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Stats Perform and Teads Align on Global Data Partnership

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Stats Perform and Teads Align on Global Data Partnership

 

Teads, the global media platform, announces a new partnership with Stats Perform, the world’s leading sports data provider. Through this new integration, advertisers and their agencies will be able to harness live sports data and connect it to marketing campaigns in real-time, within Teads’ high-Attention, inRead, formats.

Stats Perform collects, analyses and delivers data from international sport as it unfolds. From basic live scores to detailed analysis of every event, and data enriched with AI, the breadth and depth of insights available covers over 4,000 competitions and 500,000 matches annually. In a year packed with sports events such as the Men’s’ FIFA World Cup and Women’s UEFA Euros competition, this granularity is especially appealing to brands at a time when user data is being deprecated. Stats Perform fuels data-driven advertising with the world’s best sports data, allowing for easily integrated and scalable solutions.

By integrating Stats Perform’s sports data API with Teads Studio’s Dynamic Creative Optimization (DCO), marketers will be able to capitalize on key sports moments with tailored, data-driven messaging. Sports-based triggers go beyond traditional targeting tactics, and generate premium revenue by driving engagement, improving Clickthrough Rate (CTR) and building brand awareness.

Data driven advertising (DDA) distinguishes brands and creates unique opportunities to promote products, messaging, or promotions. Brands can activate ad campaigns that cut through ad saturation and, more successfully, reach the target customers during the most favorable times.

Tactics like time-sensitive messaging are easily powered by Stats Perform’s DDA feeds, allowing for customizable team and player-based notifications that capture fans’ attention and bring brands closer to the action. Brands can genuinely connect with target customers in a cost-effective way, by putting advertising dollars directly towards reaching desired audiences.

Steve Xeller, Stats Perform CRO, said: “In partnering with Teads, we are thrilled to be offering marketers the ability to leverage best-in-class, live sports data to deliver more effective and personalized messages to their target audiences on a global scale.”

As regulation increases around user privacy and the deprecation of third-party cookies accelerates, user data is becoming increasingly scarce and expensive for brands. Therefore, advertisers are looking for more sustainable data sources to help deliver unique and engaging ad experiences for consumers. The partnership will help create exactly these kinds of high-attention, real time, moments for advertisers.

Teads’ inRead technology allows ads to be inserted into editorial content without disrupting the user experience. Teads’ creative arm, Teads Studio, works with brands looking to maximise creative impact within these environments. This latest news from Teads follows several new partnerships announced in 2021, including Future Plc, Sankei Digital, Grupo Prise, Televisa Networks and Tribune Publishing. These publishers have all joined the Teads platform which reaches more than 1.9 billion people across the globe every month and 248M million in the US, reaching over 80% of online consumers.

Jonathan Lewis, Head of Teads Studio commented: “This exciting partnership with Stats Perform allows us to add another unique layer into our dynamic creative offering. With Stats’ unparalleled access to live and predictive sport data we can now weave these elements into our creative responses for clients, who have either a natural affinity with sports (ie apparel) or are sponsors of tentpole events such as the Super Bowl or UEFA Champions League. The partnership furthers our commitment to delivering personalised creative without impacting upon user privacy and leveraging our data and contextual signals.”

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Gaming

10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession 

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

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Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs 

If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

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Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

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Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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Latest News

PENN Entertainment Launches New Hollywood Casino App in Pennsylvania

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PENN Entertainment Inc. has launched its stand-alone Hollywood Casino app in Pennsylvania. Built on PENN’s proprietary technology platform, Hollywood Casino offers more than 700 iCasino games, a variety of daily promotions, and exciting jackpots.

Available on Android, iOS and desktop, customers in the Keystone State can access Hollywood Casino through either the ESPN BET app or through the new Hollywood Casino app using their same ESPN BET login credentials, allowing for a seamless experience across PENN’s online betting and casino platforms. PENN plans to launch Hollywood Casino in additional jurisdictions in 2025, subject to regulatory approvals.

Hollywood Casino features a variety of online slots, table games and live dealer content, including bespoke live dealer tables and a dedicated “Casino Floor” lobby that allows users to easily find virtual versions of their favorite slot games from PENN’s retail properties. Hollywood Casino also features original titles from PENN Game Studios, PENN’s in-house casino game development studio that has produced a number of popular online games, including Legendary LarryTM and Wuji MinesTM.

“We’re excited to launch Hollywood Casino as a stand-alone app in Pennsylvania, giving our customers access to their favorite games in a dedicated, casino-first experience. With four Hollywood Casino properties in the state, the app leverages our trusted retail brand and creates a seamless connection between our online and retail gaming experiences. We look forward to bringing this enhanced Hollywood Casino experience to more iCasino markets in early 2025, pending regulatory approvals,” said Aaron LaBerge, Chief Technology Officer at PENN Entertainment.

Hollywood Casino is also fully integrated with PENN Play, the Company’s omnichannel loyalty program that allows members to earn and redeem rewards, including PENN Cash, exclusive tier benefits and personalized services.

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