Press Releases
PlayUSA.com: NCAA Tournament likely the first $1 billion event

The 2021 NCAA Men’s Basketball Tournament will almost certainly be the first sporting event in U.S. history to draw more than $1 billion in legal wagering and could approach $1.5 billion, according to projections from PlayUSA, the leading source for news, analysis, and research related to the market for regulated online gaming in the United States. But without data from last year following the cancellation of the 2020 NCAA Tournament, and a regulated sports betting landscape that has radically changed from 2019, predicting precisely just how much in wagering March Madness will generate is nearly impossible, PlayUSA cautions.
“The 2021 NCAA Tournament will be the most widely bet-on sporting event in U.S. history,” said Eric Ramsey, analyst for PlayUSA.com. “The popularity of the NCAA Tournament combined with such a high number of games typically makes March Madness the largest sports betting holiday each year in terms of handle, and there is no reason to suspect that won’t be the case this year. But the number of legal sports betting markets has more than tripled since 2019 and we are still in the midst of a pandemic that could slow retail sportsbooks. Those reasons alone make this year difficult to predict.”
The last time the NCAA Tournament was played in 2019, bettors in seven states could place a wager legally. Those seven states, which includes today’s three largest markets, New Jersey, Nevada, and Pennsylvania, as well as Delaware, Mississippi, Rhode Island, and West Virginia, managed to generate an estimated $440 million in bets, or about 40% of the nation’s overall handle in March, according to PlayUSA.
Now with 20 states and Washington D.C. offering some form of legal sports betting, the U.S. landscape has shifted dramatically. That includes most of the nation’s largest markets behind the Top 3, including Illinois, Indiana, Colorado, Tennessee, and Michigan. And Pennsylvania, now the nation’s third-largest market, launched online sports betting after the 2019 tournament.
Today, an adult population of about 86 million can now bet legally in their home states. In 2019, about 26 million adults enjoyed access to legal sportsbooks in their home states.
“The Super Bowl draws the most bets for a single game, but March Madness and its 60+ games should more than double what the Super Bowl draws,” said Dustin Gouker, lead analyst for PlayUSA.com. “But the dramatic expansion of legal markets, as well as the exponential growth within each market, means more people will have an opportunity to bet on the NCAA Tournament than ever before. And that will produce an eye-popping handle number that could reach $1.5 billion.”
2021 also brings multiple factors that will be unique to this year’s tournament. For one, pandemic-related restrictions are still in place in some legal jurisdictions, and most bettors may still be hesitant to make a bet indoors. That could have a significant effect on event-driven markets like Nevada, which relies on retail betting far more than in most of its largest rivals. New Jersey, for instance, accepts about 90% of its bets online, and PlayUSA projects that the Garden State could draw more than $300 million in NCAA Tournament bets this year, more than any other state.
In addition, for the first time in history every game of the NCAA Tournament will be played in a legal sports jurisdiction. With so many games being played locally, that jurisdiction, Indiana, has the potential to far outperform what would normally be expected of the nation’s fifth-largest U.S. sports betting market.
“With so many variables at play, this will be a fascinating NCAA Tournament to watch,” Ramsey said. “We know that the tournament will draw heavy action. But it won’t look like any NCAA Tournament that we have ever seen.”
For more information on NCAA Tournament betting, visit www.playusa.com/march-madness-betting/.
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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.
Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.
The report covers several key aspects, including:
✅ Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
✅ Market performance analysis, including land-based vs. online growth and mobile channel adoption;
✅ Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
✅ Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
✅ Digital readiness, including mobile usage, internet speeds, and device preferences;
✅ Competitive landscape, with a breakdown of leading operators and changes in market share.
🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.
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BetOnline Expands Sportsbook Betting Site Services and Product Offerings for California Users

BetOnline bonuses has announced an expansion of its betting services tailored for sportsbooks users in California, reflecting ongoing trends in digital wagering and increased demand for accessible online sports platforms. The company’s latest updates include enhanced mobile features, expanded betting markets, and streamlined payout processes designed to support both recreational and experienced bettors across the state.
The updated platform allows users in California to access a wide range of wagering options across major sports leagues, including the NFL, NBA, MLB, and NHL, as well as emerging sectors such as esports and international competitions.
Recent Platform Enhancements
– Expanded Payment Methods: BetOnline now supports a variety of withdrawal options, including cryptocurrency (Bitcoin, Ethereum), wire transfers, and e-checks. Crypto transactions are typically processed within 24–48 hours.
– Improved Live Betting Interface: Users can now place real-time wagers during games with an upgraded mobile experience and access to live odds across multiple sports.
– Bonus and Promotional Features: As part of its rollout, BetOnline continues to offer various promotions to eligible users, including deposit-based bonuses and reload incentives. California residents can review current welcome offers when setting up their accounts.
– Customer Support Upgrades: With 24/7 support via live chat, phone, and email, users can access assistance at any time regarding account services and transaction-related inquiries.
California sports fans can explore BetOnline’s current welcome offers and join thousands of users already engaging with their favorite teams through the platform’s enhanced betting experience.
Market Context
California remains one of the largest markets for sports entertainment and fan engagement. The state’s diverse sports landscape—from professional franchises to college athletics—makes it a key focus area for companies operating in the online betting and digital gaming space.
A spokesperson for BetOnline stated:
“As we continue to improve our services nationwide, California represents a significant user base. Our latest updates are focused on delivering a secure and user-friendly experience, consistent with emerging digital betting standards.”
With California’s rich sports culture spanning professional leagues to college athletics, BetOnline’s enhanced platform offers residents new ways to connect with the games they love. Interested users can discover current promotions and explore the expanded betting options available through the updated service.
For California Sports Fans
The platform’s expansion brings new opportunities for sports enthusiasts to engage with their favorite teams. Eligible users can explore current promotional offers and experience the enhanced betting features now available statewide.
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Yaamava’, Palms and AGS Celebrate First-Ever Dual Property World Premiere of Mariachi Fortunes Trio™ in Southern California and Las Vegas

AGS, a global gaming supplier, partnered with Yaamava’ Resort & Casino at San Manuel in Southern California and Palms Casino Resort in Las Vegas to debut its newest slot family, Mariachi Fortunes Trio™, in a first-of-its-kind, bi-state world premiere.
On July 22, each property hosted a launch celebration inspired by one of the game’s two energetic themes. Yaamava’ Resort & Casino showcased Fiesta de los Vivos™ (the festival of the living) in a vibrant daytime event, while Palms Casino Resort brought Fiesta de las Calacas™ (the festival of the skeletons) to life with a nighttime celebration. Both themes are now live at both properties, inviting guests to explore the dual worlds of the living and the departed through thrilling gameplay.
The premiere transformed both casino floors into lively Mexico-style plazas with themed slot banks, folklorico dancers, live mariachi bands, decorated street carts, and larger-than-life visuals that brought the game’s festive setting to life. Club Serrano members at both Yaamava’ Resort & Casino and Palms Casino Resort received themed giveaways and were among the first to experience Mariachi Fortunes Trio.
“This premiere is a true celebration of innovation and partnership,” said Mark DeDeaux, Senior Vice President and General Manager, Slots, AGS. “Mariachi Fortunes Trio builds on the success of Piñata Pays, one of AGS’ best-performing games of all time and takes it even further with a more immersive theme, richer features, and broader bonus combinations. The dual themes of the game made Yaamava’ and Palms the perfect partners to launch this experience. With both properties under San Manuel’s leadership and a shared focus on delivering bold, unforgettable player experiences, this two-state debut brings the full story of the game to life in a way only they could.”
“From California to Las Vegas, Club Serrano members are the very first to dive into the electrifying world of Mariachi Fortunes Trio™, the thrilling new slot franchise from our incredible partners at AGS,” said Peter Arceo, Chief Gaming Officer for the Yuhaaviatam of San Manuel Nation. “This groundbreaking dual-state world premiere is more than just a launch—it’s a fiesta of immersive gameplay, vibrant visuals, and nonstop excitement. Mariachi Fortunes Trio™ cranks up the energy on our gaming floors at Yaamava’ Resort & Casino and Palms Casino Resort, delivering unforgettable moments and heart-pounding fun our guests will love.”
Mariachi Fortunes Trio will be available exclusively at Yaamava’ and Palms for a limited time before expanding to casino floors across North America.
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