Salsa Studio expands localised LatAm content portfolio with Melcochita Bingo release

Salsa Technology has solidified its standout localised LatAm content portfolio with the release of its Melcochita Video Bingo title in Salsa Gator, Salsa’s aggregator platform. Melcochita Video Bingo, a game by Salsa Studio, is based on the much-loved Peruvian comedian who invites players into a virtual comedy club for feel-good entertainment and plenty of laughs.

Melcochita Bingo is a 90-ball Video Bingo game, which can be played with a maximum of four 5×3 tickets per game. There are as many as 10 different winning prize patterns, on top of the classic lines and Bingo prizes. Players have a chance to win an extra 10 balls per draw to help complete patterns. A jackpot prize is on offer for players taking up for the challenge of completing the Bingo pattern with only the initial draw.

In May, Betmotion entered the Peruvian market with the branded Melcochita game following a collaborative partnership with Salsa Studio. The results during that period have seen an impressive 316% increase in total rounds month-on-month and gaming sessions increase 36% month-on-month.

Salsa Technology’s COO, Alberto Alfieri said: “Salsa’s unrivalled experience in Latin America means we’re able to produce localised content that we know players love. Melcochita is an icon in Peru and we’re pleased to support our partners’ growth by adding the Video Bingo title to our aggregator platform. The engagement figures we’ve seen from Betmotion really show the impact of a localised strategy.”

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including EuropeanGaming.eu.

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