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INTRALOT and Simplebet Strike Real Money Betting Micro-Markets Deal

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INTRALOT and Simplebet Strike Real Money Betting Micro-Markets Deal

 

Partnership features in-play, real money “micro-market” betting opportunities powered by Simplebet’s machine learning and automation engine, to imminently launch with INTRALOT in the U.S. with global expansion to follow.

INTRALOT, a premier global sports betting and lottery supplier, announces that it will be partnering with Simplebet, an innovator in global sports betting technology, to launch new in-play, real money betting micro-market betting opportunities for NFL, MLB, and NBA. Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity, known as Micro-Markets, will offer millions of new and engaging betting opportunities across INTRALOT Orion, the next-generation Sports Betting platform.

Simplebet’s proprietary Micro-Markets pricing engine powers in real-time both the market mechanics of a betting market (i.e. creation, suspension, repricing, and resulting) and odds for each selection. INTRALOT and Simplebet will begin rolling out the products this NFL season and potentially later this MLB postseason, with plans to launch for the next NBA season.

“The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company. We do that organically and through partnerships with innovative companies,” said INTRALOT Group CEO, Dr. Chris Dimitriadis. “We are looking forward to working with Simplebet and diversifying our portfolio further.”

“As we continue to partner with leading operators and suppliers across the sports betting industry, INTRALOT is a natural fit for us to not only showcase our product and proprietary technology this NFL season, but to also provide a best in class experience for fans, both in the U.S. and globally,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “As first to market with a truly scalable enterprise solution for Micro-Markets, we’re looking forward to our launch with INTRALOT and providing fans with new ways to bet on and engage with sports.”

“The U.S. sports betting industry continues to grow and evolve at a rapid pace and we are thrilled to partner with Simplebet as we become a first mover in offering U.S. sports fans Micro-Markets,” said Nick Papadoglou, Chief Commercial Officer and Head of Sports Betting in the U.S. for INTRALOT. “Simplebet’s Micro-Market pricing engine provides fans literally millions of additional betting opportunities tied to the moments that drive the consumption of U.S. sports, and we are excited to partner with Simplebet on bringing a new level of product innovation to the marketplace.”

INTRALOT already has sports betting contracts in Washington, D.C., Montana, and New Hampshire. Globally, INTRALOT operates in 42 regulated jurisdictions with an average of $21.5 billion in annual wagering, and will work with Simplebet to launch Micro-Markets globally after the initial launch in the U.S.

Simplebet’s mission is to power the future of fan engagement by creating betting opportunities for every moment of every sporting event. Simplebet enables sportsbook operators and technology platforms to offer new betting markets in an effort to attract new customers, reduce customer acquisition costs, and increase the overall lifetime value of customers.

 

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About INTRALOT
INTRALOT, a publicly listed company established in 1992, is a leading gaming solutions supplier and operator active in 42 regulated jurisdictions worldwide. With a global workforce of approximately 3,800 employees in 2019, INTRALOT is committed to redefine innovation and quality of services in the lottery and gaming sector, while supporting operators in raising funds for good causes. Uniquely positioned to deliver state-of-the-art technology across geographies, the company has developed an advanced ecosystem that serves all verticals enabling the digital transformation of gaming operators and offering players an unparalleled gaming experience. INTRALOT has been awarded the prestigious Responsible Gaming Framework certification by the World Lottery Association and is certified under the WLA Security Control Standard. Visit us at www.intralot.com.

About Simplebet
Co-founded in 2018 by Chris Bevilacqua, Joey Levy, and Scott Marshall, Simplebet is a B2B product development company using machine learning and automation to enable every moment (Micro-Markets) of every sporting event to become a betting opportunity. Simplebet is reimagining the sports betting user experience – enabling sports fans to interact with products that are simple, intuitive, and entertaining. For more information please visit the website at www.simplebet.io, and follow on LinkedIn and Twitter. Media Contact: [email protected]

Latest News

N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

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The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.

One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.

Campaign period: August 15 – November 15, 2025.

All the details are below.

To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:

  1. Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
  2. Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
  1. Subscribe to N1 Partners’ social media:
  1. Take part in the N1 Partners survey

Here come the rewards.

In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.

What’s inside the set?

  • Meta Quest 3 (128 GB) 
  • Licensed VR simulator
  • PC-compatible cable

Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge

N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!

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Gambling in the USA

Kambi Group plc signs on-property sportsbook partnership with the Oneida Indian Nation’s Turning Stone Enterprises

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Oneida Indian Nation to offer Kambi’s premium Turnkey Sportsbook at three properties in Upstate New York

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a long-term partnership with the Oneida Indian Nation to provide its leading retail sportsbook solution to Turning Stone Enterprises’ three sportsbooks in Upstate New York.

Under the terms of the agreement, Oneida will replace its current third-party sports betting supplier with Kambi’s flexible Turnkey Sportsbook, which includes cutting-edge technology such as kiosks, point-of-sale terminals, Bring Your Own Device technology and an award-winning Bet Builder.

Turning Stone Enterprises is the parent organization for all business operations of the Oneida Indian Nation. The premier gaming destination in New York state, Turning Stone Enterprises’ portfolio of gaming venues includes – Turning Stone Resort Casino, YBR Casino & Sports Book and Point Place Casino.

Werner Becher, CEO of Kambi, said: “We are thrilled to announce our partnership with the Oneida Indian Nation, further strengthening our tribal partner network and expanding our footprint in one of the largest sports betting markets in the US. Oneida has a proven track record of offering best-in-class gaming experiences, and we look forward to working with them to ensure they have an unparalleled sportsbook offering for years to come.”

Ray Halbritter, Oneida Indian Nation Representative and Turning Stone Enterprises CEO, said: “Our collaboration with Kambi marks a major step forward for our sportsbooks. This new partnership will give our guests faster, more intuitive ways to place bets and add an all-new level of excitement to our sports betting experience.”

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Kiwis Deserve Safe Gambling That Gives Back

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The Government’s new Online Casino Gambling Bill, currently under Select Committee review, is a step in the right direction toward creating a safer, fairer, and more transparent gambling environment for New Zealanders. As the country’s leading source of information on legal online gambling, we at PlayCasino.co.nz support the push to regulate offshore operators and introduce licensing, age checks, harm minimisation measures, and tax contributions.

But we believe the bill has a serious flaw: it makes no provision for the ongoing funding of community sport, which currently receives over NZ$170 million annually from gaming machine grants.

This gap in the legislation threatens the very fabric of Kiwi sport — the local clubs, youth teams, and community programmes that rely on consistent, ring-fenced funding from gambling grants. If licensed online operators are going to take market share away from the current retail sector, then it is only fair and responsible that they contribute back to the communities they serve.

We Believe in Smart Regulation That Gives Back

The bill includes strong proposals for reducing harm, enforcing local oversight, and holding operators accountable. That’s excellent — and long overdue.

But regulation is not just about minimising harm. It’s also about maximising benefit. And right now, community sport stands to lose big.

As Martin Snedden, Chair of Cycling New Zealand, rightly put it:

“Sport has thrived for decades off the back of community gambling grants. It all goes to clubs, not professional sport.”

We couldn’t agree more. If these new offshore casinos are to be welcomed into our regulatory framework, then they must be required to support the public good, just like the domestic gaming trusts they’ll be replacing.

Public Submissions Close 17 August – Let’s Make Our Voices Heard

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This is not a done deal. The bill is still under Select Committee review, and the Government is accepting public submissions until 17 August. That means every New Zealander has a chance to weigh in and help shape the future of online gambling in Aotearoa.

We’re calling on our readers, our fellow players, sports lovers, parents, club organisers — everyone who cares about keeping our communities strong — to speak up.

We’ll be publishing a simple guide to help you make a submission quickly and easily. The more people who raise this issue, the harder it will be for lawmakers to ignore.

How We See It: Four Principles for a Better Gambling Bill

  1. Safer Gambling for Players
    We fully support age verification, harm prevention, and enforcement of responsible gambling standards.
  2. Legal Options for Kiwis
    Licensing offshore operators gives Kiwis safe, controlled alternatives to the black-market casinos they’re already using.
  3. Fair Play for Communities
    If operators are earning revenue from Kiwi players, they must return some of it to the grassroots clubs that hold our communities together.
  4. Transparency for All
    Licensing is meaningless unless it comes with clear rules — and clear benefits — for the whole country.

We want the Online Casino Gambling Bill to succeed. We want safer play. But we won’t stay silent while community sport is pushed to the side.

We’ll Only Recommend Licensed, Responsible Operators

Once New Zealand’s online gambling market is regulated, we at PlayCasino.co.nz will only promote and review licensed casinos that meet the highest standards of safety, fairness, and transparency.

But we also want to see those operators contributing back — not just to tax revenue or harm services, but to the clubs and communities that make New Zealand what it is.

 Final Word: Gambling Should Be Safe — and It Should Give Back

This bill is a chance to build a future where gambling works for players and communities, not just for offshore companies.

Let’s not miss that chance.

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About PlayCasino.co.nz

PlayCasino.co.nz is New Zealand’s go-to platform for finding safe, legal, and high-quality online casinos. We help players compare casinos, understand payment options, claim free no deposit bonuses responsibly, claim free spins bonus, and stay informed about the latest casino news and regulations.

We’re committed to responsible gambling, local transparency, and promoting only trusted operators — now and after regulation. Find the list below.

# Mobile Casino Welcome Bonus Package Bonus Code
1 SlotBox Casino 100% up to $1,000 + 100 Free Spins N/A
2 Grand Rush Casino $4,000 Free + 40 Spins on 7 Chakras N/A
3 Jackpot City Casino 100% up to NZ$400 Free Welcome Bonus N/A
4 Kiwis Treasure Casino 50 Free Spins for $1 Deposit N/A
5 Lucky Dreams Casino 100% Bonus Up To $500 + 100 Free Spins N/A
6 Lets Lucky Casino 100% Deposit Bonus Up To $1500 N/A

 

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