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Canada

Canada’s Atlantic Lottery partners with Neccton

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Canada's Atlantic Lottery partners with Neccton

 

Neccton tool adds to Atlantic Lottery’s recognised player protections

Healthy play is a subject Atlantic Lottery Corporation takes very seriously; for example, the organisation is certified at Level 4 of the World Lottery Association’s Responsible Gaming Framework. This is the highest level any lottery can achieve and something Atlantic Lottery has maintained since 2010.

Now, Atlantic Lottery is taking its responsibility a step further by working with Neccton and its director, Dr Michael Auer, to give players the best protection from harmful play patterns that they can get.

The relationship began when Neccton won the contract via a public tender process, in which the company had to prove its credentials and explain how it would best serve Atlantic Lottery’s players.

Since being awarded the contract, Dr Auer has been working with the Atlantic Lottery team to further strengthen the range of responsible gambling (RG) features for players on alc.ca with the introduction of the PlayWise Rating tool. The PlayWise Rating allows players to see an assessment of their online play patterns if they have been active for 30 days or more on the alc.ca website.

Confidential to each player, the PlayWise Rating is calculated by Neccton’s powerful software using information such as the responsible gambling tools the player uses, what games they play and how often, how much they wager, and any notable changes in these areas.

Dr Michael Auer said of the partnership: “We are always very proud when distinguished organisations use our tools to help their players but when it’s a group like Atlantic Lottery that is already so well recognised for their work in player protection, it means even more to us. Our values are aligned and we look forward to working together for a long time.”

Atlantic Lottery offers a wide range of games to players including instant games, draws, video lottery, sports and online games. In 2020, Atlantic Lottery launched an online casino in the province of New Brunswick. This gave that province’s online casino players access to the many robust responsible gambling features that are available on alc.ca.

Stephanie Ryan, Atlantic Lottery’s head of social responsibility and learning, said the PlayWise Rating is part of efforts to continually improve the tools available to players.

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“As a publicly owned corporation, our commitment to responsible gambling is at the forefront of everything we do,” Ryan said. “The PlayWise Rating is an important addition to the range of features, information and resources we provide to empower players to make healthy decisions about their play.”

Canada

GiG Launches Fourth Partner into Ontario as PowerPlay Enhances Its Gaming Experience with GiG’s Formidable Combination of Proprietary Platform, Sportsbook and AI technology

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GiG Launches Fourth Partner into Ontario as PowerPlay Enhances Its Gaming Experience with GiG’s Formidable Combination of Proprietary Platform, Sportsbook and AI technology

 

Gaming Innovation Group (GiG Software Plc) has announced a major new partnership with PowerPlay Online Casino & Sportsbook,  with the brand now live having migrated to a premium technology supplier to propel growth in the regulated Canadian province of Ontario. The launch marks the fourth brand now active in the region powered by GiG’s cutting-edge iGaming technology, and further positioning GiG as a provider of choice for operators in regulated online markets in Canada, with Alberta next due in line once legislation passes.

GiG has established itself as one of the premier technology providers in Ontario, and PowerPlay will look to leverage a proven and powerful combination of GiG’s proprietary technology. The launch includes GiG’s award winning iGaming platform alongside a suite of next generation solutions, its feature packed Sportsbook, SportX, revolutionary rules based engine, LogicX and GiG’s innovative CMS.

PowerPlay has built a strong Canadian legacy, and its dedication to reliability and customer satisfaction has cemented its position as a trusted operator, ensuring players enjoy a world-class, secure, and seamless gaming experience.  Now, with the migration to GiG’s cutting-edge technology, PowerPlay is poised to enhance its offerings even further.

With a growing emphasis on cutting-edge artificial intelligence and automation, PowerPlay can also now call on the full power of dynamic AI tools DataX and LogicX, with the incorporation of advanced machine learning models into their toolkit, enhancing decision-making processes and rule building helping to deliver significant increases in player acquisition and customer retention. Innovative sportsbook SportX will boost PowerPlay’s offering by providing advanced bet-builder capabilities, dynamic odds, and a comprehensive suite of localised features, including horse racing and virtual sports betting.

The launch carries significance as further evidence of GiG’s accelerated delivery cadence, as the fourth publicly announced partner launch this year. GiG has implemented a suite of strategic improvements over the past year, and is set to further escalate launches throughout 2025, reinforcing its commitment to seamless execution and growth.

GiG’s has been one of the forerunners of regulated market expansion in iGaming for over 10 years, facilitating smooth market entries in complex regulated environments not only in North America, but across key markets in Europe, Latin America and now the Philippines in Asia, strengthening its position as a reliable and strategic technology partner for operators globally.

Having regulated in April 2022, online gaming in Ontario has enjoyed significant growth under the guidance of the AGCO (Alcohol & Gambling Commission). As of the second quarter of the 2024-25 fiscal year , Ontario’s online gambling market reached CA$738 million in Gross Gaming Revenue (GGR), reflecting a 1.7% quarter-over-quarter growth and a 35.4% year-over-year increase, according to data supplied by the regulator.

James Coxon, Chief Operating Officer at GiG, commented: “GiG’s expertise in delivering market-leading technology is once again proving instrumental in helping partners like PowerPlay navigate the complexities of regulated markets. The successful launch into Ontario highlights our ability to facilitate seamless market entry while ensuring stability and scalability for long-term growth. Our continued focus on delivering brilliant basics, from secure platform infrastructure to optimised user experiences, is key to enabling partners to maximise their potential. We’re proud to be playing a role in PowerPlay’s success and the ongoing evolution of both the Ontarian market and the wider future of iGaming in Canada, reinforcing our reputation as a trusted partner in the regulated space.”

Dean Serrao, Chief Executive Officer at PowerPlay, commented: “The successful migration to GiG’s technology platform is a milestone for PowerPlay as we continue to grow in Ontario. This partnership allows us to offer an enhanced and seamless experience for our players, while leveraging GiG’s flexible and scalable solutions to expand our presence in the market. We are excited for what’s ahead and confident this move will help us strengthen our position as a leading brand in the province.”

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Canada

Evoplay enters the Canadian market with Ontario licence approval

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Evoplay enters the Canadian market with Ontario licence approval

 

Evoplay, the award-winning game development studio, has expanded its reach after securing a supplier licence from the Alcohol and Gaming Commission of Ontario (AGCO), marking its official entry into the Canadian market.

The licence allows Evoplay to offer its gaming portfolio to Ontario’s licensed operators, bringing its innovative titles to one of North America’s most dynamic regulated markets.

As a province with a strong player base and well-established iGaming framework, Ontario represents a key opportunity for Evoplay’s continued global expansion.

With a diverse portfolio of slots, table games, crash, and instant games, Evoplay is known for delivering engaging content that resonates with modern audiences.

This move reinforces the company’s commitment to entering new regulated markets and working closely with local partners to provide high-quality gaming experiences.

With further growth plans on the horizon, Evoplay continues to strengthen its global footprint, bringing its signature gaming experiences to new audiences worldwide.

Ihor Zarechnyi, CCO at Evoplay, said: “Receiving an Ontario licence is a significant milestone for us as we expand into North America.

“Ontario’s iGaming market has grown significantly, and we’re excited to bring our content to local players while building strong partnerships with operators in the region.”

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Canada

Fennica Gaming Granted Supplier License for Ontario Market

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Fennica Gaming has announced that it has been granted a gaming supplier license in Ontario, Canada. This milestone marks a significant step in the company’s expansion strategy, allowing it to offer its cutting-edge gaming experiences to gaming operators in one of North America’s most dynamic regulated markets.

The supplier license, granted by the Alcohol and Gaming Commission of Ontario (AGCO), enables Fennica Gaming to introduce its portfolio of entertaining and high-quality games to gaming operators across the province. This registration empowers Ontarian operators, whether online or land-based, to access the omnichannel offerings developed in the Nordics.

“We are thrilled to receive our B2B supplier license in Ontario and to offer our advanced gaming solutions to operators in the region. After a thorough application process, we can now proudly and prominently display our registration and achievement. We have followed the market in North America for a long time and Ontario is an excellent example of market that is well organized. It represents an exciting market with immense potential, and we are committed to delivering secure, entertaining, and trustworthy gaming experiences tailored to local preferences,” Timo Kiiskinen, Managing Director of Fennica Gaming, said.

Fennica Gaming’s Nordic gaming experience and heritage as an omni-channel gaming operator through its parent company Veikkaus offers a broad range of entertainment for Ontarian operators with a player-first attitude. This registration supports Fennica Gaming’s commitment to a sustainable industry, enabling operation in compliance with Ontario’s local regulatory framework.

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