eSports

Oxygen Esports Partners with Drinkswear Brand, Ice Shaker

Published

4 years ago

January 12, 2022

The partnership signifies the extension of the relationship between Oxygen Esports and the Gronkowski family and sees their brand Ice Shaker become the Performance Bottle and Shaker Partner for all rosters

Ice Shaker and Oxygen Esports are thrilled to announce their new partnership where Ice Shaker will become the official Performance Bottle and Shaker Partner of Oxygen Esports, the Boston Uprising and the newly announced Boston Call of Duty League franchise. This announcement is an expansion of the partnership between Oxygen and the Gronkowski family, who announced their involvement in OXG’s latest fundraising round in December. Ice Shaker continues its move into esports as they will provide equipment and performance consulting for all OXG’s rosters.

Ice Shaker is a family-operated business created and used by the Gronkowski brothers. The five pro athletes from the National Football League and Major League Baseball who needed a bottle designed to perform well while looking fresh on their respective playing fields. The bottle is forged from kitchen grade stainless steel that will not absorb odor like plastic bottles do and features a patented twist-in agitator that breaks up powders but is silent when you shake the bottle. Ice Shaker offers a product so far above competitors that during their appearance on Shark Tank they were offered by all 5 sharks and closed a deal with Mark Cuban & Alex Rodriguez.

“Gamers need a bottle that will keep their drinks cold all day, won’t spill, won’t sweat and can mix their favorite energy drinks,” says Chris Gronkowski, Founder and CEO of Ice Shaker. “Ice Shaker is the perfect gaming bottle, and we are excited to see OXG stay hydrated with a bottle that was built for the best.”

Oxygen Esports is New England’s largest esports organization with rosters competing at the highest level across some of the most-watched titles in esports, including Call of Duty, Overwatch, Valorant, Halo, Rainbow Six: Siege, Rocket League and Apex Legends.

“We are elated to expand our partnership with the Gronkowski family and welcome Ice Shaker as a partner for all of our rosters,” said Murphy Vandervelde, Co-Founder of Oxygen. “With most of our leadership team having played collegiate and professional athletics we know how important it is to equip our athletes to perform in-game, during practice and off the stage. Ice Shaker’s proven technology will allow our gamers to stay hydrated with a cold beverage for hours. No matter how heated the competition gets, we can count on Ice Shaker to keep our teams cool.”

Not only is Ice Shaker’s technology best in class, but the bottle also features highly customizable bottle designs and slick design profiles to make sure consumers have a bottle for every occasion.

“Ice Shaker’s highly customizable design will allow us to offer our fans plenty of unique and limited-edition color ways enabling them to stay fresh and hydrated,” said Adam Morrison, Chief Operating Officer of OXG. “we are looking forward to keeping our fans on their toes with surprise drops, contests and influencer collaborations.”

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Related Topics:Ice Shaker Murphy Vandervelde Co-Founder of Oxygen Oxygen Esports

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eSports

Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform

Published

3 hours ago

September 15, 2025

Adrienn Sarkany

Thunderpick, the leading esports betting platform, in partnership with Oddin.gg, a provider of end-to-end esports betting solutions, today announced the exclusive launch of BetPeek, a first-of-its-kind interactive esports viewing experience available only on Thunderpick.io.

While most esports streams today limit fans to static broadcast feeds and pre-selected camera angles, BetPeek flips the script. For the first time, viewers can control how they watch the action—transforming every match into a personalized, immersive event.

BetPeek’s key features include:

Follow Any Player – Switch instantly to the POV of any competitor on the server.
Dynamic Camera Control – Place the camera anywhere on the map for a unique vantage point.
X-Ray Vision – Unlock strategic insights by seeing what players can’t.
Play, Pause & Rewind – Revisit every clutch play with DVR-style controls.
Integrated Betting Tools – Access deeper context and analysis to inform smarter wagers.

“Traditional esports streams have barely evolved; they’re often one-size-fits-all broadcasts that leave fans wishing for more control,” said Kelly Sanders, Head of Strategy at Thunderpick. “BetPeek completely changes that. By putting fans in the driver’s seat, we’re delivering an esports experience that’s not just more engaging, but truly revolutionary for bettors and spectators alike.”

Why It Matters

Until now, esports fans had little choice beyond passively watching standard tournament streams or fragmented co-streams. BetPeek represents the next era: an interactive, on-demand, and bet-integrated platform unlike anything else in the industry. For bettors, this means unprecedented visibility into momentum shifts, rotations, and player form. For fans, it’s a chance to experience the match exactly how they want.

Exclusive to Thunderpick

BetPeek is available only on Thunderpick.io, reinforcing Thunderpick’s position as the most innovative esports betting destination worldwide. In partnership with Oddin.gg, a global leader in esports betting solutions, Thunderpick continues to push the boundaries of what’s possible in live, fan-first esports engagement.

eSports

Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

Published

6 days ago

September 9, 2025

George Miller

Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

The Global Esports Federation at its 16^th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.

The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.

“I’m honored to be elected President of the Global Esports Federation at today’s Board Meeting. Together with our Member Federations and partners, we will champion inclusion, innovation, and sustainability—empowering athletes, embracing digital transformation, and strengthening the global credibility and prestige of esports for generations to come.” –Paul J. Foster, GEF President & CEO.

In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.

The outcomes of GEF 16^th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.

eSports

TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

Published

2 weeks ago

September 3, 2025

Peter Tolan

Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
The Alternate Jersey is available today for €79.99, both online and at Team Vitality’s official Paris store.

Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the club’s annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.

This Alternate edition, featuring the French blue, white and red, honours Team Vitality’s Parisian roots while celebrating the major esports events set to close out the year in France.

The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.

PERFORMANCE MEETS LIFESTYLE

The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.

Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the club’s distinctive style.

ALTERNATE JERSEY

Team Vitality’s Alternate 2025 Jersey – €79.99
Team Vitality’s Alternate 2025 Sleeves – €29.99
Exclusive Vitality Alternate 2025 Pack – €79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)