Latin America
Pariplay games go live in Colombia with Codere
Malta studio continues LatAm expansion with major deal
Games from Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, have gone live in Colombia with leading operator Codere.
The Malta-based supplier has made its debut on the Codere games tab as part of a deal which will help it cement its position in the growing Spanish-speaking market.
The agreement is the latest in a string of deals that have been struck by Pariplay in the regulated market of Colombia and offers Codere access to Pariplay’s extensive portfolio of over 120 innovative, entertaining slots.
It also ties in with Aspire Global’s overall expansion strategy across Latin America. Pariplay’s sister company BtoBet, also a subsidiary of Aspire Global, is enjoying significant growth in Colombia having signed high-profile deals to supply its sports and player account management (PAM) platform Neuron 3 to Betfair and William Hill in the country.
Christine Lewis, Chief Commercial Officer at Pariplay, said: “We see LatAm as a market with great growth potential and our teaming up with Codere Colombia is very significant in increasing the audience for our games in the region.
“By going live with such a leading presence in the market, we are confident that the performance of our portfolio of games will continue to go from strength to strength.”
Sarit Adania, Casino Product Manager at Codere, added: “Pariplay’s slots will help to diversify our slots portfolio in Colombia and we know that these games are popular with players here.
“This is an alliance that we believe will bear fruit for both parties in a region that is seeing online gaming grow at a rapid pace.”
Madrid-listed Codere operates online in Colombia under its Codere Apuestas brand, under licence from national regulator Coljuegos.
As well as its own games, Pariplay aggregates thousands of others from some of the industry’s best-known studios on its FusionTM platform, which is also equipped with a range of conversion, retention and tool mechanics. The platform is now licensed in more than 16 regulated markets.
Latest News
Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
Latest News
BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
-
Latest News6 days ago
Full House Resorts Announces New Leadership for Rising Star Casino Resort
-
Financial reports4 days ago
Commercial Gaming Revenue Growth Continues in Q3 2024, Driving Industry’s 15th Consecutive Quarter of Growth
-
Latest News6 days ago
Arizona Department of Gaming Investigation into Illegal Gambling Leads to Record-Breaking Firearms Seizure
-
eSports7 days ago
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
-
Latest News4 days ago
BGaming pens Brazilian multi-brand agreement with Cometa Gaming
-
Compliance Updates7 days ago
Chris Christie bets on Texas to approve OSB in 2025
-
Latest News4 days ago
Black Oak Casino Resort Chooses QCI Chatalytics™ to Enhance Casino Operations with Integrated AI Solutions
-
Latest News7 days ago
Amusnet Expands Latin American Presence Through Strategic Partnership with bet365 in Peru