, Bragg has worked with local regulators to ensure the compliance of its technology and content, both of which have been given full approval. Now, as the market moves to full legalization, the Company is excited to offer the growing number of operators looking to address the Ontario market a full suite of titles from its in-house studios as well as content from its exclusive third-party content partners.
Chris Looney, Chief Commercial Officer at Bragg, commented: “We work closely with 888casino in a host of markets and we are pleased to now be able to do so in our home market too, which provides a significant opportunity for continued growth.
“Our team has done a fantastic job to build on our relationship with 888casino in several other global markets to secure this agreement for Ontario. The team at 888casino has a well-known global profile and offers a market-leading platform. We are very pleased to support their Ontario market launch efforts.”
Talya Benyamini, VP B2C Casino at 888, added: “We’re delighted to be working once again with Bragg, this time in its domestic market. We know they’ll allow us to provide our players in Ontario with content of the highest quality and we have no doubt that it will be received. Ontario represents an attractive long-term growth opportunity for 888casino and having Bragg’s content available to us as we launch is a huge boost.”
The combined iCasino and online sports betting market in Canada is estimated at over US$2bn in 2022 according to H2 Gambling Capital. This includes Ontario, which is widely expected to become one of the largest iGaming markets in North America.
Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.
Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.
The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.
Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.
“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.
Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.
The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.
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