Press Releases
NASCAR Becomes First League Partner of AGA’s Have a Game Plan.® Bet Responsibly. Campaign
The American Gaming Association (AGA) and NASCAR are teaming up to educate NASCAR fans on responsible sports betting through the AGA’s Have a Game Plan.® Bet Responsibly. public service campaign. As the campaign’s first professional sports league partner, NASCAR will develop co-branded content that encourages new and seasoned sports bettors to “Know When To Pit” and bet responsibly.
Today’s partnership announcement coincides with the AGA’s Responsible Gaming Education Week (Sept. 13-19), held annually to showcase the gaming industry’s year-round commitment to responsible gaming initiatives and promote transparency and gaming literacy to customers.
“Legal sports betting allows fans to engage with their favorite drivers and race teams in new, exciting ways. It is critically important to ensure they are informed about how to do so responsibly,” said Casey Clark, Senior Vice President, Strategic Communications, AGA. “This partnership further demonstrates NASCAR’s leadership among professional sports on responsible gaming.”
Over the last year, NASCAR entered into a series of partnerships with world-class brands to prepare the industry and its fans for the rapidly growing sports betting market. Sportradar signed on as NASCAR’s integrity partner, BetGenius as its data provider, Penn National Gaming and BetMGM as Authorized Gaming Operators, IMG Arena as its international streaming partner, and EquiLottery and LEAP in the lottery and virtual gaming spaces, respectively. To help fans become educated on sports betting, NASCAR recently launched NASCAR.com/betcenter and also works closely with The Action Network and VSiN.
“Ensuring that our fans have the resources to bet responsibly is a founding principle of our gaming strategy,” said Scott Warfield, Managing Director, Gaming, NASCAR. “The AGA uniquely understands the convergence of legal betting, sports, and responsible gaming. As sports bettors increasingly engage with NASCAR, we look forward to working together to promote bettor education and resources that help prepare our fans for the rapidly expanding legal sports betting landscape.”
As part of the partnership, NASCAR will develop co-branded content for distribution across its social platforms and produce public service announcements that will run across national radio. NASCAR.com will also produce original responsible gaming content for NASCAR.com/betcenter, which provide fans with stats, odds, and information designed to empower them to make informed decisions in the fantasy and gaming space.
The American Gaming Association launched Have a Game Plan.® in late 2019 as an extension of the industry’s ongoing commitment to responsibility. The AGA and NASCAR are both contributors to the International Center for Responsible Gaming’s fund to support research on sports wagering; AGA as a founding donor and NASCAR as the fund’s first league supporter.
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GAN Selects Internet Vikings’ Hosting Solutions in Arkansas
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN Sports®, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikings’ bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, “Our relationship with GAN reflects the trust we’ve built over the years. It’s not just about providing hosting solutions; it’s about understanding their vision and exceeding their expectations.”
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ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming
The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.
“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.
As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.
It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.
To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.
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SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”
“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.
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