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Second-Annual DraftKings Pink ‘Em Initiative Raises $113,000 During Breast Cancer Awareness Month

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Second-Annual DraftKings Pink ‘Em Initiative Raises $113,000 During Breast Cancer Awareness Month

 

All Profits From Over 385,000 Participants to be Donated to the Larry Fitzgerald Foundation in Support of Breast Cancer Research

The second-annual DraftKings Pink ‘Em initiative, a monthlong philanthropic effort that features four charity contests on each NFL Sunday in October, has raised $113,000 to help fund breast cancer research in collaboration with the Larry Fitzgerald Foundation.

More than 385,000 DraftKings customers participated throughout Breast Cancer Awareness Month this season, and combined with last year, the Pink ‘Em program has raised more than $231,000 to date from over one million total participants.

“In a year that has been filled with challenges, especially regarding public health, we want to continue driving awareness and helping combat breast cancer as a disease that annually afflicts hundreds of thousands of people and predominantly women,” said Matt Kalish, co-founder and president of DraftKings North America. “Our customers make everything we do possible, and we thank everyone who participated in Pink ‘Em this season along with Larry Fitzgerald for his advocacy and the involvement of his foundation.”

After the inaugural launch of Pink ‘Em last year, DraftKings’ total charitable contributions past the $1-million mark in tandem with its flagship Tech For Heroes initiative. Between the $113,000 in breast cancer research donations this NFL season, the $340,000 given to racial and social justice organizations during the most recent NBA and WNBA seasons, the $500,000 pledged to the United Way for COVID-19 relief and more, 2020 has seen some of DraftKings’ most substantial corporate social responsibility efforts yet.

“On behalf of the Larry Fitzgerald Foundation, my sincere gratitude goes out to all the DraftKings customers who supported us in the ongoing fight against breast cancer,” said Larry Fitzgerald, All-Pro NFL wide receiver for the Arizona Cardinals. “Breast Cancer Awareness Month is a meaningful time for me personally, and the opportunity to help make a positive impact alongside DraftKings is truly special.”

The charitable focus for DraftKings will now transition from October’s Pink ‘Em toward Tech for Heroes where DraftKings is planning special Veteran’s Day charity contests the whole month of November. To keep up with all the latest on DraftKings, please visit www.draftkings.com/about or download the mobile apps on both iOS and Android.

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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

 

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future

Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.

Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.

The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.

Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”

Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”

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Chicago City Council Members Pushing to Legalize Video Gambling

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Chicago City Council members are reviving plans to legalize video gambling in the city, introducing two ordinances that could bring hundreds of terminals to O’Hare and Midway airports and allow machines citywide for the first time.

One ordinance, introduced by Alderman Gilbert Villegas (36th), targets the city’s airports, where he sees both political feasibility and high revenue potential.

“The General Assembly has provided this opportunity through the casino bill. Yet, we’re not taking advantage of capturing dollars from one of the busiest airports in the country,” Villegas said.

“People are there, in some cases, one or two hours before. If their flight is delayed or they’re making a connection and there is a delay, there’s an opportunity to capture an audience that may not even be going to the city.”

Villegas’ proposal includes a $10,000 license fee per location, plus $500 per terminal. A separate terminal license would cost $1000, with an additional $500 per unit. If 400 machines each generated $800 daily, Villegas estimates annual revenue could reach $116.8 million, with the city taking a share through licensing and taxes.

Alderman Anthony Beale (9th) is pushing for a broader citywide expansion. His ordinance would legalize video gambling throughout Chicago, including in neighborhood bars and restaurants.

“We need to do it citywide and at the airports. We need the revenue and this administration has not shown a willingness to find new revenue that’s not gonna hit the taxpayers in every household,” Beale said.

Beale’s ordinance proposes a $500 license fee per location and a $1000-per-terminal charge for both the site and the machine itself. He has criticized the administration for dismissing the potential benefits, arguing that the current tax formula could be renegotiated with state lawmakers.

“That’s because they haven’t shown the willingness to go down to Springfield and change the formula. I’m hoping that submitting these ordinances will finally convince them to send a team down there,” he said.

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EveryMatrix Expands US Presence with Boyd Interactive Go Live

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Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.

Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.

SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.

Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”

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