Press Releases
PlayIllinois.com: Sports betting nearly reaches $600 million in September
Football fueled a surge in betting in September at Illinois sportsbooks, which combined to generate nearly $600 million in wagers. September’s handle was short of the state record of $633.6 million in March, dampened by an in-person online registration rule that will likely be lifted on March 5, according to PlayIllinois, which tracks the state’s regulated online gaming and sports betting market.
“September will set a U.S. record for legal sports betting, and Illinois was able to meet those expectations,” said Joe Boozell, lead analyst for PlayIllinois.com. “But as strong as September’s results were, in-person registration continues to limit Illinois’ ceiling. Assuming the governor signs the bill that will put an end to the rule on March 5, Illinois will begin breaking through this monthly handle plateau in spring.”
Bettors poured $596.5 million in wagers into Illinois retail and online sportsbooks in September, up 95.4% from $305.2 million in September 2020 and up 49% from $400.4 million in August, according to official data released Monday. September’s handle equates to $19.9 million in bets per day, up from $10.2 million per day in September 2020 and up from $12.9 million over the 31 days of August.
Accordingly, gross revenue rose 279.3% to $44.6 million in September from $11.8 million in September 2020 and up 36.3% from $32.7 million in August. That led to $40.0 million in adjusted gross revenue in September, yielding $6.5 million in state and local taxes.
With the first three weekends of the NFL and a full month of college games played in September, football drew $230.6 million in wagers. That is up from just $17.2 million in August. Baseball attracted $115.9 million in bets, down from $139.6 million in August. Tennis ($55.3 million) and soccer ($34.3 million) also generated significant interest.
“The NFL, and to a lesser extent college football, is irreplaceable in its ability to motivate bettors,” Boozell said. “General interest in football helps Illinois’ sportsbooks overcome the struggles of the Chicago Bears, and the ban on betting on in-state college teams. Plus, sportsbooks continued to capitalize on the playoff run by the White Sox in September.”
Only New Jersey ($1.01 billion) and Nevada ($786.7 million) attracted more bets during September than Illinois, which surpassed Pennsylvania’s $578.8 million.
Since launching legal sports betting in 2020, Illinois has generated:
- $6.5 billion in wagers, fourth most among all markets during that time
- $508.3 million in gross revenue
- $78.3 million in state taxes
“With the end to in-person registration in sight, Illinois’ future is awfully bright again,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIllinois.com. “It is not difficult to imagine a world where it is again challenging the nation’s largest sports betting markets.”
Online betting accounted for 95.5%, or $569.9 million, of the state’s handle in September. DraftKings/Casino Queen topped the state with $236.5 million in combined online and retail handle, up from $149.2 million in August. That included an Illinois-best $232.1 million in online wagers. The operator took in $8.0 million in gross revenue on September’s bets, up from $11.3 million in August.
FanDuel was again second with $156.2 million in online and retail wagers, up from $111.5 million in bets in August. $155.0 million of August’s wagers came online. FanDuel’s combined handle created $18.0 million in gross revenue.
The leaders were followed by:
- BetRivers/Rivers Casino ($98.5 million in wagers, including $87.3 million online; $9.3 million in revenue)
- Barstool/Hollywood Aurora ($46.5 million in wagers, including $45.3 million online; $4.2 million in revenue)
- PointsBet/Hawthorne Race Course ($43.9 million in wagers, including $41.9 million online; $3.6 million in revenue)
- Caesars by William Hill/Grand Victoria ($9.4 million in wagers, including $8.2 million online; $595,393 in revenue)
- Argosy ($3.3 million in retail wagers; $412,858 in revenue)
- Hollywood Joliet ($1.3 million in retail wagers; $257,992 in revenue)
- Par-A-Dice ($629,829 in wagers; $159,804 in revenue)
“DraftKings and FanDuel have been the main beneficiaries of Illinois’ relatively small roster of operators, which is still absent some of the nation’s largest operators, including No. 3 BetMGM,” Ramsey said. “Ideally, with the latest changes there will be renewed interest in Illinois from operators.
Latest News
Panel on the benefits of regulation in the Mexican iGaming market
On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.
The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.
BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.
Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”
For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”
Sponsor Support
The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.
Event Details:
Date: November 6
Time: 10:00 a.m. (Mexico)
Registration: Register here
Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!
Latest News
Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows
SportsGrid, the leading free ad supported television network in the sports genre, proudly announces a multi-year partnership with former professional golfer and social media’s most followed golf personality and social media sensation Paige Spiranac. Under this agreement, Spiranac will lead exclusive original casino-themed programming, marking a significant expansion in SportsGrid’s content offerings.
As one of the most recognizable influencers in the world of sports and entertainment, Spiranac brings her signature charisma, deep sports knowledge, and passion for gaming to the new role. She will team with Emmy Award-Winning Executive Producer and EVP of Programming and Development, Scott Lasky, and headline a series of shows featuring engaging sports and casino content, offering fans an unparalleled mix of strategy, insight, and entertainment.
“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein Co-Founder and CEO of SportsGrid. “Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”
The programming will be available across SportsGrid’s platforms, providing fans with 24/7 access to engaging and informative content that blends entertainment with Spiranac’s signature charm and insight.
“I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment,” said Spiranac. “Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”
The partnership further solidifies SportsGrid’s position as the leading media platform in the sports wagering and gaming space. With the addition of Spiranac’s unique style and undeniable star power, SportsGrid continues to innovate and set new standards of what’s possible in digital sports entertainment.
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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