Press Releases
Amelco boosts US offering with BetSwap integration

Secondary market for sportsbooks now available for all Amelco US partners
Amelco, the leading sportsbook and platform provider, has reached a deal to partner with BetSwap Limited, the world’s most efficient and fully integrated online secondary marketplace for sportsbooks.
This partnership enables Amelco to offer its US-based operator partners with a new way of engaging their players by providing a secondary market for the buying and selling of active betslips between players within their sportsbook.
BetSwap’s platform provides players with an industry-first ability to buy and sell active betslips with other players on their sportsbook of choice, whether before or during a match – as long as the outcome hasn’t been settled.
By integrating BetSwap, Amelco’s US partners will now be able to engage their players in new ways through the marketplace and through the social elements attached to the buying and selling of active betslips.
The addition of this peer-to-peer marketplace greatly strengthens Amelco’s platform, which is now live in 11 states and provides bespoke enterprise sports betting and trading platforms to multiple tier-one operators.
Commenting on the integration, Brandon Walker, Head of Amelco USA, said:
“At Amelco we are all about innovation, new products, and staying ahead of the curve. We are thrilled at the prospect of working with new providers – this deal enables Amelco to provide partners with an enhanced betting experience, giving them an exciting new way to exit betting positions at high margins.”
Brent Winston, Co-Founder and CEO of BetSwap, added:
“We are very excited to be partnering with Amelco in order to bring our innovative solution with industry-first functionality to one of the most respected platform providers in the industry.
We believe this partnership will provide an enjoyable and competitive new way for players to interact with their sportsbook – and other players – all while enhancing their betting experiences. Amelco’s track record for innovation and growth makes them a perfect partner for BetSwap as we expand our presence not only in the US, but globally.“
Founded in 2006 by veterans of the global financial sector, Amelco is the supplier of choice for the likes of Entain, Flutter, Hard Rock Digital, FuboTV and Sportradar.
The tier-one supplier closed a record-breaking 2021 for its US operations, delivering one of the continent’s most comprehensive platforms available to operators. Spanning sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds, Amelco is now live across 11 US states, including Iowa, Michigan, New Jersey, Pennsylvania and Florida.
Latest News
Discover What’s Next for TCSJOHNHUXLEY at G2E Las Vegas 2025

The excitement is building for G2E Las Vegas 2025, and TCSJOHNHUXLEY is proud to announce its participation, showcasing a range of revolutionary products and solutions designed to elevate the gaming industry in the Americas. The team will be located at a new space on Booth #4439 in The Venetian Expo, Las Vegas from October 7-9, 2025.
G2E 2025 marks a pivotal moment as TCSJOHNHUXLEY presents a comprehensive portfolio of innovations. A major highlight will be the highly anticipated US debut of the A Plus Shuffler®, the company’s automated card shuffling machine designed to dramatically increase game speed and enhance security on the casino floor. Visitors will have the opportunity to see this advanced shuffler in action, demonstrating its ability to deliver a continuous, rapid supply of perfectly shuffled cards. The A Plus Shuffler®’s untraceable shuffling process strengthens game integrity and security, while its versatile design allows it to accommodate 1 to 8 decks with interchangeable shoes for both Poker and Blackjack.
Attendees can also see new developments across its wider portfolio. A particular highlight will be the groundbreaking Ora Blackjack Vue Display Controller, a revolutionary technology that is unlike anything else on the market. This display, which is the Blackjack equivalent of its popular Baccarat and Roulette displays, utilises advanced camera recognition for automatic card entry. It provides players with real-time data such as dealer hand history, live dealer odds, and historical statistics, making the game more accessible and enjoyable for everyone from novices to seasoned pros. The company will also be presenting the Supernova Progressive Jackpot System, TCSJOHNHUXLEY’s unique customisable platform that adds excitement to any live table game, and significant software updates to the popular digital game wheel Lumin8, which features an enhanced interface and new capabilities such as Promotion Mode and a bonus game sub-mode.
In addition to these new products and developments, TCSJOHNHUXLEY will be demonstrating its full range of market-leading solutions. This includes the Chipper Champ 3, the industry-standard for automated chip sorting known for its speed, accuracy, and reliability. For Roulette, the company will showcase its world-renowned solutions, including SaturnTM Velocity Auto Roulette wheel that delivers faster game speeds setting a new industry standard for speed and efficiency as well manual SaturnTM Roulette Wheels and the popular game Roulette Xtra. This game incorporates the company’s patented Blaze LED Surface Technology, which displays eye-catching animations and highlights winning numbers, adding a thrilling random multiplier bet of up to 500 to 1. The company will also present the next generation of its electronic gaming terminals, Qorex 2 with a suite of impressive new features.
The showcase of TCSJOHNHUXLEY’s world-class core product range will underscore the company’s renowned manufacturing expertise. From the precision of its globally recognised Roulette wheels and the superior craftsmanship of its Gaming Tables to the reliability of its Dice Shakers, visitors will witness firsthand the quality and dedication that define TCSJOHNHUXLEY products. This comprehensive portfolio demonstrates the company’s ability to create an end-to-end solution for all live game requirements.
Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “This year’s G2E is a pivotal moment for us as we showcase our unwavering commitment to innovation and excellence. We are bringing some of our most significant innovations yet to the Americas market, underscoring our long-term commitment to our customers in the region. G2E provides the perfect platform to demonstrate how we are not just keeping pace with the industry but actively shaping its future. Our team are looking forward to discussing how our new solutions can directly address business challenges and drive growth.”
To secure your free pass and to learn more, please visit please visit tcsjohnhxuley.com and be sure to visit Booth #4439 where the TCSJOHNHUXLEY team look forward to welcoming you.
International News
EveryMatrix signs largest ever content aggregation deal with bet365

EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.
SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.
It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.
The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.
This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.
They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
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