Latin America
Total Performance Data strides ahead in LatAm market

Deal with ElTurf.com sees cutting edge horse racing technology deployed across the continent
The world’s largest source of live racing data, Total Performance Data (TPD), has struck an exciting deal with Latin America’s chief distributor of media information for horse racing, ElTurf.com.
The new agreement sees TPD mirror its successful North American rollout strategy with Equibase by teaming up with ElTurf as its partners in an effort to capture equine performances around the clock and across the globe. The first Chilean racetrack has signed up and the installation process is under way.
Racecourses, like all sporting venues, have faced great financial challenges during the pandemic, so the chance to offer live race graphics, timing, stride patterns and new betting opportunities in a cost effective package is likely to prove popular as sport returns to normal.
The latest deal in Latin America extends TPD’s global footprint and means it now operates in three continents following on from Europe and North America. The data specialists currently operate at 24 UK tracks, including Ascot, Doncaster and Chester, while also having a strong presence in North America, with Del Mar, Tampa Bay and Woodbine among the 16 racetracks to deploy its solutions.
Since its inception, TPD has tracked the runs of over 300,000 horses in over 30,000 races in the UK, USA and Canada and its highly accurate data has become essential for racecourses, owners and trainers, as well as in-play betting companies and professional gamblers around the world.
Will Duff Gordon, CEO of Total Performance Data, said: “We are delighted to be working with Gonzalo Reyes and the ElTurf team to set up as many tracks as possible in Latin America. Sport and betting are increasingly global and we look to offer the same information on a horse racing in Chester or Chile.”
Gonzalo Reyes, Director at ElTurf.com, said: “We are very pleased to start working with TPD in Latin America as it means advancing in the areas that we like the most, technology and data. It will provide great benefits to the Latin American fans who will have new information for their betting decisions and improved graphics on the streaming service.
“The technology will significantly raise the standard of information to boost the export of races to more demanding and significantly larger markets. All this will be deployed during our first installation to then expand to the other racetracks in the region, with the informational available on our ElTurf.com platform.”
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BGaming Partners with its LATAM Brand Ambassador Jon Vlogs to Support Charity Mission in Brazil

Rapidly expanding content provider secures deal with leading Brazilian influencer
Popular iGaming content provider BGaming is proud to announce a new collaboration with Brazilian influencer Jon Vlogs. Under the deal, Vlogs serves as the brand’s official LATAM ambassador starting in July.
To celebrate the partnership, BGaming has joined forces with Jon Vlogs to support his “BDJ na Amazônia” charity project, a mission focused on environmental and social impact in the heart of the Amazon. The goal of the project was to engage Gen Z and millennials with environmental issues by mixing entertainment with education.
During his journey, Jon Vlogs streamed his sessions featuring BGaming’s Aztec Clusters, highlighting how the game’s themes of ancient rituals, jungle exploration, and hidden treasures mirrored his real-life adventure.
Continuing the mission in Brazil, BGaming has also donated €5,000 to Instituto Onça-Pintada (IOP), the world’s first institution dedicated to jaguar conservation in Brazil. The organisation conducts vital scientific research to ensure the preservation of the jaguar across the country’s various biomes.
Kate Puteiko, CMO of BGaming, said: “Our partnership with Jon Vlogs goes far beyond traditional brand ambassador deals. It’s a testament to our commitment to social responsibility, the environment, and Brazil.
“The ‘BDJ na Amazônia’ project aligns perfectly with our values at BGaming, and we are proud to be able to make such a positive impact and to help preserve Brazil’s natural heritage.”
Jon Vlogs said: “I’m extremely excited to partner with BGaming. They are always striving to go beyond, also trying to make a positive impact in Brazil, and this collaboration is a perfect example. Being able to continue my passion for playing while on a mission to help the Amazon is a huge win for me, and I’m grateful to BGaming for giving me the opportunity to do so. This is just the beginning of what promises to be a really exciting and productive partnership.”
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Belatra unveils Lucila M. Barletta as new Head of Accounts LatAm

Belatra Games, the specialist online slots developer, has unveiled Lucila M. Barletta as its new Head of Accounts LatAm as the company accelerates its expansion across the region.
Lucila M. Barletta, Head of Accounts LatAm at Belatra, said: “Latin America is one of Belatra’s key growth engines for the long term. My goal is to help Latin America reach its full potential within the global gaming landscape. This region has incredible energy and growth opportunities, and I see my role as ensuring we’re not only present, but also adding real value and building long-term, meaningful partnerships.”
Latin America is a cornerstone of Belatra’s global growth strategy, with the company investing in regional talent, dedicated account management, and tailored game content designed specifically for local audiences.
Barletta brings valuable experience that combines her people-focused skills with business development, having worked on creating strategic alliances, integrating games into diverse markets, and gaining deep insight into the dynamics of a fast-moving industry.
Belatra will also be presenting its latest slot innovations at SBC Summit Lisbon (Stand B523) highlighting its mobile-first, immersive content built for global reach but with local flavour. Visitors will be treated to an unforgettable experience inspired by Blast the Bass, Belatra’s smash-hit slot that exploded onto the market with massive success. There will also be a themed bar built around the game’s legendary energy, giving guests a taste of the excitement through a special menu served by Belatra’s expert team.
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Spintec Strengthens its Partnership with Merkur in Colombia and Peru

At the Peru Gaming Show in June, strategic partners Merkur Gaming and Spintec entered a new chapter in their partnership in Latin America. The two companies signed a distribution agreement for Colombia and Peru, marking an important milestone in their collaboration. Their united presence at the show highlighted the strength of this alliance, which continues to deliver considerable advantages to their already winning cooperation across the region.
Spintec’s debut appearance this year was a highlight of Merkur Gaming stand at Jockey Plaza in Lima. The Slovenian specialist in Electronic Table Games (ETGs) featured an impressive range of products that combined innovation, reliability, and performance. Their Karma and Charisma product lines were the big showstoppers with their unbeatable combination of innovation and reliability. These products are gaining traction and popularity all over the world for a very good reason: they are fully engaging and attractive to look at, while also being extremely dependable.
And the quality of Spintec’s portfolio is already delivering measurable results in the region. The renowned research company Eilers & Krejcik recognized Spintec as the top-performing ETG supplier in South America in their April 2025 Latin America Game Performance Report. This achievement propels the partnership in Peru and Colombia even further. It not only underlines the seamless integration of Merkur’s powerful regional presence with Spintec’s technological leadership in ETGs but also serves as a testament to the importance of companies’ growing strategic alliance.
“ETGs are a valuable and strategic addition to Merkur’s already robust product portfolio,” said Dominik Raasch, Management Board Member, Merkur Games. “Our partnership with Spintec is built on a shared vision of delivering excellence, innovation, and value to our customers. The joint market presence we are creating in Latin America is only the beginning.”
Goran Sovilj, Global Sales Director at Spintec, echoed the sentiment: “Our collaboration with Merkur Gaming continues to deepen, and we’re proud of what we’ve achieved together. With their strong local teams, infrastructure, and sales support, we are perfectly positioned to take the leading role in the ETG market in Latin America, and beyond.”
As the companies continue to strengthen and widen their strategic alliances in the region, their commitment to joint innovation, market leadership and next-level gaming experiences grows even further. The optimism is based on past achievements, but also on a very positive outlook towards future growth.
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