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Latin America

Playbetr Becomes Paris Saint-Germain’s Official Regional Online Betting Partner

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Playbetr Becomes Paris Saint-Germain's Official Regional Online Betting Partner

 

The Parisian club is now one of the most popular clubs in Latin America, particularly in Brazil, which is the home country of many of its former and current players. Playbetr will thus benefit from the ever-increasing popularity of one of the world’s most influential sports clubs in Latin America and will secure exclusive marketing rights for its users.

As part of the deal, Playbetr will benefit from the installation of Digital Overlay® technology at the Parc des Princes, which will target Latin American audiences. This innovative system – the first of its kind in France – geo-localises the adverts displayed on the LED screens around the pitch by adapting the messages to the broadcaster’s audience.

Playbetr will also benefit from VIP seats for home matches at the Parc des Princes, club legend meet-and-greet sessions, signed shirts and memorabilia, private events at the Parc des Princes, as well as “money can’t buy” experiences for Playbetr customers, clients and employees. What is more, Playbetr will have access to Paris Saint-Germain’s digital platforms, including gameday posts to promote special offers. The betting platform will also provide its customers with enhanced odds for Paris Saint-Germain matches and will collaborate on special promotions developed in association with the club.

“We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club’s first-ever Official Latin American Betting Partner,” said Paris Saint-Germain’s Chief Partnerships Officer, Marc Armstrong“We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America. The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand.”

Marvin Jones, Chief Marketing Officer of Playbetr, also commented: “We are proud to announce our partnership with the most elite and exciting football club in the world. In football, like in betting, performance is primordial. Paris Saint-Germain have built a solid reputation of excellence both on and off the field, and we look forward to extending the brand’s influence even further across the globe.”

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Win Systems Celebrates Successful Participation at GAT Cartagena 2025

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Win Systems is celebrating the success of its participation at GAT Cartagena 2025. Throughout the exhibition, the company’s booth A7 became a major highlight, thanks to its innovative offerings tailored to the Colombian market—particularly in the segments of electronic roulettes and slot machines.

The new Symphony electronic roulette was undoubtedly the star of the show. This latest generation of roulette captivated both operators and visitors with its modern design, cutting-edge technology, and smooth, intuitive gameplay. One of the standout features was the Dynamic Paytable functionality, which allows players to customize their paytable with multipliers of up to 120x, significantly enhancing the excitement and player engagement.

Alongside Symphony, Win Systems also showcased the Lumina Plus roulette and the Allegro terminal, two high-performance solutions from its renowned Gold Club line. Lumina Plus impressed attendees with its striking visual presence and enhanced performance, while Allegro stood out as an ergonomic and versatile terminal—ideal for optimizing floor space without compromising gaming quality.

In terms of gaming content, the company introduced Money Grab and Fenghuang, two new titles that drew attention with their dynamic mechanics, special features, and eye-catching graphics. Meanwhile, proven titles like Jin Long and the Gamestar+ multigame continued to solidify their popularity, reinforcing the company’s strong portfolio of high-quality entertainment options.

Visitors to the stand also had the opportunity to explore Win Systems’ advanced slot cabinets—Sublime, Rhapsody XL, and ST3—which blend state-of-the-art technology with ergonomic design and superior performance, reinforcing the company’s position as a benchmark in premium gaming solutions.

“We’re extremely pleased with the impact of our participation at GAT Cartagena 2025. The outstanding reception of the Symphony roulette and the strong interest in our latest slot innovations confirm that we’re on the right track. We will continue to invest in innovative solutions aligned with the preferences of the Latin American market,” said Manuel Wladdimiro, Sales Director for Central America and the Caribbean at Win Systems.

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Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry

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Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry

 

Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development

Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.

Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.

“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.

Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”

Reals Expands Workforce and Strengthens Market Presence

Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.

Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.

With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.

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Compliance Updates

Peru Reports 40% Drop in Illegal Online Gambling

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Peru’s Ministry of Foreign Trade and Tourism (Mincetur) reported that, a little more than a year after having implemented the law that regulates the online sector, it has been able to reduce by 40% the offer of illegal games in digital platforms and applications.

In a public statement, the Executive portfolio in charge of regulating gambling also highlighted that, thanks to the inspection work, 15% of the illegal websites “have left the Peruvian market” and that “payment methods providers and financial entities have been contacted to block services to unauthorized operators”.

Based on this, Mincetur highlighted that “Peru has managed to position itself as a regional referent in the integral regulation of gambling” and that, through the normative framework, it was possible to “protect the consumer, guarantee transparency in the operations and promote the formal and sustainable economic development”.

The Ministry highlighted that with the implementation of Law No 31557, which regulates sports betting and online games, “the country became the third country in Latin America to establish clear regulations for this activity”.

“Since its entry into force in February 2024, 60 technological platforms have been authorized and 280 linked service providers have been registered, as well as the accreditation of nine international certification laboratories,” Mincetur said.

In this regard, the Ministry stated that “this regulation has made it possible to formalize the digital sector, promoting an environment of trust for both operators and users.” At the same time, it has allowed “new investment opportunities, boosting the digitalization of entertainment and strengthening the country’s tax collection”.

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