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Latin America

Pariplay games go live in Colombia with Codere

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Pariplay games go live in Colombia with Codere

 

Malta studio continues LatAm expansion with major deal

Games from Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, have gone live in Colombia with leading operator Codere.

The Malta-based supplier has made its debut on the Codere games tab as part of a deal which will help it cement its position in the growing Spanish-speaking market.

The agreement is the latest in a string of deals that have been struck by Pariplay in the regulated market of Colombia and offers Codere access to Pariplay’s extensive portfolio of over 120 innovative, entertaining slots.

It also ties in with Aspire Global’s overall expansion strategy across Latin America. Pariplay’s sister company BtoBet, also a subsidiary of Aspire Global, is enjoying significant growth in Colombia having signed high-profile deals to supply its sports and player account management (PAM) platform Neuron 3 to Betfair and William Hill in the country.

Christine Lewis, Chief Commercial Officer at Pariplay, said: “We see LatAm as a market with great growth potential and our teaming up with Codere Colombia is very significant in increasing the audience for our games in the region.

“By going live with such a leading presence in the market, we are confident that the performance of our portfolio of games will continue to go from strength to strength.”

Sarit Adania, Casino Product Manager at Codere, added: “Pariplay’s slots will help to diversify our slots portfolio in Colombia and we know that these games are popular with players here.

“This is an alliance that we believe will bear fruit for both parties in a region that is seeing online gaming grow at a rapid pace.”

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Madrid-listed Codere operates online in Colombia under its Codere Apuestas brand, under licence from national regulator Coljuegos.

As well as its own games, Pariplay aggregates thousands of others from some of the industry’s best-known studios on its FusionTM platform, which is also equipped with a range of conversion, retention and tool mechanics. The platform is now licensed in more than 16 regulated markets.

Compliance Updates

SYNOT Games Takes a Leap Forward with Certification Milestone in Argentina

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SYNOT Games announced that 140 of its top-tier games have been officially certified for the Argentinian market.

The certifications, issued by Gaming Labs International mark a significant step in SYNOT Games’ commitment to delivering high-quality, compliant, and entertaining products to the Latin American market.

In addition to the 140 games, the certifications include the renowned SYNOT Progressive Bonus and advanced Random Number Generator technology, providing operators and players with a superior and trustworthy gaming experience.

SYNOT Games is committed to certifying its entire game portfolio for the Argentinian district shortly. This will further solidify the company’s presence in the rapidly growing Latin American market and reaffirm its position as a trusted partner for local and global operators.

Martina Krajci, CCO at SYNOT Games, said: “We are delighted to achieve these certifications and bring our innovative products to Argentina. This is an important milestone in our global expansion strategy, and we look forward to offering our Argentinian partners and players access to our certified games, backed by industry-leading technology and robust compliance standards.”

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Latest News

Vibra Group Completes the Acquisition of TSA

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Vibra Group Completes the Acquisition of TSA

 

Vibra Group, the ‘go-to’ content and platform developer for the LatAm region, has acquired TSA, a Brazil-based technology company and one of its longest standing development partners.

The acquisition will further strengthen the award-winning company and accelerate its growth plans with 55 specialist platform development experts based in Northern Brazil.

TSA and Vibra Group have been long-term partners with TSA contributing significantly to Vibra’s technological growth. TSA, which operates under the ServiceNet brand name, also has existing contracts with several Brazilian lotteries including Loteria do Tocantins, Loteria do Maranhao, Loteria de Sergipe and Loteria da Paraíba.

The integration of TSA’s expert teams will immediately enhance Vibra’s platform development roadmap with additional resources dedicated to the Vibra Solutions business unit and will consolidate the Vibra Group’s structure across the LatAm region. The LatAm-based team is focused on game studios, Remote Gaming Server (RGS), and Electronic Gaming Machines (EGM). The Brazil-based team specialising in Player Account Management (PAM) and sportsbook solutions.

Vibra’s product strategy is to service every client need delivering a complete solution on three core areas: sportsbook and casino platform with multiple levels of customization and flexibility; content aggregation platform including proprietary titles and third party games from the main brands in the industry; and a state-of-the-art EGM platform allowing operators to distribute products and content through VLT / retail terminals. The group’s 3 business divisions: Vibra Gaming, Vibra Solutions and Vibra VLT / Retail.

Ramiro Atucha, CEO, Vibra Group, said:  “We’re delighted to close the acquisition of TSA and welcome the team to the Vibra family. TSA are one of our closest and most trusted partners with whom we’ve closely collaborated across several significant projects as well as ongoing development work, therefore joining forces makes perfect strategic sense.

“Our expansion and first M&A deal follows significant customer demand and growth across the LatAm region in the last 12 to 18 months so the timing is ideal. We’re very excited to have the TSA team join us as we continue our journey.”

Werter Luna, CEO, TSA, said: “We’re thrilled with the outcome of joining Ramiro and the Vibra team after having worked together for so long. The synergies were very clear and both companies know we are stronger together. The future is very bright and we’re ready to go on the ambitious plans we have to significantly grow our business.”

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Conferences

BETBY TO SHOWCASE INNOVATIVE SPORTSBOOK SOLUTION IN BRAZIL TOUR DE FORCE

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BETBY, the innovative sports betting supplier, has announced its participation in two of the most prominent industry events in Latin America: SBC Rio and SiGMA Americas. Both exhibitions are set to take place in Brazil, where BETBY will showcase its cutting-edge sportsbook solution and strengthen its presence in the region.

During both expos, which provide an exceptional opportunity to connect with local partners, global stakeholders, and prospective clients, BETBY will present its unique sportsbook technology and its extensive range of products. This includes the provider’s proprietary esports feed, BETBY Games, and its comprehensive suite of AI sportsbook tools, AI Labs. Among BETBY’s latest features is its industry-first AI-powered feed, enabling the creation of odds for entertainment markets. Further product launches are anticipated ahead of the events.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “SBC Rio and SiGMA Americas represent two significant opportunities for us to showcase our unique sportsbook solution and engage with industry leaders from across Latin America. Brazil is a key region for us, and with exciting developments in our roadmap, we are eager to connect with partners, discuss innovations, and explore new collaborations.”

He further added: “These events are the perfect platform for BETBY to demonstrate our commitment to delivering forward-thinking, high-performance products to the market, and we look forward to the energy and networking opportunities they will bring.”

At SBC Rio, hosted in Rio de Janeiro from February 25th to 27th, BETBY’s team will welcome delegates at Stand B730 whilst in SiGMA Americas, held in São Paulo from April 7th to 10th, visitors can find the supplier’s team of sportsbook experts at Stand G140.

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