Latin America
Genius Sports deepens international access to LATAM sports with exclusive official data and streaming betting partnership with DIMAYOR

Genius Sports Limited the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has expanded upon its current relationship with DIMAYOR, the governing body of the premier competitions in Colombian soccer.
The new contract grants Genius Sports the exclusive rights to capture and distribute official DIMAYOR data and live video streams for regulated sports betting. This will include all Liga BetPlay, Torneo BetPlay, Copa BetPlay and Superliga BetPlay games.
Through the new agreement, Genius Sportsâ network of over 150 regulated sportsbook partners will gain unprecedented access to more official premium data and streaming content from across Latin America. DIMAYOR joins other recent partnership wins for Genius, including the National Football League, Argentine Football Association and Liga MX.
To maintain the transparency and fairness of Colombian soccer, Genius Sports will continue to provide its premium Bet Monitoring System. By analysing global betting activity on DIMAYORâs events, using predictive algorithms, Genius Sportsâ technology helps to automatically flag any potentially suspicious betting activity.
Fernando Jaramillo, President of DIMAYOR, said: âThe partnership between Genius and Colombian Professional Soccer is very important and a reflection of the growing global interest in our product. It is very rewarding that a multinational company with recognition in the fields of official data for betting and more is interested in our competitions and invites us to seek methods so that we continue to grow.
âThe clubs and DIMAYOR hope to repay Geniusâ trust and that this alliance will be renewed and expanded to the extent that we are all pleased with what we can obtain from each other.â
Mark Locke, CEO of Genius Sports, said: âColombia has been pivotal to the global success of Genius Sports since we first opened our LATAM headquarters in Medellin in 2016. Expanding our partnership with DIMAYOR, one of Colombiaâs premier sports organisations, is another major milestone that will help drive the leagueâs expansion and deliver even more premium content to our sportsbook partners around the world.â
Compliance Updates
ESA Gaming gains Brazilian Certification

Innovative games provider ESA Gaming has received Brazilian Certification as it continues to focus on new markets.
The certification will allow ESA Gaming to distribute both its games and Game Aggregator System (GAS), to players and operators throughout Brazil.
With a mix of non-traditional content such as football-themed mine games and crash style games, as well as established casino classics, ESAâs games have a proven cross-selling capacity, without cannibalisation, helping sportsbooks to prolong brand loyalty and add revenue.
ESA Gaming has enjoyed a positive 12 months of growth, signing numerous agreements in key territories, as well as expanding its portfolio with the addition of multiple slot titles and, most recently, its first Plinko game; Plinko Drops.
The supplier also holds certifications in Portugal, Italy, Greece, Colombia, South Africa as well as an MGA supplier licence, highlighting the providerâs intentions to grow its product range in regulated markets.
Thomas Smallwood, CCO at ESA Gaming, said:Â âReceiving our Brazilian certification is a hugely exciting moment for us in our step towards expansion in LatAm. The Brazilian market has a huge potential and we are eager to see how our titles are received.
âIt is the first important milestone of 2025 for us that we hope can act as a springboard for further growth.â
Latest News
GLOBE LINK⢠Xtension: NOVOMATIC unveils the next evolution in Linked Progressives at GAT Cartagena

Once again, GAT Cartagena will be the epicenter of the gaming industry in Latin America. NOVOMATIC is unveiling cutting-edge solutions designed to push the boundaries of entertainment in gaming venues. From April 28 to 30, the Hotel Las AmĂŠricas will host the industry’s key players. As a major sponsor, NOVOMATIC will present innovations that elevate player engagement, optimize operational performance, and drive profitability.
Leading the lineup is GLOBE LINKâ˘Â Xtension Volume 2, NOVOMATIC’s latest Linked Progressive series, engineered to intensify excitement with every spin. Making its grand debut is the RUBY PACKAGE, a premium combination of GLOBE LINK⢠Xtension Volume 2 and the BLACK EDITION II 1.49J cabinet. This powerful duo enhances gameplay with striking aesthetics and innovative features like Golden Spins, Expanding Reels, and the Xpress Feature, delivering instant immersion. The package includes five captivating titles designed to maximize engagement: Golden Chicagoâ˘Â XL, Savanna Heatâ˘, Sugar Blissâ˘, Thunder Reignâ˘, and Tiki Crushâ˘, each offering a unique narrative and gameplay that takes the thrill to the next level.
On top of that, NOVOMATIC introduces the OBSIDIAN PACKAGE, a high-impact gaming solution that pairs the IMPERA LINKâ˘Â Series 2 jackpot with the BLACK EDITION II 3.27 cabinet for operators looking for additional options. This setup is designed to deliver premium experience, featuring top- performing games and a progressive jackpot system that ensures engaging gameplay and optimized profitability for gaming venues.
Attendees will also get an exclusive preview of other proven Linked Progressives, such as SUPERIA GOLDEN LINK⢠Volume 2, available in the BLACK EDITION II 3.32, and NOVOLINEâ˘Â GOLDEN LINKâ˘Â Edition 2, featured in the MASTER SLâ˘Â 3.32 cabinet. In the multi-game segment, NOVOMATIC will showcase the acclaimed NOVOLINEâ˘Â Interactive Edition X4 and Impera Lineâ˘Â HD 9, integrated into the versatile PANTHER 2.27 cabinets, reaffirming the company’s innovation and premium entertainment leadership.
“NOVOMATIC’s Linked Progressive Jackpots have proven their success in Latin America’s most prestigious gaming venues, becoming a benchmark for performance among our customers. Now, we are expanding this successful category with GLOBE LINKâ˘Â Xtension Volume 2, featuring the BLACK EDITION II 1.49J cabinet in the exclusive RUBY PACKAGE. With this innovative offering, we are taking the player experience to new heights while providing operators with high-performance tools to maximize their results,” says Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.
These solutions are designed to help operators attract more players, optimize profitability, and deliver unparalleled gaming experiences. At GAT Cartagena 2025, industry professionals will have the opportunity to experience firsthand how these innovations can transform their business and elevate their entertainment offerings. See you at GAT Expo at booth #A25!
Latest News
SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America

SOFTSWISS, a global technology company and leader in iGaming software solutions, announces the extension of its strategic collaboration with legendary Formula One driver Rubens Barrichello, who will continue in his role as Non-Executive Director in Latin America.
This renewed agreement builds on a successful first year of collaboration, which has become a cornerstone of SOFTSWISSâ positioning across Latin America and beyond based on shared values of partnership and cultural connection.
Since April 2024, Barrichello has served as an authentic voice for SOFTSWISS at key industry and business events, both across Latin America and internationally. His role has gone far beyond traditional brand endorsement, encompassing leadership visibility, market engagement, and relationship-building with clients and communities.
Over the past year, Barrichello has played a pivotal role in reinforcing SOFTSWISSâ growth, hosting high-level partner engagements that combine cultural relevance with exclusive experiences. His voice was also central to the companyâs response to the devastating floods in Rio Grande do Sul. Through the Help Brazil initiative, Barrichello assisted in amplifying calls for support and raising awareness around the urgent need for action. What began as an emergency relief effort evolved into a commitment to clean water access â a deeply personal initiative for him and SOFTSWISS, grounded in empathy and solidarity with affected communities.
In addition, Barrichello participated as a speaker at the SOFTSWISS Excellence Talks series, where he shared his unique expertise with the companyâs global team.Â
âRubens brings an unmatched level of authenticity, integrity, and passion to everything he does,â says Ivan Montik, Founder of SOFTSWISS. âOver time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level â not only as a brand but as a long-term, responsible partner in the region.â
âIâm proud to continue this journey with SOFTSWISS,â says Rubens Barrichello. âOur first year together has shown how shared values can translate into meaningful impact â for business, regional markets and local communities. I look forward to helping take this partnership even further.â
As part of the renewed collaboration, Barrichello will continue supporting SOFTSWISS in strategic market growth, high-level representation, and cultural localization. His most recent appearance was a keynote speech during the opening day of SiGMA Americas 2025 in SĂŁo Paulo â one of the most important iGaming events in the region.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
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