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SportCaller teams up with Dimers to drive acquisition and retention stateside

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SportCaller teams up with Dimers to drive acquisition and retention stateside

 

Free-to-play specialist enters into JV with Australian outfit targeting the U.S.

SportCaller, the leading free-to-play (F2P) sports-game provider, has entered into a joint-venture agreement with breakout sports-betting affiliate brand Dimers.com, as the pair bid to drive user engagement and customer acquisition for sportsbooks across the rapidly unfolding North American landscape.

Dimers.com is the flagship offering from digital dynamo, iRival Media, whose content-driven mission is to equip US sports fans with the latest news, tools, analysis and live odds with which to comprehensively understand and enjoy sports betting. After all, in this greenfield U.S. environment, educating players as to the various intricacies of gambling terminology is of paramount importance.

Accordingly, this new venture aims to deliver informative content and innovative free-to-play games whose gameplay, and clearly-articulated language, cut through the jargon and remove any barriers to engagement. As an award-winning specialist in the key domains of acquisition and retention, SportCaller’s F2P expertise and flexible proprietary platform provide a proven path for operators to acquire and retain loyal players at low cost while also staying fully compliant in both regulated and non-regulated states.

The pioneering PointsBet sportsbook has been confirmed as the first operator partner for this progressive affiliate which will draw on SportCaller’s unique channeling capabilities to ensure players are served with intuitive, contextual bet-prompts which deliver reliable convert-to-bet rates, premised on each customer’s unique game selections with PointsBet, or any other platform partner.

This partnership’s initial launch will focus around the NBA Finals, with the rollout of two new games, The Dimers Dozen (12 simple prediction questions for a jackpot of $12k across the NBA Finals) and Sweet Six (six questions for $1k on each game of the concluding championship series. In turn, these games will naturally evolve into monthly and weekly editions across other mainstream U.S. sports, where they will be joined by Lock N Roll – an easy-trigger, streak-style game featuring highly-winnable daily prizes.

The past year has seen SportCaller bolster its presence and influence in the US, launching double-digit games for new clients including CBS, BetMGM and leading sportsbook-DFS operator FanDuel. As a result, the F2P specialist is bridging the gap between operators, affiliates, media companies and sports franchises, establishing F2P as a standalone vertical in its own right.

Cillian Barry, MD at SportCaller, said: “It’s great to see U.S. sports back in full swing, even behind closed doors, from the NBA Finals to the renewed NFL season and the recent US Opens in both tennis and golf. However, with this COVID-19-induced daylight between fans and the sports they love, creative content has never been more vital, reconnecting fans with the action they crave.

“Consequently, this partnership with Dimers was a no-brainer – allying our own F2P smarts with a very successful affiliate site boasting a proven pedigree in leveraging the betting revolution in the States. Our compelling and diverse game formats are primed to deliver unrivalled conversion levels, from recreational visitors to registration, and on to fully-completed entries. It’s an exciting time.”

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Adam Fiske, Co-Founder at iRival Media / Dimers.com, added: “We’re naturally delighted to team up with SportCaller as Dimers goes through the gears stateside. As the definitive F2P platform, they offer elastic formats for affiliates and operators to acquire and engage repeat players whose long-term value is far greater than those customers who might typically populate a standard CPA scheme.

“SportCaller’s versatile range of F2Ps is now ramping up engagement through a series of games, targeting sportsbook and DFS-reared audiences with player-education and augmented activity at their heart. This matches up perfectly with Dimers’ mission statement: free, fun and accessible for all – regardless of whether you bet on sports or not. That sense of responsible community informs everything we do.”

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

✅ Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
âś… Market performance analysis, including land-based vs. online growth and mobile channel adoption;
âś… Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
âś… Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
âś… Digital readiness, including mobile usage, internet speeds, and device preferences;
âś… Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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BetOnline Expands Sportsbook Betting Site Services and Product Offerings for California Users

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BetOnline bonuses has announced an expansion of its betting services tailored for sportsbooks users in California, reflecting ongoing trends in digital wagering and increased demand for accessible online sports platforms. The company’s latest updates include enhanced mobile features, expanded betting markets, and streamlined payout processes designed to support both recreational and experienced bettors across the state.
The updated platform allows users in California to access a wide range of wagering options across major sports leagues, including the NFL, NBA, MLB, and NHL, as well as emerging sectors such as esports and international competitions.

Recent Platform Enhancements

– Expanded Payment Methods: BetOnline now supports a variety of withdrawal options, including cryptocurrency (Bitcoin, Ethereum), wire transfers, and e-checks. Crypto transactions are typically processed within 24–48 hours.

– Improved Live Betting Interface: Users can now place real-time wagers during games with an upgraded mobile experience and access to live odds across multiple sports.

– Bonus and Promotional Features: As part of its rollout, BetOnline continues to offer various promotions to eligible users, including deposit-based bonuses and reload incentives. California residents can review current welcome offers when setting up their accounts.

– Customer Support Upgrades: With 24/7 support via live chat, phone, and email, users can access assistance at any time regarding account services and transaction-related inquiries.

California sports fans can explore BetOnline’s current welcome offers and join thousands of users already engaging with their favorite teams through the platform’s enhanced betting experience.

Market Context

California remains one of the largest markets for sports entertainment and fan engagement. The state’s diverse sports landscape—from professional franchises to college athletics—makes it a key focus area for companies operating in the online betting and digital gaming space.

A spokesperson for BetOnline stated:

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“As we continue to improve our services nationwide, California represents a significant user base. Our latest updates are focused on delivering a secure and user-friendly experience, consistent with emerging digital betting standards.”

With California’s rich sports culture spanning professional leagues to college athletics, BetOnline’s enhanced platform offers residents new ways to connect with the games they love. Interested users can discover current promotions and explore the expanded betting options available through the updated service.

For California Sports Fans

The platform’s expansion brings new opportunities for sports enthusiasts to engage with their favorite teams. Eligible users can explore current promotional offers and experience the enhanced betting features now available statewide.

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Yaamava’, Palms and AGS Celebrate First-Ever Dual Property World Premiere of Mariachi Fortunes Trio™ in Southern California and Las Vegas

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AGS, a global gaming supplier, partnered with Yaamava’ Resort & Casino at San Manuel in Southern California and Palms Casino Resort in Las Vegas to debut its newest slot family, Mariachi Fortunes Trio™, in a first-of-its-kind, bi-state world premiere.

On July 22, each property hosted a launch celebration inspired by one of the game’s two energetic themes. Yaamava’ Resort & Casino showcased Fiesta de los Vivos™ (the festival of the living) in a vibrant daytime event, while Palms Casino Resort brought Fiesta de las Calacas™ (the festival of the skeletons) to life with a nighttime celebration. Both themes are now live at both properties, inviting guests to explore the dual worlds of the living and the departed through thrilling gameplay.

The premiere transformed both casino floors into lively Mexico-style plazas with themed slot banks, folklorico dancers, live mariachi bands, decorated street carts, and larger-than-life visuals that brought the game’s festive setting to life. Club Serrano members at both Yaamava’ Resort & Casino and Palms Casino Resort received themed giveaways and were among the first to experience Mariachi Fortunes Trio.

“This premiere is a true celebration of innovation and partnership,” said Mark DeDeaux, Senior Vice President and General Manager, Slots, AGS. “Mariachi Fortunes Trio builds on the success of Piñata Pays, one of AGS’ best-performing games of all time and takes it even further with a more immersive theme, richer features, and broader bonus combinations. The dual themes of the game made Yaamava’ and Palms the perfect partners to launch this experience. With both properties under San Manuel’s leadership and a shared focus on delivering bold, unforgettable player experiences, this two-state debut brings the full story of the game to life in a way only they could.”

“From California to Las Vegas, Club Serrano members are the very first to dive into the electrifying world of Mariachi Fortunes Trio™, the thrilling new slot franchise from our incredible partners at AGS,” said Peter Arceo, Chief Gaming Officer for the Yuhaaviatam of San Manuel Nation. “This groundbreaking dual-state world premiere is more than just a launch—it’s a fiesta of immersive gameplay, vibrant visuals, and nonstop excitement. Mariachi Fortunes Trio™ cranks up the energy on our gaming floors at Yaamava’ Resort & Casino and Palms Casino Resort, delivering unforgettable moments and heart-pounding fun our guests will love.”

Mariachi Fortunes Trio will be available exclusively at Yaamava’ and Palms for a limited time before expanding to casino floors across North America.

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