Latin America
PressEnter launches Ultra Casino in Peru and Chile
![PressEnter Group secures Ontario licence](https://gamingamericas.com/wp-content/uploads/2022/03/PressEnter_Group_logo-1.png)
Operator makes LatAm debut with popular online casino brand that promises to take the market by storm with its superior player experience
PressEnter Group, the ambitious operator of player-favourite online casino brands including 21.com, has made its debut in the fast-growing LatAm market by launching Ultra Casino in Peru and Chile.
Ultra Casino promises to deliver a player experience like no other. This is achieved through a sleek and stylish design, seamless UX and an innovative gamification and loyalty scheme, Ultra Charge, which generates individual rewards on a daily basis
PressEnter Group has identified Latin America as a key growth market for this year with plans to launch Ultra Casino in other countries across the region over the next 12 months.
David Plumi, Regional Managing Director for Spain and LatAm at PressEnter Group, said: “Entering the LatAm market by launching Ultra Casino in Peru and Chile is a milestone moment for PressEnter Group and marks the start of a long and successful presence in the region.
“Ultra Casino super-charges the player experience with a huge selection of games, the widest selection of payment options and an innovative rewards system that delivers tailored bonuses every single day.
“We believe players in Peru and Chile will not have experienced anything like Ultra Casino before, and we are here to not only meet but exceed their needs. Of course, once we are up and running in Peru and Chile we plan to launch into additional LatAm markets.”
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Altenar releases new Ganagol tool as key differentiator for LatAm markets
![Altenar releases new Ganagol tool as key differentiator for LatAm markets](https://gamingamericas.com/wp-content/uploads/2024/09/ganagol.jpg)
Altenar, the leading sportsbook and iGaming software supplier, has upgraded its compelling betting tools offering with the introduction of a new Ganagol game.
The latest addition to Altenar’s software is an alternative form of sports betting which boosts engagement and brand loyalty for operators. Rather than betting on individual events, Ganagol allows players to pay an entry fee for the chance to predict the outcome of a series of events for prizes.
By using the new tool, which is also known as Toto in some parts of the world, players can predict the result of a series of football fixtures, with a clean sweep of correct outcomes winning a large prize, while a specific number of results lands them smaller rewards.
Altenar’s operator partners will also be able to choose the format of the game, including match results or correct scores, to meet their needs, as well as customising the payout structure to allow for weekly prizes or rollover jackpots.
A percentage of the entry fee can be added to the category payments, meaning the prize pot increases in line with the number of participants, adding a sense of anticipation as the potential winnings rise. To add further interest, players can also predict the range of goals scored in the same set of fixtures.
This new release serves as a significant differentiator for operators with an eye on global expansion, with the product particularly popular in LatAm.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “This is an uplift of a product that has had great adoption in LatAm.
“The new functionalities give our operators more options to increase user engagement, retention and acquisition. We believe that it is by far the most sophisticated tool of its kind across the industry.”
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Winpot.mx adds Evoplay to well-stocked game lobby
![Winpot.mx adds Evoplay to well-stocked game lobby](https://gamingamericas.com/wp-content/uploads/2020/07/digital-handshake.jpg)
Winpot.mx, the go-to destination for online casino players in Mexico, continues to strengthen its offering to players with the integration of content provider Evoplay.
Under the deal, Winpot.mx has added Evoplay’s full suite of video slots, classic slots, jackpot slots, table games and instant win titles to its packed game lobby.
This includes chart-topping titles such as Penalty Shoot-out, Hot Triple Sevens, Fruit Super Nova, as well as the studio’s future releases.
Evoplay has become a must-have game provider for operators, earning a reputation for visually striking slots that deliver innovative gaming experience to players.
The integration strengthens Winpot’s position in the thriving Mexican market where it has built a large and loyal online player base driven in part by its content offering, which now includes Evoplay.
Winpot combines this with generous bonuses and promotions, a great selection of payment options and quick withdrawals, a loyalty scheme and dedicated customer support.
It even has the Winpot Angles, a team of feisty heroes who have become the face of the brand.
The Angles are highly trained members of the team who have been walking the gaming floor of Winpot’s retail casinos, answering questions and raising awareness for the online casino.
Tsvetan Dzhurov, Commercial Manager at Winpot.mx, said: “Evoplay is responsible for some of the most thrilling slot games in the market right now and I couldn’t be happier to have added its content to our online casino game lobby.
“Evoplay has cracked the code when it comes to combining great themes, bold design and compelling gameplay, with each of its titles promising to excite and entertain players.
“That this integration also includes instant wins, table games and jackpot titles makes it all the more important as it really elevates our offering to players and further strengthens our position as the go-to online casino for players in Mexico.”
Ihor Zarechnyi, CBDO at Evoplay, added: “Our content is performing exceptionally well in LatAm markets, and we expect it to hit the mark with players at Winpot.mx, too.
“Our team is passionate about creating innovative and exciting games, and our broad portfolio ensures there’s something to meet all player preferences. Winpot really understands the value of content, and we are thrilled to have entered into the partnership. One we believe will be a big success.”
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Salsa Technology Announces Thiago Valadão as Country Manager for Brazil
![Salsa Technology Announces Thiago Valadão as Country Manager for Brazil](https://gamingamericas.com/wp-content/uploads/2024/09/thiago.png)
Salsa Technology today announced a significant addition to its commercial team with the arrival of business specialist Thiago Valadão, who will take on the role of Country Manager for Brazil.
With extensive experience in management positions in the technology industry, Valadão joins to amplify Salsa’s position as the leading technology provider for the regulated iGaming and Sports Betting market in the country.
“Salsa has been preparing for a long time to become the best technology partner for the regulated Brazilian market, and being able to count on Valadão’s professional experience to help us amplify this message is crucial at this moment when the regulatory framework—at federal, state, and municipal levels—is being established,” explained the company’s founder, Peter Nolte.
“I approach this challenge with great dedication and focus on this rapidly expanding market, with the aim of establishing Salsa as the leader and key business partner in this segment,” adds Valadão, who also will be driving commercial activity for the most competitive sportsbook in the market, thanks to Salsa’s partnership with First – Best in Sports.
Salsa was one of the few companies to have successfully completed all the testing of its platform with Cogel for federal licensing, with particular emphasis on its vault solution—integration with regulators—and analytics for information security. Not to mention Salsa Gator, the most popular and comprehensive aggregator, ready to enhance the growth of regulated operations.
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