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INTRALOT and Simplebet Strike Real Money Betting Micro-Markets Deal

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INTRALOT and Simplebet Strike Real Money Betting Micro-Markets Deal

 

Partnership features in-play, real money “micro-market” betting opportunities powered by Simplebet’s machine learning and automation engine, to imminently launch with INTRALOT in the U.S. with global expansion to follow.

INTRALOT, a premier global sports betting and lottery supplier, announces that it will be partnering with Simplebet, an innovator in global sports betting technology, to launch new in-play, real money betting micro-market betting opportunities for NFL, MLB, and NBA. Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity, known as Micro-Markets, will offer millions of new and engaging betting opportunities across INTRALOT Orion, the next-generation Sports Betting platform.

Simplebet’s proprietary Micro-Markets pricing engine powers in real-time both the market mechanics of a betting market (i.e. creation, suspension, repricing, and resulting) and odds for each selection. INTRALOT and Simplebet will begin rolling out the products this NFL season and potentially later this MLB postseason, with plans to launch for the next NBA season.

“The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company. We do that organically and through partnerships with innovative companies,” said INTRALOT Group CEO, Dr. Chris Dimitriadis. “We are looking forward to working with Simplebet and diversifying our portfolio further.”

“As we continue to partner with leading operators and suppliers across the sports betting industry, INTRALOT is a natural fit for us to not only showcase our product and proprietary technology this NFL season, but to also provide a best in class experience for fans, both in the U.S. and globally,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “As first to market with a truly scalable enterprise solution for Micro-Markets, we’re looking forward to our launch with INTRALOT and providing fans with new ways to bet on and engage with sports.”

“The U.S. sports betting industry continues to grow and evolve at a rapid pace and we are thrilled to partner with Simplebet as we become a first mover in offering U.S. sports fans Micro-Markets,” said Nick Papadoglou, Chief Commercial Officer and Head of Sports Betting in the U.S. for INTRALOT. “Simplebet’s Micro-Market pricing engine provides fans literally millions of additional betting opportunities tied to the moments that drive the consumption of U.S. sports, and we are excited to partner with Simplebet on bringing a new level of product innovation to the marketplace.”

INTRALOT already has sports betting contracts in Washington, D.C., Montana, and New Hampshire. Globally, INTRALOT operates in 42 regulated jurisdictions with an average of $21.5 billion in annual wagering, and will work with Simplebet to launch Micro-Markets globally after the initial launch in the U.S.

Simplebet’s mission is to power the future of fan engagement by creating betting opportunities for every moment of every sporting event. Simplebet enables sportsbook operators and technology platforms to offer new betting markets in an effort to attract new customers, reduce customer acquisition costs, and increase the overall lifetime value of customers.

 

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About INTRALOT
INTRALOT, a publicly listed company established in 1992, is a leading gaming solutions supplier and operator active in 42 regulated jurisdictions worldwide. With a global workforce of approximately 3,800 employees in 2019, INTRALOT is committed to redefine innovation and quality of services in the lottery and gaming sector, while supporting operators in raising funds for good causes. Uniquely positioned to deliver state-of-the-art technology across geographies, the company has developed an advanced ecosystem that serves all verticals enabling the digital transformation of gaming operators and offering players an unparalleled gaming experience. INTRALOT has been awarded the prestigious Responsible Gaming Framework certification by the World Lottery Association and is certified under the WLA Security Control Standard. Visit us at www.intralot.com.

About Simplebet
Co-founded in 2018 by Chris Bevilacqua, Joey Levy, and Scott Marshall, Simplebet is a B2B product development company using machine learning and automation to enable every moment (Micro-Markets) of every sporting event to become a betting opportunity. Simplebet is reimagining the sports betting user experience – enabling sports fans to interact with products that are simple, intuitive, and entertaining. For more information please visit the website at www.simplebet.io, and follow on LinkedIn and Twitter. Media Contact: [email protected]

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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

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Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.

BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.

Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.

Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.

We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.

Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.

The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.

BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.

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Gambling in the USA

California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

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Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.

Problem Gambling & Public Health Takes the Stage

The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.

Tribal Revenue Distribution Approved

The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.

Cardroom Licensing: Approvals and Extensions

Among key licensing matters:

  • 500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.

  • Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.

  • Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.

Key Employee Licensing Actions

The Commission approved several initial and renewal key employee licenses. Notably:

  • Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.

  • Kevin Lee and George Rahme received 120-day extensions for renewal processing.

Third-Party Proposition Player Services Under Scrutiny

The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.

Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.

Gaming Resource Suppliers & Tribal Approvals

Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:

  • HCAL, LLC

  • JCM Global

  • Konami Gaming, Inc.

  • PDS Gaming, LLC

Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.

Notable Withdrawals and Denials

In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.

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A Broader Look Ahead

With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

 

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.

The newly installed titles—Legendary SwordTriple Charm JourneyFairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.

Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”

Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”

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Gaming Americas Q4 Meetup (20 Nov, 2024)

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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