Latin America
BTOBET TARGETING BRAZIL AS IT TAKES CENTER STAGE AT CGS BRAZIL

Leading sportsbook provider BtoBet is keen on the opening of the Brazilian iGaming market as experts across the field guage the local market to propel itself as the largest in LatAm and amongst the largest on a global level.
Joining industry peers in a panel held during the CGS Brazil event, BtoBet’s Chief Operating Officer Dima Reiderman analysed the potential that Brazil keeps in hold once it opens up for business.
In the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel, he joined Betsson Group’s Andre Gelfi, Caleta Gaming’s Hugo Baungartner, and FYMSA’s Luiz Felipe Maia to discuss the local market requirements, player preferences and the latest regulatory updates. Reiderman highlighted that whilst the market is garnering the attention of global betting powerhouses, bookmakers shouldn’t make the mistake of undertaking the same formula that has proven to be successful in more mature markets. He said that even when it comes to sportsbook providers, these must have an in-depth understanding of the market’s characteristics and thus be in a position to provide operators with a wide variety of content to meet local audience preferences. “We must listen to the needs and adjust our offer accordingly,” Reiderman said.
He also distinguished the differing requirements of the brands themselves, with the more established Tier 1 brands requiring a different approach to player management than those brands seeking to develop a local brand awareness.
The panel also discussed the importance of providing players with a localised product, which reflects the local culture, tech infrastructure, and payment solutions.
If you missed the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel from CGS Brazil yesterday, you can watch a video of the entire panel here.
Latest News
Gamanza Engage signs major regional agreement with Grupo Jer

Gamanza Engage is proud to announce a strategic partnership with Grupo Jer, one of the most prominent business groups in Colombia and a respected operator in multiple regulated iGaming markets across Latin America. This new collaboration marks a significant milestone in Gamanza Engage’s mission to become the leading provider of player engagement solutions in the region.
Grupo Jer operates from Colombia, a jurisdiction widely recognized for its maturity, regulatory standards, and strong player protection framework. The country was the first in Latin America to establish a fully regulated online gaming market, and its regulatory leadership continues to shape the region’s evolution. For Gamanza Engage, partnering with an enterprise that thrives in this environment is a clear endorsement of the company’s reliability, compliance standards, and product excellence.
As part of the deal, Grupo Jer will integrate Gamanza Engage’s full suite of engagement products, including loyalty, gamification, mini-games and tournaments. This unified platform will allow the operator to deliver deeply personalized and interactive player experiences across their brands, while simultaneously gaining the operational benefits of automation, segmentation, and real-time data.
Grupo Jer is part of a large-scale conglomerate with a diversified portfolio of operations and strong presence across Central and South America.
“At Grupo Jer, we’re always looking to innovate and deliver outstanding experiences to our customers. After reviewing several alternatives, we selected Gamanza Engage because of the flexibility of their suite, the quality of their gamification tools, and the alignment with our long-term vision for player engagement”
Laura Esparza, Commercial Director for Grupo Jer
This partnership further strengthens Gamanza Engage’s presence in Latin America and reinforces the company’s commitment to supporting regulated markets with cutting-edge technology and strategic collaboration.
For more information, visit www.gamanzaengage.com and www.grupojer.com
Latest News
Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
Latest News
Coljuegos Transfers More Than $127M to the Subsidized Health System in Colombia During H1 2025

During his participation in SAGSE Paraguay 2025, the president of Coljuegos, Marco Emilio Hincapié, highlighted to business leaders and regulators from the continent that, in the first half of the year, the entity has transferred approximately $127.9 million dollars ($535.819 billion) to the subsidized health system.
“We are proud that, internationally, we are recognized as one of the most advanced regulators on the continent. This is reflected both in regulatory innovation and in the increase in resources allocated to the healthcare of Colombians,” said Hincapié.
The president also emphasized that online games remain one of the main players in the industry, followed by localized games and other newer types such as Baloto and Super Astro.
“This year, we have seen a 33% increase in sales for Baloto, which represents approximately $32.203 billion compared to the January-June 2024 period. This allows us to project that this game will increase its contributions to health by more than $20 billion by the end of the year,” the official said.
Likewise, the president highlighted that in the first half of 2025, there was a 9.32% increase compared to 2024, going from $490.257 billion to $535.819 billion in 2025.
During the SAGSE event held in Ciudad del Este, Paraguay, the president of Coljuegos also highlighted the progress made in combating illegal gambling. To date, the organization has seized 5663 unauthorized gambling devices in more than 25 departments across the country.
SAGSE is the most important gaming industry trade show in Latin America, bringing together the most prominent exhibitors in the games of chance industry, from slot machine manufacturers to casino and gaming room technology providers.
-
Compliance Updates5 days ago
AU10TIX Launches Free Assessment Tool and Readiness Guide to Help Organizations Navigate Child Safety Age Assurance Compliance
-
Latest News5 days ago
IGT PlaySports and Corporación Caliente Team Up to Offer World-Class Retail Sports Betting Across Mexico and Latin America
-
Latest News5 days ago
CT Interactive Announces Strategic Partnership with Ondiss
-
Latest News4 days ago
Live-dealer specialist Ezugi to provide immersive casino experiences to SkillOnNet’s Brazilian platforms
-
Compliance Updates4 days ago
Final CFG USA 2024 Online Gambling Report Confirms: Crime Wins After Years of Legalization
-
Latest News4 days ago
SOFTSWISS Releases 19-in-1 Market Overview: iGaming in Latin America
-
Latest News4 days ago
ZBD and TapNation forge new status quo in rewarded gaming
-
Latest News5 days ago
Zitro Experience Launches a New Era in Paraguay