Golden Matrix Group, Inc. (Nasdaq: GMGI) is pleased to announce that its subsidiary Meridianbet has received formal notice from Brazil’s Ministry of Finance, through its Secretariat of Prizes and Betting (SPA) division, that it may proceed with the licensing process to operate in the country. This critical milestone affirms Meridianbet’s compliance with Brazil’s regulatory requirements and marks a significant step toward entering one of the world’s most promising gaming markets.

The notice enables the company to move forward with paying the licensing fee and submitting additional documentation, including proof of certification.

Meridianbet has already allocated the necessary funds to finalize the licensing payment and will now move forward with fulfilling all conditions to ensure its place on the list of licensed operators authorized to serve Brazilian customers beginning January 1, 2025.

“We are thrilled to be moving forward with an operating license in Brazil and are committed to swiftly meeting the final requirements set forth by the government,” said Brian Goodman, CEO of Golden Matrix Group. “The Brazilian market represents an extraordinary growth opportunity and a key milestone in our global expansion strategy. We are confident that entering the Brazilian market will lead to2025 being a transformational year for the company as we establish a strong presence in one of three most dynamic global growth markets. This milestone reinforces our strategy of entering regions with high growth potential while continuing to deliver gaming experiences that set new quality standards for the industry.”

Golden Matrix is committed to maintaining the highest standards of compliance and innovation, and intends to strengthen its presence in Brazil over the near and long term while continuing to deliver value to its stakeholders.

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As Brazil’s new regulatory framework for iGaming takes shape, Atlaslive has strategically positioned itself as a leader in compliance, ready to support operators navigating these comprehensive standards. Brazil’s legislation mandates strict adherence to player registration protocols, Know Your Customer (KYC) standards and responsible gambling practices — all essential for protecting consumers and ensuring industry transparency​

Achieving Compliance: Certifications That Cement Atlaslive’s Leadership

To meet Brazil’s rigorous technical standards, Atlaslive has secured all necessary certifications, including a GLI Certification against Brazilian regulation. These certifications underscore the platform’s unwavering commitment to fair play, security, and operational integrity.

In addition, Atlaslive has achieved ISO/IEC 27001:2022 certification, a globally recognized standard that establishes stringent requirements for information security management systems (ISMS). This certification highlights Atlaslive’s ability to effectively manage risks related to data security while ensuring the highest levels of protection for user and partner information. This achievement reinforces that Atlaslive’s internal IT systems meet the strictest global standards, giving operators and players alike unparalleled confidence in the platform’s reliability.

Together, these certifications exemplify Atlaslive’s dedication to combining technical excellence, robust security, and operational integrity. They solidify the platform’s standing in the Brazilian market and affirm its readiness to exceed expectations in any regulatory environment.

Unmatched KYC Standards at Atlaslive

At Atlaslive, Know Your Customer (KYC) practices are not just about compliance — they are the cornerstone of building trust and ensuring seamless user experiences. With the increasing demand for secure, efficient onboarding in Brazil’s highly regulated market, Atlaslive has developed a KYC framework that combines innovation, speed, and reliability.

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A key example of this is Atlaslive’s strategic partnership with Legitimuz, Brazil’s leading provider of identity verification and facial recognition technology, and CAF, a global provider of identity verification solutions. By integrating Legitimuz’s state-of-the-art tools, Atlaslive has enhanced its KYC processes, enabling clients to complete player registration up to 30% faster. Leveraging features such as 3D facial recognition, automated document verification, and real-time biometric analysis, Atlaslive Platform ensures players are verified within 30 seconds, dramatically reducing friction without compromising security.

Atlaslive leverages CAF’s Bet ID technology to address critical issues of fraud prevention, user verification, and compliance with regulatory frameworks. CAF’s solution integrates a powerful combination of technologies for identity verification, including robust document validation and AI-powered facial recognition. Bet ID not only facilitates identity verification but also offers continuous monitoring of user behavior, enabling the detection of suspicious activities such as account takeovers. Other key features include digital identity, data protection, and money laundering prevention.

Beyond speed, Atlaslive’s KYC solution is designed to address critical compliance challenges. Robust automated workflows reduce the risk of human error while flagging high-risk users for further review, adding an essential layer of fraud prevention.

Additionally, Atlaslive’s KYC practices are tailored for scalability. Whether an operator manages hundreds or millions of users, the platform seamlessly adapts to handle fluctuating demand, ensuring consistent performance during high-traffic periods. By integrating advanced analytics, Atlaslive also empowers operators with actionable insights into user behaviors and patterns, enhancing their ability to identify and mitigate risks proactively.

With its unwavering commitment to secure, efficient, and compliant KYC practices, Atlaslive not only simplifies onboarding for operators but also builds a foundation of trust for players. By combining the latest technological innovations with a user-centric approach, Atlaslive sets the standard for KYC excellence in the Brazilian iGaming market and beyond.

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Ensuring Compliance and Promoting Responsible Gaming

In the evolving Brazilian iGaming market, responsible gaming isn’t just a regulatory requirement — it’s a moral imperative. Atlaslive’s platform is built with cutting-edge features designed to safeguard players while enabling operators to remain compliant with Brazil’s local guidelines and broader global standards.

Atlaslive’s commitment to responsible gaming goes beyond the basics. By leveraging predictive analytics and machine learning, our platform actively monitors player behaviors, detecting patterns that may indicate risky or compulsive gambling. Operators can set customizable limits for players based on their betting history, flag unusual activity, and apply tailored interventions to mitigate harm.

For example, if a player exhibits strong betting patterns indicative of problem gambling, operators can use our platform’s tools to set personalized deposit or bet limits or restrict access entirely. Combined with real-time analytics and over 200 behavioral triggers, Atlaslive offers unmatched precision in identifying at-risk users.

The Responsible Gaming section of the Atlaslive platform provides players with the tools they need to maintain control of their gaming habits. Key features include:

• Self-Exclusion Options: Players can opt out for durations ranging from 1 day to permanently, ensuring they can take a break when needed.
• Spend and Time Limits: Customizable spend limits for sportsbooks or casinos help players manage their finances effectively.
• Reality Check Notifications: Regular reminders, configurable from 1 minute to 2 hours, keep players aware of their gaming activity.

These tools not only help players make informed decisions but also align operators with global best practices, reducing the risk of regulatory breaches.

Responsible gaming and risk management go hand in hand. Atlaslive uses real-time fraud detection powered by advanced data analytics and machine learning to monitor betting patterns, detect suspicious activity, and prevent fraudulent behavior such as account takeovers, arbitrage betting, and money laundering. Operators are equipped with customizable tools, such as player-specific limits or maximum win thresholds, to further mitigate risks.

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By integrating risk management and responsible gaming practices, Atlaslive ensures a secure and enjoyable environment for players while enabling operators to maintain compliance, avoid hefty fines, and protect their reputations.

Atlaslive: a Trusted Partner for Operators Entering the Brazilian Market

With the regulatory landscape rapidly evolving in Brazil, Atlaslive is uniquely positioned to support iGaming operators through its certified iGaming Platform and KYC innovations. By integrating compliance-driven technology, Atlaslive provides operators with reliable tools to meet the high standards expected in Brazil’s regulated environment.

Atlaslive recognizes that the iGaming landscape is constantly evolving, with new challenges and opportunities emerging every day. To stay ahead, our platform undergoes regular updates, incorporating the latest industry security protocols and insights. This adaptability ensures operators remain compliant with the strictest regulations while continuing to provide a safe, responsible gaming experience for all players.

With these features, Atlaslive combines the power of technology, adaptability, and a player-centric approach to set the standard for responsible gaming in the Brazilian market and beyond.

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About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

Expanding Mr. Gamble’s footprint into Pennsylvania and West Virginia is a significant milestone for us. This is not just about entering new markets – it is about strengthening our position in the dynamic US iGaming sector.

By securing licences in these crucial states, we are readily available to deliver tailor-made experiences that align with the preferences of locals within these US states, thus enhancing our competitive advantage.

As the Chief Marketing Officer, I have played a key role in his expansion. My deep understanding of market trends and expertise in affiliate marketing has been vital in navigating these new territories. My focus has been on ensuring that our entry into these US states is not only successful but sustainable in the long term.

As we venture into these new states and new markets, I am more than confident that Mr. Gamble is going to be a loyal companion and guide for many players looking to take that first step towards casino gambling.

The Strategic Vision Behind Mr. Gamble’s US Expansion

Expanding into Pennsylvania, and West Virginia is a strategic move that aligns perfectly with Mr. Gamble’s growth plans. These states have been specifically chosen for their thriving and expanding markets, clear regulatory frameworks, and strong player engagements.

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West Virginia has shown a growing interest in online gambling, making it a tempting choice for expansion.

Our success in New Jersey was a prime factor in this decision. The positive feedback and solid performance of our site have validated our approach and showcased the potential for growth in other states. This experience has given us a good confidence boost as we venture into these new markets. We are confident that our offerings as well as adherence to regulatory standards will resonate with our readers.

For Mr. Gamble, entering West Virginia is a natural progression. These new states provide markets with strong regulations that give priority to player safety. Given our achievement in New Jersey, I am optimistic that our site will connect with players in these states just as effectively.

Positive Response from Our Readers

The feedback we have received since expanding into the US has been exceptionally gratifying. Both our operator partners and readers have shown great enthusiasm for what Mr. Gamble has to offer. Our dedication to transparent high-quality content and user-centric experience has clearly struck a chord with the US audience.

From my point, the feedback has been overwhelmingly positive. Readers have praised our honest reviews and transparent information, highlighting their satisfaction with the reliability of our content. The feedback mirrors our commitment to building trust and delivering good value to our readers.

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Our casino operator partners have also expressed their appreciation for our marketing approach. They have noted that our effective marketing strategies and transparent methods have contributed significantly to their positive experiences.

One partner remarked, ‘Mr. Gamble’s clear, straightforward approach and dedication to high-quality content and exclusive bonus offers have made our collaboration both smooth and rewarding.’

What Players in Pennsylvania and West Virginia Can Expect

Players in Pennsylvania and West Virginia are in for a treat with Mr. Gamble’s arrival. Players can enjoy reading comprehensive reviews of licensed and regulated casino sites, get their hands on exclusive casino bonuses and enjoy a wide range of games by the world’s leading game developers. Whether you are accessing our site from your laptop or mobile device, we have optimised the experience so you can navigate the site without any issues.

We are also rolling out state-specific casino bonuses. Expect generous welcome casino bonus offers, free spins, no deposit bonuses and match deposit offers designed to boost your bankroll. We regularly update our page so you always have access to the latest casino promotions.

Mr. Gamble’s website features a user-friendly design with handy filtering options, making it easy to find exactly what you are looking for. The site has been created with different player needs in mind, ensuring a smooth and enjoyable experience as you explore the best casinos and bonuses available in your state.

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Promoting Responsible Gambling: Play Smart with Mr. Gamble

At Mr. Gamble, our dedication to responsible gambling is unwavering. We strive to ensure that our readers enjoy a secure and enjoyable experience by featuring only licensed casinos that follow regulatory standards religiously.

Responsible gambling is a fundamental principle for us as we enter the US market. We are committed to equipping readers with the necessary tools and resources they may require to gamble responsibly. Every casino we promote meets the highest standards for fairness, security and player protection.

Our team’s effort has been key to our successful expansion into these new states. From content to development and marketing, every department has worked tirelessly to achieve our goals. Their hard work is the driving force behind our progress and I am incredibly proud of this monumental achievement.

The potential in the US market is enormous and the positive feedback we have received is only the tip of the iceberg. As we continue to grow, I am excited about what the future holds and that the presence of our site in these states will only strengthen, setting the stage for further expansion in the years to come.

Mr. Gamble: Gamblers’ One Stop Shop

Mr. Gamble stands at the very front of iGaming affiliating, offering in-depth and frank casino reviews as well as expert insights for gamblers. With a strong presence across multiple regulated markets, we are dedicated to delivering reliable information while promoting responsible gambling practices.

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Since launching, Mr. Gamble has gained recognition and scooped up awards for its commitment to transparency and fairness. We pride ourselves on providing unbiased reviews of online casinos, slot and casino games and clear terms for casino bonuses and promotions.

Our main goal and mission is to equip players with all the necessary information to help them make informed choices, thus ensuring a safe and enjoyable gaming experience.