Latin America
Paysafe completes acquisition of PagoEfectivo
Paysafe, a leading specialized payments platform, announced that it has completed its acquisition of PagoEfectivo, a market-leading, Peruvian-based alternative payments (APM) platform. For Paysafe, the investment gives it a strategic foothold in Latin America, one of the world’s fastest-growing online markets where merchants and consumers alike are demonstrating an increased appetite for alternative payment methods and open banking solutions. Together with its recently announced plans to acquire SafetyPay, the two Latin American investments position Paysafe as a prominent payments partner in the region.
PagoEfectivo, formerly a subsidiary of Empresa Editora El Comercio S.A., (“Grupo El Comercio”), is a market leader in Latin America in the provision of eCash and open banking payments that enable millions of consumers in the region, many of whom are underbanked, to transact online. Founded in 2009, PagoEfectivo payment options are now also used by consumers in neighboring Ecuador and the company plans to expand into further Latin American countries. Its solutions are particularly popular with merchants operating in the iGaming, digital goods, travel and eCommerce industries amongst others; closely mirroring the industries in which Paysafe specializes.
The integration process of combining PagoEfectivo with Paysafe’s eCash and Open Banking division under Udo Mueller will now commence with PagoEfectivo CEO, Juan Fernando Villena accepting a new leadership role within the division and the full team transferring over. Once the SafetyPay transaction closes later in the year, the expanded Paysafe eCash business will be able to offer eCash and open banking solutions in over 60 countries with over one million distribution points.
Philip McHugh, Paysafe’s CEO, commented: “This strategic acquisition is a success on many levels for Paysafe. First, it reinforces our strategy of building on our strengths in specialized payments and growing our presence in fast-growing regions. Second, it allows us to cross-sell more of our leading payments offering, including digital wallets and payment processing services, to an expanded merchant customer base that operates in industries we are very focused on. Third, the addition of Juan Fernando and his team to our eCash division brings us further talent and payments expertise; no doubt about it, PagoEfectivo has an impressive track record for growth, and for possessing the pioneering flair and customer focus that we look for in Paysafe.”
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
Innovative casino content provider, TaDa Gaming, has had more top performing games officially certified for operators and players in Brazil.
GA, the globally recognised ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, has given its approval to a raft of TaDa releases, reinforcing its already strong brand position in the Brazilian market.
Brazil’s rapid growth and evolving legal framework for gaming regulation have provided opportunities and challenges. Ensuring compliance through certification is a key part of TaDa’s growth strategy as it continues to sign multiple new partnerships with local and international casino platforms, including recent deals with market leaders Aposta Ganha, Cactus Gaming and Betsul.
Enabling casino operators to offer more TaDa signature quality titles, such as Money Coming and Crazy 777, alongside TriLuck release, 3 Coin Treasures, gives players diversity in both theme and ways to win. The leading Fortune Gems series is already fully certified for the Brazilian market.
Ray Lee, Director of Business Development, TaDa Gaming, said: “Having our quality and integrity in casino game content verified by GA is testament to our commitment to our clients and players.”
EGT Digital is excited to announce that it is now authorized to operate as a provider in Peru. The company has received a licence from the regulatory gaming authority, the Ministry of Foreign Trade and Tourism (MINCETUR), which allows it to supply operators in the country with all of its core products – the X-Nave platform, the Gaming Aggregator, and the casino content.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave gives operators the technology and tools they need to build and develop a successful business online. It consists of 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway. Еach can be part of the turnkey solution or operate independently, as they allow integration with third-party developments.
The Gaming Aggregator presents a wide variety of more than 12,000 games across 140 providers. It offers numerous player engagement tools and a Recommendation module through which operators can create highly personalized content for their customers based on users’ individual behavior and preferences.
EGT Digital’s gaming portfolio contains over 120 casino titles, including 4 top performing jackpots: Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. The company’s vast array of games is being constantly enriched with new additions designed to fit the tastes and requirements of different players. EGT Digital’s slots are currently presented in more than 50 markets around the world, having ranked among the favorites of gaming audiences in each one of them.
“This licence is an achievement of great significance for us,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “Entering the regulated market in Peru will allow us not only to unleash the huge potential of our products on a local level but also to continue our expansion in the region and consolidate our positions as a leading supplier of iGaming solutions in LatAm.”
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