Latin America
SoftGamings to Participate at the GAT Expo in Cartagena

SoftGamings is set to participate at the GAT Expo in Cartagena, Columbia, in August.
This August, the company will participate in the well-known event in Latin America – Gaming and Technology (GAT) Expo in Cartagena de Indias, Columbia. The expo is set to take place for two days this month — August 18 and 19. SoftGamings’ presence at the convention only further strengthens the company’s foothold in Latin America.
GAT Expo is organised by 3A Producciones, acting as the key organiser of the FADJA fair in the last 21 years. 3A Producciones has come up with a new plan to refresh its brand portfolio by incorporating the latest technology and innovations from the world of iGaming. GAT Expo 2021 is set to be one of the most innovative conventions in LatAm, including everything from online platforms, cybersecurity, and software, to virtual games and online betting, including e-sports, affiliates, latest generation slots, games, and much more.
The company will act as a Premium sponsor at the event and take the stage as an exhibitor at the 2021 Expo. You shall visit the C5 stand to see what SoftGamings and its representatives have in store for you.
Reflecting on the latest news, Irina Sazonova, director of partnerships at SoftGamings, said: “Participating in such an event is an excellent opportunity for SoftGamings to pinpoint its presence in Latin America. SoftGamings is glad to act as the Premium sponsor at the GAT Expo, and we’re looking forward to showcasing our products and plans at the convention at the same time. We hope to see more of you there as this is the first official fair in more than a year.”
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SOFTSWISS Brings Engineering for Success to SiGMA Americas

SOFTSWISS, an international technology company providing software solutions for iGaming, announces its participation in SiGMA Americas – one of the largest and most influential industry events in the Western Hemisphere. The event will be held in São Paulo, Brazil, from 7 to 10 April.
Participation in the expo highlights SOFTSWISS’ expansion in the Latin American iGaming market. The company recently secured certification in both Brazil and Peru for the SOFTSWISS Game Aggregator and obtained Brazilian certification for its Jackpot Aggregator. The company has also strengthened its ties in the region through a partnership with rising motorsport talent Eduardo Barrichello for the 2025 FIA World Endurance Championship (WEC).
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will join the team working at the company’s Stand M85. He will also make a special appearance as a keynote speaker at the SiGMA Conference, sharing unique industry insights and perspectives from his legendary racing experience.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, comments: “Latin America is a continent of unlimited energy, passion, and creativity. The rapid growth of the iGaming industry reflects this perfectly. I’m eager to share my perspective at SiGMA Americas and excited to talk about how SOFTSWISS’ drive for technology and excellence will contribute to shaping the future of this market.”
SOFTSWISS heads to SiGMA Americas with its new ‘Engineered for Success’ campaign, inspired by Formula 1. The creative concept reveals the company as a technology partner that creates high-performing software solutions, where every detail is as precisely engineered as in an F1 car.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “We are excited to bring our ‘Engineered for Success’ campaign and our best software solutions to SiGMA Americas, a key gathering place for our industry leaders on this continent. Our team is looking forward to meeting partners and prospective clients and building a thriving business in Latin America together. We can’t wait to reveal more of our technologies and our vision for the future of this market.”
SOFTSWISS invites all attendees to book a meeting at Stand M85 to explore how its technology-driven solutions can help operators engineer successful iGaming projects.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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Betano Sponsored Supercopa Feminina Prepares for Exciting Final This Weekend in Brazil

This weekend promises great excitement for football fans with the culmination of the Supercopa Feminina Betano, as Brazil’s top women’s teams battle it out to be crowned champions.
Marking the start of the women’s football calendar in Brazil, the competition brings together the eight best teams in the country and is once again sponsored by Betano, Kaizen Gaming’s international premium brand and one of Brazil’s leading online sports betting and gaming platforms.
As the official sponsor of the competition, Betano holds its naming rights and enjoys brand exposure at the key properties of stadiums hosting the matches. This includes LED panel placements along the entire field, 3D carpets beside the goals, and various fan engagement activations, such as influencer-driven initiatives.
Guilherme Figueiredo, Country Manager for Brazil at Betano commented: “The renewal of the partnership for the fourth consecutive year aims to consolidate Betano’s presence in Brazilian football and expand the visibility of the women’s game, strengthening the sport nationwide as it continues to gain popularity season by season.”
Supercopa Feminina Betano 2025
The tournament organized by the Brazilian Football Confederation (known in Brazil by the acronym CBF) will have its final take place this Sunday, March 16. The match will see defending champions Corinthians take on São Paulo, having both successfully navigated Wednesday night’s semi-finals.
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SYNOT Group Appoints Andres Morano as Vice President of Sales for the Latin American Region

SYNOT Group has announced the appointment of Mr. Andres Morano to the newly created position of Vice President of Sales for the Latin American (LATAM) region. Mr. Morano brings extensive experience in the gaming industry and deep knowledge of the Latin American market, which he will now leverage to support the company’s business activities and expansion in this dynamic region.
In his new role, Mr. Morano will be responsible for developing the business strategy, strengthening SYNOT Group’s market position, and building strong customer relationships across the LATAM region. With his expertise in sales, business development, and client management, he will become a key part of the sales team.
“We are delighted to welcome Andres Morano to our team. His profound knowledge and understanding of the Latin American market are a significant asset for us. We believe that his role within SYNOT Group will further strengthen our position in the region, and his contribution will support our long-term strategy and commitment to delivering top-quality products and solutions to our partners,” Ivo Valenta, owner of SYNOT Group, said.
“I am excited to join SYNOT Group and work alongside such a great company and accomplished team. I look forward to leveraging my experience to enhance our sales efforts in LATAM and contribute to the company’s continued success in delivering awesome products and solutions,” Andres Morano said.
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