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Latin America

Playbetr Becomes Paris Saint-Germain’s Official Regional Online Betting Partner

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Playbetr Becomes Paris Saint-Germain's Official Regional Online Betting Partner

 

The Parisian club is now one of the most popular clubs in Latin America, particularly in Brazil, which is the home country of many of its former and current players. Playbetr will thus benefit from the ever-increasing popularity of one of the world’s most influential sports clubs in Latin America and will secure exclusive marketing rights for its users.

As part of the deal, Playbetr will benefit from the installation of Digital Overlay® technology at the Parc des Princes, which will target Latin American audiences. This innovative system – the first of its kind in France – geo-localises the adverts displayed on the LED screens around the pitch by adapting the messages to the broadcaster’s audience.

Playbetr will also benefit from VIP seats for home matches at the Parc des Princes, club legend meet-and-greet sessions, signed shirts and memorabilia, private events at the Parc des Princes, as well as “money can’t buy” experiences for Playbetr customers, clients and employees. What is more, Playbetr will have access to Paris Saint-Germain’s digital platforms, including gameday posts to promote special offers. The betting platform will also provide its customers with enhanced odds for Paris Saint-Germain matches and will collaborate on special promotions developed in association with the club.

“We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club’s first-ever Official Latin American Betting Partner,” said Paris Saint-Germain’s Chief Partnerships Officer, Marc Armstrong“We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America. The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand.”

Marvin Jones, Chief Marketing Officer of Playbetr, also commented: “We are proud to announce our partnership with the most elite and exciting football club in the world. In football, like in betting, performance is primordial. Paris Saint-Germain have built a solid reputation of excellence both on and off the field, and we look forward to extending the brand’s influence even further across the globe.”

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Compliance Updates

EGT Digital is a licensed software provider for Brazil

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EGT Digital is proud to announce that it has obtained a licence that allows it to provide its software products in Brazil. The Bulgarian provider was certified by the regulator Secretariat of Prizes and Bets (SPA) and can now offer local operators its rich portfolio of gaming solutions, containing over 120 in-house developed casino titles and the 4 top-performing jackpots Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her excitement regarding the authorization: “We are delighted to have the opportunity to present our gaming content to the Brazilian market. Our slots are available to domestic players, ready to captivate them with their numerous fascinating features and provide an unforgettable experience, fully tailored to their tastes and preferences.”

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7777 gaming secures certification for first set of games in Peru

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The 20 newly certified games on the market allow 7777 gaming to be live on the leading online operators in Peru and further strengthen its position as one of the most prominent online casino providers in Latin America.

7777 gaming has successfully certified 20 of its most popular games for the Peruvian market, aligning with recent legislative updates to enhance and regulate the local gaming environment. The recent developments are a logical step forward in the Peruvian market after securing a supplier license from the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR) earlier last year.

“Peru is a dynamic and fast-growing market, and we’re thrilled to bring our unique games to players across the region. This is an exciting opportunity to establish long-lasting partnerships with local operators and elevate the Peruvian gaming experience.”, said Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming.

Operating fully in compliance with Peruvian regulations under the entity Gaming Innovation OOD, and registered under license number PSV0208, 7777 gaming is set to introduce its portfolio of engaging and diverse online casino games to the Peruvian market. These include fan-favorite titles such as Crazy 100 Bucks, Barbarian, Candy Anyways, Devil’s Deal Soul for Sale, Club Mr. Luck, and many more. Known for their captivating visuals, immersive gameplay, and unique features, these games have already resonated with players in various international markets.

The 20 newly certified games on the market allow 7777 gaming to be live on the leading online operators in Peru and further strengthen its position as one of the most prominent online casino providers in Latin America.

 

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

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Kambi Group plc signs regulated market partnership with Stake ahead of Brazil launch

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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has entered a partnership with Stake to support the operator’s growth in regulated sports betting markets, starting with its launch in Brazil.

Kambi will supply its leading online Turnkey Sportsbook to Stake in selected markets, with first launch in regulated Brazil recently completed

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has entered a partnership with Stake to support the operator’s growth in regulated sports betting markets, starting with its launch in Brazil.

Founded in 2017, Stake, part of the Easygo group, has quickly established itself as a significant global player and was recently ranked in the top 20 of the EGR Power 50 list. With an ambition to expand its global footprint, Stake has turned to Kambi, the leader in regulated sports betting.

The Turnkey Sportsbook partnership is already underway following the launch of Stake’s real-money, Kambi-powered sportsbook in the recently regulated market of Brazil. The agreement also enables Stake to leverage Kambi’s Turnkey Sportsbook in additional regulated markets around the globe.

Werner Becher, Kambi Group Chief Executive Officer, said: “Kambi has a proud history of driving growth for operators in regulated markets around the world and we look forward to doing similar for Stake. Kambi’s advanced and compliant technology enables operators to offer a leading sportsbook product, even within highly complex frameworks, so I’m excited to see what Kambi and Stake can achieve together in Brazil and other regulated markets.”

Brais Pena Sanchez, Easygo Chief Strategy Officer, added: “Launching in the newly regulated market of Brazil is a major milestone for us and we are excited to have partnered with Kambi to leverage their Sportsbook solution to support our global regulated market expansion. Our experience in the region, paired with Kambi’s cutting-edge technology, will allow us to elevate our offering and provide our customers with exciting experiences in Brazil and beyond.”

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