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1/ST BET SIGNS EDDIE OLCZYK TO THREE-YEAR EXTENSION DEAL

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1/ST TECHNOLOGY & AMTOTE AGREE MILESTONE MULTI-YEAR WAGERING DEAL TERMS WITH BIRMINGHAM RACE COURSE & VICTORYLAND

 

1/ST BET SIGNS EDDIE OLCZYK TO THREE-YEAR EXTENSION DEAL

HOCKEY HALL OF FAMER EDDIE OLCZYK TO CONTINUE SERVING AS BRAND AMBASSADOR, PROVIDing HORSE RACING PICKS, INSIGHTS & ANALYSIS

1/ST TECHNOLOGY has announced a three-year extension deal between renowned broadcaster and handicapper Eddie Olczyk and 1/ST BET, the official app of Golden Gate Fields, Gulfstream Park, the Maryland Jockey Club at Laurel Park, Pimlico Race Course, Santa Anita Park, the Preakness Stakes, the Pegasus World Cup, and this weekend’s Florida Derby. Olczyk has personally bet with 1/ST TECHNOLOGY’s products since 1996, and has served as a brand ambassador since 2013. Through this partnership, Olczyk will help introduce 1/ST BET to new and experienced racing fans, and will provide picks, insights, and wagering strategies to 1/ST TECHNOLOGY’s customers in North America.

“Working with someone as knowledgeable and respected as Eddie is a true honor, and the quality insight and analysis he provides to our customers each week is unmatched,” said Zachary Leifer, chief marketing officer of 1/ST TECHNOLOGY. “We could not be more excited to be keeping Eddie in the 1/ST family, and we look forward to expanding upon our partnership to further differentiate 1/ST BET as the “Players’ ADW.”

With 1/ST BET, Olczyk’s picks and insights are available to bettors on a regular basis through emails. blog posts, wager guides, video interviews and more. 1/ST BET and Xpressbet are cornerstone products, along with BETMIX, in the suite of betting tools from 1/ST TECHNOLOGY – the world’s leading gambling platform and technology company. Other 1/ST TECHNOLOGY brands include AmTote, XB SELECT, XB NET and PariMAX.

“This deal represents the alignment between the vision of 1/ST, their continued investment and dedication to horse racing, and my passion for the sport. And as a bettor who has personally used and believed in these products for more than two decades, extending my partnership was a no-brainer,” said Olczyk. “I am proud to say that I am a part of the 1/ST BET team.”

Since 2015, Olczyk has served as lead handicapper for NBC’s coverage of major horse racing events like the Preakness Stakes, Kentucky Derby and Breeders’ Cup.  He was the winner of the 2018 Pegasus World Cup Betting Championship, a handicapping tournament with a $371,000 prize pool, and in 2009 famously hit a bet for $497,000 using his Xpressbet account, in which he correctly picked the winner of six straight races.

Beyond horse racing, Olczyk is a 16-year NHL veteran, a Stanley Cup winner, and was inducted into the U.S. Hockey Hall of Fame in 2013. He currently serves as the lead game analyst for the NHL on NBC.

As a 1/ST BET ambassador, Olczyk will be the face of promotions, sweepstakes and tournaments, including the “Big Bet” sweepstakes, which give the company’s customers the opportunity to make life-changing bets on marquee races like the Pegasus World Cup and the Preakness Stakes.

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Throughout the pandemic, 1/ST TECHNOLOGY has seen an uptick in sports bettors, and both novice and expert bettors rely on insights from handicappers like Olczyk, as well as the artificial intelligence platform within 1/ST BET, to make more informed wagers.

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

 

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂ­maco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.

As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.

Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”

Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”

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GLIÂź Names Sangeeta Reddy as Vice President, Innovation

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GLIÂź Names Sangeeta Reddy as Vice President, Innovation

 

To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI¼) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.

“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.

Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.

She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.

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Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

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Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

 

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.

This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.

In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.

“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”

Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.

Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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