Press Releases
PlayIndiana.com: Sportsbooks get 2021 off on the right foot with nearly $350 million in January
Indiana sportsbooks opened 2021 with yet another impressive month, setting the state’s wagering record for the fifth consecutive month with nearly $350 million and posting a new high in revenue. January’s strong showing, which came as neighboring Michigan launched its sports betting market, is yet more evidence that Indiana is far from reaching its ceiling and capable of generating more than $3 billion in bets in 2021, according to analysts from PlayIndiana.
“This will be a particularly important year for Indiana’s sports betting industry,” said Jessica Welman, analyst for PlayIndiana.com. “Illinois and Michigan, which were two feeder markets in the early days of sports betting in Indiana, will continue to grow. And Ohio is moving toward regulating sports betting, too. So sportsbooks will increasingly have to rely on in-state bettors. That said, the market continues to prove more than capable of standing on its own.”
Indiana sportsbooks accepted $348.2 million in wagers in January, according to official reporting released Friday. That is up 103.9% from $171 million in January 2019 — highlighting the industry’s dramatic year-over-year growth — and topped the previous record of $313.1 million set in December.
January’s wagering resulted in a record $29.3 million in adjusted gross operator revenue, up from $12.2 million in January 2019 and up from $24.1 million in December. The month’s bets yielded $2.8 million in state taxes.
The brisk start to the year offers a glimpse of what could come in 2021. If the growth continues through the year, the state could top $3 billion in bets, more than $200 million in revenue, and $20 million in state taxes, according to PlayIndiana projections.
“Assuming we don’t have any interruptions in the sports schedule like in 2020, a new high is almost assured in 2021,” said Dustin Gouker, analyst for PlayIndiana.com. “The biggest question is how much higher? That depends in large part on how well the market responds to increasing competition from its neighbors.”
Historically across legal jurisdictions, including Indiana last year, January tends to be relatively flat with December. But a late start to the NBA season meant that January offered the first full month of games and college basketball settled into a more robust conference schedule after a relatively sparse nonconference schedule as basketball, and bettors responded with $133.2 million in wagers, accounting for 38% of the state’s handle. Plus, January got a boost from an expanded NFL playoffs with two additional games over Wild Card weekend, including one with the Indianapolis Colts, which helped football draw $77.6 million in bets.
“Aside from the NFL’s expanded playoff, January was perhaps the most normal sports schedule since February 2020, offering our best gauge yet of where Indiana is as a market,” Welman said. “Even with increased competition from Michigan, which launched in late January, Indiana’s sportsbooks continue to perform well. Indiana’s significant interest in basketball differentiates the market from many in the U.S., and offers a positive sign for a market that is increasingly local.”
Online betting generated 85.1% of January’s handle, or $296.5 million, which was up from 84% in December. DraftKings/Ameristar Casino accounted for 35.2% of the state’s January handle with $122.6 million in bets, up from $112.7 million in December. Those bets produced $9.4 million in gross receipts, up from $5.1 million in December. FanDuel/Blue Chip Casino was second with $89.2 million in bets, up from $78.2 million, which produced $8.2 million in gross receipts.
Meanwhile, BetMGM/Belterra continues to make gains, accounting for 15.1% of the state’s handle with $52.4 million, up from $41 million in December. That yielded a $3.7 million win, up from $2.9 million.
The leaders were followed by:
- PointsBet/Hollywood Lawrenceburg ($13.5 million handle, up from $11.4 million; $1.4 million win, up from $1.2 million)
- BetRivers/French Lick Resort ($9 million handle, down from $10.6 million; 8$28,347 win, up from $803,868)
- William Hill/Tropicana Evansville ($5.1 million handle, up from $4.2 million; $543,439 win, down from $632,634)
- TheScore/Ameristar ($2.2 million handle, down from $2.8 million; $134,301 win, up from $85,721)
- Unibet/Horseshoe Hammond ($1.6 million handle, up from $1.4 million; $98,717 win, down from $108,609)
- Caesars/Horseshoe Hammond ($677,532 handle, up from $675,183; $34,008 win, up from $27,569)
- BetAmerica/Rising Star Casino ($171,253 handle, down from $209,608; $11,476 win, down from $14,505)
Meanwhile, retail sportsbooks produced $51.7 million in January wagers, up from $47.4 million in January 2020. Hollywood Lawrenceburg, nearest Cincinnati, led the retail market with a $13.4 million handle. Ameristar Casino was second with $9.6 million, followed by Horseshoe Hammond with $7.4 million.
“A year after launching, BetMGM has quietly become a major player in the state,” Gouker said. “DraftKings and FanDuel continue to be the dominant forces, but having more operators challenge the top is ultimately good for consumers.”
For more revenueinformation on Indiana sportsbooks, visit PlayIndiana.com/revenue.
Latest News
RG24seven collaborates with industry experts to expand landmark Sports Betting training for gaming employees
RG24seven Virtual Training, the industry-leading, free video-based virtual training system for casino and gaming employees and a BMM Innovation Group (BIG) company, is pleased to expand training offerings to include new sports betting courses. The new courses highlight the fundamentals of sports betting, the legal landscape, ethics and marketing, and responsible gaming practices.
Wendy Anderson, CEO of RG24seven Virtual Training, said, “We all play a part in upholding the reputation and credibility of our industry. We brought together top experts in the industry to create these courses and ensure that gaming employees are fully informed about all aspects of working in and around sports betting.”
Victoria Reed, CEO of Better Change and Strategic Advisor for RG24seven, added, “We also want to provide gaming employees with as much information as possible about the variables that influence the sports betting industry, such as the laws, its reputation, and why it’s important that we remain as ethical as possible. We hope learners will gain a strong working knowledge of sports betting, as well as understand the significance of the regulations, integrity in sports, and responsible gaming.”
Anderson concluded, “Sports betting is meant to be fun, and it’s even more so when you fully understand not only the terminology but also how you can protect both yourself and your customers from gambling harm. We welcome gaming company executives, managers, and other representatives to request organization-wide access to our new training.”
Global iGaming powerhouse SkillOnNet has announced the expansion of its strategic partnership with award-winning game developer PG Soft bringing the studio’s acclaimed content to the regulated Brazilian market.
The move comes just months after SkillOnNet went live in Brazil with its licensed brands PlayUZU.br and BacanaPlay.br, as one of the first operators to gain approval from the brand-new licensing regime.
The integration of PG Soft’s engaging portfolio, including the wildly popular Fortune Tiger, will bolster SkillOnNet’s offering in one of the most exciting emerging markets in the world.
Fortune Tiger, known locally as Jogo do Tigrinho, has become a cultural phenomenon in Brazil. Its rapid rise has been fueled by viral marketing on platforms like TikTok and YouTube, where influencers showcase big wins and gameplay tips.
PG Soft’s content is already live in over 100 countries and supports 23 languages and 100 currencies. Known for rich visuals and innovative mechanics, the studio has earned global recognition for its ability to connect with players across diverse markets.
SkillOnNet operates more than 40 brands in regulated markets globally and boasts a platform of over 7,000 titles from the industry’s top providers. PG Soft’s integration further diversifies SkillOnNet’s content portfolio, solidifying its position as a key player in Brazil’s rapidly growing iGaming landscape.
Jani Kontturi, Head of Games at SkillOnNet said: “Brazil is a market full of potential, and we’re investing heavily to ensure we become a top-tier operator here. PG Soft’s content, especially Fortune Tiger, has already made a big impact in the region. This collaboration strengthens our commitment to localising our offering and bringing world-class entertainment to the market.”
PG Soft commented: “We’re delighted to extend our partnership with SkillOnNet into Brazil, a market where our games – especially Fortune Tiger – have really resonated with players. SkillOnNet is a leading name in regulated markets, and their ambitious plans for Brazil match our own. We’re confident that this collaboration will set a new benchmark for quality and engagement in the region.”
Conferences
EGT Digital at SBC Summit Americas 2025: High-tech gaming solutions for brilliant performance
EGT Digital is ready for its first memorable participation in SBC Summit Americas. The company has prepared a fascinating range of innovative online gaming products, which will be available at booth C290.
EGT Digital will demonstrate its impressive portfolio of in-house developed slot games, including over 140 popular titles, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.
Visitors will also be able to learn more about the 4-level multi-denomination Gods & Kings Link, the latest member of the company’s jackpot family. Its first 2 games – Glorious Alexander and Ape of Luck, will provide players with numerous opportunities for winning and entertainment.
The newest addition to Clover Chance – the 5×6 Fruity Shots game, will also attract players’ attention. With a vibrant cocktail theme, it will offer functionalities such as the Toppling Reels feature, adding extra excitement by filling empty positions with new symbols, thus creating even more chances to win.
The company’s iGaming platform X-Nave will also be on display to provide operators with everything they need to build and grow their online business. It will demonstrate its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Standing out with great versatility, each of them is able to function as part of the turnkey solution or independently, as they allow seamless integration with third-party developments.
The Sport Product will introduce its rich sports and esports content across a number of markets around the world. EGT Digital’s Gaming Aggregator will reveal a vast range of over 13,000 titles from more than 130 popular providers, as well as a lot of functionalities for content personalization. X-Nave’s CRM Engine with its ever-evolving player management tools and bonus features, as well as the Payment Gateway, covering a wide variety of payment methods, will further expand operators’ capabilities to create customized and more engaging offerings for their customers.
“SBC Summit Americas is a well-established event, bringing together key players from across the LATAM region,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “I am confident that our participation will provide us with numerous options to start new high-potential collaborations and strengthen our existing partnerships. We are also happy to be among the finalists in the SBC Awards Americas 2025 this year.”
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