Blockchain
ASX Expands C-Suite to Boost Offerings, Partnerships Ahead of Series A Funding
New leadership team is headed by former Spotlight Sports Group Chief Revenue Officer, Mike Griffin
ASX Sports, the only next-generation virtual sports exchange to offer fans live in-game ‘trading’, today unveiled its executive team, positioning the firm to aggressively expand its innovative offerings and partnerships with sports leagues and franchises ahead of its Series A raise, which is expected to close in early 2022.
ASX is creating the first NFTs for sports with listed values that fluctuate in real-time, based on the underlying performance of players and demand in the marketplace. The Miami-based firm recently signed an exclusive agreement with Sky New Zealand and RugbyPass to bring a new generation of fantasy-style gaming to millions of rugby fans worldwide. Beta testing with English Premier League and NCAA Basketball games received overwhelmingly positive responses.
Joining the ASX team, which now numbers 30 employees, are Mike Griffin, Managing Director, Head of Revenue; Thalius Hecksher, Chief Investment Officer; Anthony Puntoriero, President of Business Development, North America; Laughlin Rigby, Chief Marketing Officer; and Ciro Vivacqua, Chief Technology Officer. They will all work closely with ASX President Paddy Power to scale up all aspects of the business and deliver on its growth trajectory.
Paddy Power, President at ASX said: “We now boast the most experienced and innovative leadership team in sports gaming entertainment. Building on our exclusive agreement with RugbyPass, we are poised to expand our partnerships and platform to transform the fan experience and usher in the next generation in fantasy gaming technology and interactivity.”
Mike Griffin has more than 25 years of executive experience in sports, gaming and media. Prior to ASX, he was instrumental in the formation of Spotlight Sports Group (where he also served as Chief Revenue Officer) which transformed the UK and Ireland’s leading sports betting publication the Racing Post into a data and technology company serving millions.
Thalius Hecksher has deep experience in capital introduction and fund management and will be instrumental in both the Series A process and ongoing investor relations. He is the founder of Hecksher Partners, a Miami-based company that invests in and advises innovators in fund management and related growth industries. Earlier in his career, he was global director at Trident Fund Services and Apex Fund Services.
Anthony Puntoriero is an innovator and sports marketing expert. He is the founder of Instant Sponsor, the creator of “Just in Time” branding and sponsorship programs used by major sports leagues around the world.
Laughlin Rigby is a digital marketing and transformation specialist with more than 20 years’ experience. He joins ASX from The Irish Times which he helped establish as the definitive brand for fantasy gaming and paid news and sports content in Ireland.
Ciro Vivacqua is an enterprise architect who brings cloud, big data, blockchain and SOA frameworks expertise to ASX. He has held IT leadership roles at companies in Ireland and Brazil, including the Ergo Group, B2W, Globo.com, Via Varejo and HP.
ASX’s Sports NFT Exchange resembles a virtual stock market and opens the door to a new era in fan engagement, creating a unique second screen and OTT experience in which fans enhance the value of their player portfolios via live, any-time ‘trading’, including in-game, when perceived value might change the most.
Blockchain
Traderland.io Launches a Fusion of Gaming and Investment Training
Traderland.io, an innovative interactive trading simulator gaming universe, has officially launched. The dynamic trading platform offers users the chance to immerse themselves in a socially-driven game landscape while honing their investment and asset-trading skills. Since its initial release, Traderland.io has rapidly gained popularity, attracting over 15,000 users.
Traderland.io stands out by utilizing real-time market data, allowing users to experience an immersive and realistic trading environment. Players can engage in trading activities that reflect live market conditions, providing a true-to-life simulation that enhances their learning experience.
In the Traderland.io universe, players are represented by customizable animated avatars. These avatars enable users to explore various cities within the platform, each offering unique challenges and opportunities. A significant feature is the ability to invest in virtual real estate across eight distinct regions, each with varying price points.
A core element of the Traderland.io experience is its tutorials, which are grounded in real-life trading scenarios. Users can choose to navigate these lessons with the guidance of a coach who is available to answer questions and provide step-by-step assistance.
Traderland.io offers a broad selection of virtual assets for users to trade, including forex, stocks, cryptocurrencies, and futures. By trading these assets, players can gain practical experience and understand the intricacies of different investment vehicles.
The asset prices within the platform mirror actual market fluctuations, allowing traders to observe the impact of their decisions and adapt their strategies accordingly. Players can monitor their gains and losses through a comprehensive dashboard, providing a snapshot of their portfolio’s performance.
One of the platform’s most exciting features is the opportunity for players to engage in trading battles and tournaments against traders from around the world. These competitions not only elevate the excitement but also offer the chance to win real money, adding a tangible reward to the virtual trading experience.
The investment landscape is expanding rapidly, with the cryptocurrency market alone projected to grow to $13.18 billion by 2031. As more investors enter the market, Traderland.io aims to bridge the knowledge gap by educating users about various assets through an engaging, gamified approach. By participating in real-time trading and completing the tutorials, players can enter the investment space with confidence and competence.
Traderland.io is available exclusively through its website, offering a unique and comprehensive trading simulator that combines education, competition, and community engagement.
Blockchain
Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements
Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences
Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.
“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”
“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”
Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.
Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.
Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.
Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.
Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.
The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.
Blockchain
JuicyBet Launches Its Innovative GambleFi Platform
JuicyBet, a Web3 startup, announced the launch of its GambleFi platform. This platform combines finance technology and gambling via blockchain to create unique opportunities and experiences for users. The company strives to revolutionize the principles of the online betting industry and the interaction between platforms and users in this market.
What is GambleFi?
GambleFi uses blockchain technology to ensure the fairness and transparency of games and betting outcomes and for players to get their share of the platform’s earnings and participate in its governance and day-to-day by holding its tokens.
How JuicyBet works
JuicyBet fully utilizes blockchain technology to establish a new ecosystem that has never been seen in the gambling industry. It is centered around user participation and transparency while providing gambling thrills and quality entertainment.
All game records on the platform are kept in a public blockchain, while a set of smart contracts automates gaming outcomes and payouts and provides for the platform governance via the DAO model. This reduces fraud risks and operational costs, making JuicyBet a more efficient platform.
However, the platform’s main feature is the unprecedented level of user engagement via the platform’s native tokens.
- First, the tokens provide access to betting.
- Second, token holders get their share of the platform’s profit.
- Third, token holders can vote on key decisions on the platform’s development in JuicyBet DAO.
- And finally, DAO participants can also perform the role of oracles for bets and earn rewards.
In other words, JuicyBet doesn’t try to be just another gambling platform. It establishes a new ecosystem where users are in control of the platform and bets and are the beneficiaries of the platform.
In addition, JuicyBet offers additional earning opportunities, such as Double Farming and staking for token holders.
JuicyBet has already been noticed by users and investors – the platform’s 3-month turnover has exceeded $1,5 million, according to on-chain data available via Dune, and multiple centralized exchanges and launchpads have listed it.
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