Latin America
Total Performance Data strides ahead in LatAm market

Deal with ElTurf.com sees cutting edge horse racing technology deployed across the continent
The world’s largest source of live racing data, Total Performance Data (TPD), has struck an exciting deal with Latin America’s chief distributor of media information for horse racing, ElTurf.com.
The new agreement sees TPD mirror its successful North American rollout strategy with Equibase by teaming up with ElTurf as its partners in an effort to capture equine performances around the clock and across the globe. The first Chilean racetrack has signed up and the installation process is under way.
Racecourses, like all sporting venues, have faced great financial challenges during the pandemic, so the chance to offer live race graphics, timing, stride patterns and new betting opportunities in a cost effective package is likely to prove popular as sport returns to normal.
The latest deal in Latin America extends TPD’s global footprint and means it now operates in three continents following on from Europe and North America. The data specialists currently operate at 24 UK tracks, including Ascot, Doncaster and Chester, while also having a strong presence in North America, with Del Mar, Tampa Bay and Woodbine among the 16 racetracks to deploy its solutions.
Since its inception, TPD has tracked the runs of over 300,000 horses in over 30,000 races in the UK, USA and Canada and its highly accurate data has become essential for racecourses, owners and trainers, as well as in-play betting companies and professional gamblers around the world.
Will Duff Gordon, CEO of Total Performance Data, said: “We are delighted to be working with Gonzalo Reyes and the ElTurf team to set up as many tracks as possible in Latin America. Sport and betting are increasingly global and we look to offer the same information on a horse racing in Chester or Chile.”
Gonzalo Reyes, Director at ElTurf.com, said: “We are very pleased to start working with TPD in Latin America as it means advancing in the areas that we like the most, technology and data. It will provide great benefits to the Latin American fans who will have new information for their betting decisions and improved graphics on the streaming service.
“The technology will significantly raise the standard of information to boost the export of races to more demanding and significantly larger markets. All this will be deployed during our first installation to then expand to the other racetracks in the region, with the informational available on our ElTurf.com platform.”
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
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