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Stats Perform and Teads Align on Global Data Partnership

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Stats Perform and Teads Align on Global Data Partnership

 

Teads, the global media platform, announces a new partnership with Stats Perform, the world’s leading sports data provider. Through this new integration, advertisers and their agencies will be able to harness live sports data and connect it to marketing campaigns in real-time, within Teads’ high-Attention, inRead, formats.

Stats Perform collects, analyses and delivers data from international sport as it unfolds. From basic live scores to detailed analysis of every event, and data enriched with AI, the breadth and depth of insights available covers over 4,000 competitions and 500,000 matches annually. In a year packed with sports events such as the Men’s’ FIFA World Cup and Women’s UEFA Euros competition, this granularity is especially appealing to brands at a time when user data is being deprecated. Stats Perform fuels data-driven advertising with the world’s best sports data, allowing for easily integrated and scalable solutions.

By integrating Stats Perform’s sports data API with Teads Studio’s Dynamic Creative Optimization (DCO), marketers will be able to capitalize on key sports moments with tailored, data-driven messaging. Sports-based triggers go beyond traditional targeting tactics, and generate premium revenue by driving engagement, improving Clickthrough Rate (CTR) and building brand awareness.

Data driven advertising (DDA) distinguishes brands and creates unique opportunities to promote products, messaging, or promotions. Brands can activate ad campaigns that cut through ad saturation and, more successfully, reach the target customers during the most favorable times.

Tactics like time-sensitive messaging are easily powered by Stats Perform’s DDA feeds, allowing for customizable team and player-based notifications that capture fans’ attention and bring brands closer to the action. Brands can genuinely connect with target customers in a cost-effective way, by putting advertising dollars directly towards reaching desired audiences.

Steve Xeller, Stats Perform CRO, said: “In partnering with Teads, we are thrilled to be offering marketers the ability to leverage best-in-class, live sports data to deliver more effective and personalized messages to their target audiences on a global scale.”

As regulation increases around user privacy and the deprecation of third-party cookies accelerates, user data is becoming increasingly scarce and expensive for brands. Therefore, advertisers are looking for more sustainable data sources to help deliver unique and engaging ad experiences for consumers. The partnership will help create exactly these kinds of high-attention, real time, moments for advertisers.

Teads’ inRead technology allows ads to be inserted into editorial content without disrupting the user experience. Teads’ creative arm, Teads Studio, works with brands looking to maximise creative impact within these environments. This latest news from Teads follows several new partnerships announced in 2021, including Future Plc, Sankei Digital, Grupo Prise, Televisa Networks and Tribune Publishing. These publishers have all joined the Teads platform which reaches more than 1.9 billion people across the globe every month and 248M million in the US, reaching over 80% of online consumers.

Jonathan Lewis, Head of Teads Studio commented: “This exciting partnership with Stats Perform allows us to add another unique layer into our dynamic creative offering. With Stats’ unparalleled access to live and predictive sport data we can now weave these elements into our creative responses for clients, who have either a natural affinity with sports (ie apparel) or are sponsors of tentpole events such as the Super Bowl or UEFA Champions League. The partnership furthers our commitment to delivering personalised creative without impacting upon user privacy and leveraging our data and contextual signals.”

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Plannatech Enters Arizona with Hosting Solutions from Internet Vikings

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Plannatech Enters Arizona with Hosting Solutions from Internet Vikings

 

Internet Vikings, a licensed in-state hosting provider for the U.S. iGaming and online sports betting industry, is announcing that it’s supporting Plannatech, a large B2B Provider, now stepping into the B2C space, in its expansion within the United States through an agreement to provide VMware cloud hosting solutions in Arizona.

Plannatech, leveraging the well-established Betcris brand from the America’s sports betting industry, has selected Internet Vikings for its structured setup processes, stable hosting environment, and technical expertise. This agreement ensures that the B2C iGaming and sportsbook operator benefits from a highly secure and reliable infrastructure, with Internet Vikings’ responsive support playing a crucial role in maintaining smooth operations.

“This is our 2nd state with Internet Vikings, who has been an absolute pleasure working with in providing the solid hosting infrastructure we need as we now expand into Arizona this time as the Operator,” said Adam Bjorn, CEO at Plannatech.

“We value our partnership with Plannatech and extending our VMware cloud hosting solutions to Arizona was the perfect next step as they bring new strategic offerings to the U.S. market,” said Rickard Vikström, CEO and Founder of Internet Vikings.

The Arizona sports betting market has seen impressive growth rates, with total handle reaching $791.2M in October 2024. While several operators have struggled to gain traction, Plannatech, utilizing the Betcris brand, is taking a strategic approach and leveraging its extensive experience in competitive markets. By choosing Internet Vikings as their hosting partner, Plannatech ensures a strong, compliant, and resilient digital presence as they expand their U.S. operations.

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Interview w/ Renato Almeida, Director at FBM

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Interview to Renato Almeida, Director at FBM

 

Looking Back: Growth & Achievements

FBMDS is celebrating five years of expansion and innovation. How would you describe the brand’s journey during this time?

Our journey over the past five years has been one of bold moves, strategic growth, and relentless innovation. As part of the FBM® Group, we began as pioneers in Video Bingo, but our vision extended far beyond that. We have focused on delivering profitable products to our clients and engaging gaming experiences to players. By expanding into multiple gaming categories and strengthening our global presence in key markets like Mexico and Brazil, we have redefined what a localized, player-centric gaming experience should be.

 

What were the key milestones that shaped FBMDS’ success over the past five years?

Several milestones have defined our success. First, our solidification as a market leader in Video Bingo and Lotto Games, setting the gold standard with best-seller products like Multi Mega, Power Pick Lotto, and Champion IV. Our leadership in Video Bingo is reinforced by unique features like the jackpot system, Magic Ball, and attractive paytables, all of which drive engagement and retention.

Second, our presence at international trade shows has played a crucial role in strengthening relationships with key partners and clients while reinforcing our brand positioning, as seen in events like G2E Las Vegas 2024. Lastly, our rapid expansion in the LATAM region, particularly in Mexico and Brazil, has solidified FBMDS as a trusted and respected brand in a highly competitive landscape.

 

What has been the most significant challenge, and how did FBMDS overcome it?

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The online gaming industry is highly competitive, and differentiation is key. Our challenge was to deliver games that not only stood out but also ensured profitability for operators and engaging experiences for players. We tackled this by investing in customization, localization, and innovation—ensuring that every product aligns with the preferences of specific markets. Our ability to adapt game mechanics, themes, and retention strategies has positioned us ahead of the competition, creating unique gaming experiences that drive business success.

 

Product Evolution & Market Leadership

FBMDS has built a strong reputation in Video Bingo. How has this segment evolved, and what makes FBMDS a leader in this category?

Video Bingo is our DNA, and we have continuously pushed its evolution by refining gameplay mechanics, introducing engaging themes, and incorporating advanced technology to enhance user experience. Our commitment to differentiation sets us apart: our jackpot feature, the Magic Ball, and attractive paytables are tailored to maximize player engagement and operator profitability. Customization is at the heart of our strategy, ensuring our games resonate with local markets and drive long-term success.

 

Among FBMDS’ product portfolio, do you have a personal favorite? Why?

It’s hard to pick just one, but I’d highlight our Video Bingo games because they represent our legacy and continued leadership in the industry. We believe Video Bingo is an essential asset for any online casino, as it offers a nostalgic yet modern experience, combining interactive features with high retention rates. Our jackpot system enhances player excitement, while innovative game mechanics keep engagement levels high. In addition, our crash games showcase our adaptability and innovation, delivering high-quality visuals and dynamic gameplay. These two categories reflect our strategic pillars: player engagement and profitable gaming solutions for operators.

 

Future Outlook & Expansion Plans

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Looking ahead, what’s the vision for FBMDS’ next five years?

We are just getting started. Our vision is to expand our influence by continuously delivering innovative and engaging gaming experiences that drive profitability for operators. While we maintain our leadership in Video Bingo, we are also focused on strengthening our position in other gaming verticals. We will continue investing in localized, player-driven innovation, ensuring that every product we launch enhances both player experience and operator success.

 

Brazil is a key market with huge potential. How does FBMDS plan to strengthen its presence in this region?

Brazil is a strategic priority for us. With regulatory developments and increasing demand for online gaming, we see tremendous opportunities to expand. Our approach is centered on offering tailored gaming experiences that resonate with Brazilian players, ensuring our products align with their cultural and gaming preferences. Additionally, we are forging strategic partnerships with operators to facilitate seamless and impactful expansion in the region, ensuring that our games drive engagement and profitability for our partners.

 

Innovation & What’s Next

Can you share any insights about upcoming products or features that FBMDS is working on?

Absolutely. We are developing a new generation of Video Bingo games featuring advanced jackpot systems, enhanced gameplay mechanics, and even more engaging features tailored to player preferences. Our goal is to create experiences that keep players entertained while maximizing operator revenue. In addition, we are working on new slots and bonus structures designed to drive engagement and profitability, ensuring that FBMDS remains at the forefront of gaming innovation.

 

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What can operators and players expect from FBMDS in the near future?

A: More expansion, more innovation, and an even stronger, more diverse gaming portfolio. Players can expect cutting-edge experiences featuring interactive and rewarding mechanics, while operators will benefit from flexible, high-performance gaming solutions designed to optimize engagement and profitability. We are committed to maintaining our leadership in Video Bingo while continuously evolving to meet market demands.

 

Final Thoughts

After five years of continuous growth, what message would you like to share with FBMDS’ partners and players?

First and foremost, a heartfelt thank you to our players, partners, and the entire FBMDS team. Your trust and support have been instrumental in our journey. As we move forward, we remain committed to delivering exceptional gaming experiences, driving profitability for our partners, and continuously pushing the boundaries of innovation. The best is yet to come!

 

If you had to describe FBMDS’ journey in one word, what would it be?

Transformational.

 

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Latest News

Paysecure expands reach across LATAM, showcasing solutions at SIGMA Americas

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Paysecure expands reach across LATAM, showcasing solutions at SIGMA Americas

 

Paysecure is strengthening its presence across Latin America, addressing the region’s complex payment landscape with advanced payment orchestration solutions. As part of this strategic plan, Paysecure will showcase its cutting-edge platform at SIGMA Americas, taking place April 7-10, at booth N115.

Expanding into new LATAM markets presents businesses with significant challenges, including navigating diverse local payment methods, multi-currency processing, managing multiple Payment Service Providers (PSPs), or ensuring compliance with varying regulations and reducing fraud (Brazil experiences a chargeback rate of approximately 3.48%, while Mexico’s rate stands at about 2.81%).

Already operational in key LATAM markets such as Mexico, Brazil, Argentina, Colombia, Costa Rica and more, Paysecure is poised to address these payment barriers by offering a single, streamlined API integration and a fully customizable dashboard that allow merchants to gain access to advanced capabilities including:

  • Smart transaction routing – The company optimizes payment flows, managing to achieve up to a 15% decrease in payment processing costs by finding the lowest-cost routing options through dynamic selection.
  • Comprehensive merchant controls: Paysecure’s intelligent engine allows transaction limits settings, applies cascading logic, and enables 10+ types of real-time reports that analyze trends and customer behavior.
  • Dynamic fraud prevention: Its User Trust Score system and adaptive fraud detection tailored to each market ensure an over 10% decrease in fraud-related losses.
  • Global payment network: With access to 500+ PSPs and acquirers, Paysecure enables businesses to offer customers their preferred payment methods in any country or currency.

In addition, the company has been shortlisted for ‘Best Online Payments Service 2025’ at the SIGMA Americas Awards Ceremony. The company will also exhibit at the event and attendees can visit Paysecure’s booth (N115) to explore how its solutions can enhance payment security and efficiency in the LATAM market.

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