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OpenBet Appoints DAZN and American Gaming Association Execs To Reimagine Sports Betting Entertainment

Florian Diederichsen and Jessica Feil join leading sports betting provider ahead of exciting period of change for company
OpenBet, the world leader in sports betting entertainment and the sports betting business of Scientific Games Corporation, has appointed two highly-experienced executives to its senior management team in a move that reinforces the quality of opportunity and exciting future that lies ahead for the company.
Florian Diederichsen joins OpenBet from DAZN as Chief Technology Officer, tasked with evolving OpenBet’s modular sports product offering and accelerating the next generation of sports betting entertainment through the use of cutting edge technologies. Diederichsen has a wealth of experience having held CTO roles at several major sports organizations, including DAZN where he oversaw the development of the company’s OTT sports service, as well as Perform, where he was responsible for technical operations of its global sports content and video services.
Jessica Feil joins OpenBet from the American Gaming Association (AGA) to become OpenBet’s VP, Regulatory Affairs and Compliance as the business prepares for exponential US and international expansion in 2022 and beyond. Jessica most recently held the position of Vice President, Government Relations & Gaming Policy Counsel at the AGA, where she was one of North America’s leading legal and regulatory experts. Jessica started her career at Ifrah Law, where she advised clients on a variety of areas including regulation, compliance and licensing.
These two senior appointments form part of OpenBet’s ongoing strategy of investing in people to create value for its customers. The leading provider of sports betting technology, content and services is doubling down on operational excellence to create competitive advantage and mastermind thrilling betting experiences for billions of fans that will drive the next wave of industry innovation.
Jordan Levin, CEO of OpenBet, said: “Bringing Florian and Jessica to the OpenBet team changes the game and is testament to the vision we have here at OpenBet. The appointment of two highly-skilled and respected individuals demonstrates the ambition we have to deliver the next generation of sports betting entertainment to operators and bettors worldwide. As we drive for hyper-differentiation, and with legislation moving at a pace, we can entrust both Florian and Jessica to help take OpenBet forward in their respective fields that will add significant value for our global customer base.”
Florian Diederichsen, Chief Technology Officer of OpenBet, said: “I’m delighted to have joined OpenBet and thoroughly looking forward to the next chapter of my career. The ambition shown by the OpenBet team, the quality of the management team truly excites me and I’m ready to raise my game to implement the vision required to take sports betting to a new level. Development work is already underway behind the scenes that will revolutionise the future of sports betting entertainment and I cannot wait to share our innovative concepts with the marketplace.”
Jessica Feil, VP, Regulatory Affairs & Compliance at OpenBet, said: “OpenBet’s determination to expand across the globe and deliver sports betting entertainment to billions of players worldwide is unrivalled. With legislation moving quickly within the U.S. and globally, I’m looking forward to providing valuable support and expertise to aid the company’s aggressive growth strategy. Compliance and regulatory affairs are incredibly important aspects of sports betting and OpenBet continues to set the standard of delivering the safest and most reliable experiences for players to enjoy cutting-edge entertainment.”
Compliance Updates
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimplerâs plans and structure in Brazil.
âWe are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,â said Johan Strand, CEO of Zimpler.
The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimplerâs seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.
âThis milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazilâs dynamic digital economy,â said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.
âWith our experience powering over 80% of Swedenâs population through Swish, weâre bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. Weâre looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,â Strand said.
The authorization by the Central Bank is another step in strengthening Zimplerâs foundation in Brazil, following the opening of its SĂŁo Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.
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AGS Interactive Makes Market Debut in Connecticut

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.
Local players in Connecticut can now enjoy three of AGSâ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.
AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.
The launch represents AGSâ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.
Zoe Ebling, VP of Interactive at AGS, said: âEntering Connecticut is a huge milestone for us. Itâs not just another market, itâs a testament to the momentum our interactive division has built across the US.
âBy bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, weâre giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesnât just deliver games, we deliver experiences that resonate. Weâve seen firsthand how our land-based hits translate online, and weâre excited to roll out even more content throughout the year.â
Latest News
NFL Announces Partnership with ICRG

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.
While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.
Additionally, the NFL will fund an update to the ICRGâs âTalking with Children About Gamblingâ educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.
âWeâre proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,â said Anna Isaacson, NFL senior vice president of social responsibility.
âThe NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,â said Arthur Paikowsky, president of ICRG.
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