Latin America
Pariplay appoints Jorge Morales as Director of Business Development for LatAm & Caribbean

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has appointed Jorge Morales as its Director of Business Development for LatAm & Caribbean as it focuses on growing its reach in the region.
Morales will oversee the company’s expansion strategy across local regulated markets including Mexico, Colombia, Argentina and Peru, while also closely monitoring developments in emerging countries such as Brazil and Chile.
Morales has more than 15 years of industry experience and joins Pariplay from Continent 8 Technologies where he was a Sales Director. He previously served stints at Microgaming, Playtech and Bally Technologies, with a focus on business development across LatAm and the Caribbean.
Pariplay has quickly established a presence in Latin America, having signed deals with operators and suppliers in Colombia, Peru, Ecuador and Mexico. The supplier’s content is performing strongly in the region and is resonating well with local players, and through the appointment of Morales it will further boost its local reach.
Pariplay recently announced a number of high-profile appointments to its expanding senior team to further drive the company’s ambitious expansions strategy.
Jorge Morales, Director of Business Development for LatAm & Caribbean at Pariplay, said:Â “I’m thrilled to take up this new opportunity with Pariplay and I have my goal set on making us the must-have aggregator in the region.
“Pariplay is still a fairly new player in LatAm but the market offers great potential. I look forward to supporting local partners with a premium solution that will help further their business and reach with the help of our technologically advanced Fusion platform.”
Adrian Bailey, Managing Director at Pariplay, said:Â “Jorge has a true passion for the industry with strong relationships and local expertise that will help us further expand our footstep in the thrilling LatAm markets.
“He makes a great addition to our growing team, and we are excited to have him join us in our journey to be a leading supplier worldwide.”
Latest News
Amusnet to Participate in the Third Edition of SiGMA Americas

Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in SĂŁo Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the regionâs most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnetâs expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
âSiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,â said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnetâs Country Manager for Brazil, will join the discussion panel âExcitement in Real Time: How Live Games Transform the Gaming Experience.â His participation underscores Amusnetâs strategic focus on Brazilâs evolving gaming landscape and the companyâs commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazilâs fast-evolving gaming market.
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂmaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, CalĂmaco will integrate BETBYâs award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBYâs AI-driven technology, AI Labs, CalĂmacoâs partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, CalĂmaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the regionâs competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: âWe are excited to partner with CalĂmaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into CalĂmacoâs platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.â
Alejandro Serrano, Head of Business Development at CalĂmaco, added: âBETBYâs sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.â
Conferences
Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Legendary motorsport racer and SOFTSWISSâ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichelloâs first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming â two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
âLatin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me itâs like stepping into a new race. But instead of cars, itâs technology, competition, and innovation pushing the progress forward, just like in Formula 1. I canât wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.â
Barrichelloâs active public engagement highlights SOFTSWISSâ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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