eSports

Esports Powerhouse ReKTGlobal Acquires Digital Media Agency Fearless Media

Published

5 years ago

August 20, 2020

ReKTGlobal, the global esports business authority and parent company of professional esports organizations Rogue and the London Royal Ravens, announces its acquisition of New York-based Fearless Media, a full service data driven media agency specializing in entertainment, gaming, consumer electronics and technology verticals with a dynamic approach to modern marketing. Fearless Media is known for creating integrated global advertising campaigns in collaboration with some of the world’s biggest consumer companies such as PSYONIX, Valve, Turtle Beach, Bethesda, Epic Games, THQ Nordic, Redbox, GuitarWorld and LessonFace.

Founded in 2009 by Cara Scharf, Fearless Media is focused on elevating brands through its unique approach to marketing analytics and insights to develop marketing strategies and execute campaigns that drive revenue and help clients understand holistically how their media dollars are performing. In recent years, Scharf was awarded Acquisitions International’s Most Innovative Marketing Business Leader in 2019, Creative Women in Marketing by Aspioneer in 2019 and Top NY Women in Business by Oprah Magazine & Entrepreneur in 2018. Fearless Media was also named as one of Clutch’s Top New York Marketing & Advertising Agencies in the U.S. in 2018.

To further solidify relationships across all verticals, the deal will bring together Fearless Media’s extensive media network, brand partners and marketing experts, to add another layer to ReKTGlobal’s growing marketing division, making it a complete solution for brands.

“ReKTGlobal’s acquisition of Fearless Media is unlike any other in the esports industry,” said Dave Bialek, CEO of ReKTGlobal. “It allows us to fully support the growing demand for advertising and marketing solutions to the gaming and esports community, as we continue to build our industry leading esports marketing portfolio.”

Cara Scharf, Founder of Fearless Media added, “We pride ourselves on bringing next level digital marketing solutions to our clients across a multitude of industries,” said Cara Scharf, Founder of Fearless Media. “Now through ReKTGlobal, we have the opportunity for cross-pollination across all of our amazing brand partners.”

“We’re excited to welcome Fearless Media to the ReKTGlobal network,” commented John Benyamine, CEO and Co-Founder of Greenlit Content. “With the backing of ReKTGlobal, we have continued to grow our esports audience, and with Fearless Media coming aboard, we’ll have the ability to connect with an even wider audience to drive integrated marketing solutions across social and traditional media on a global level.”

The acquisition of Fearless Media comes on the heels of ReKTGlobal’s partnership with creator management phenom, TalentX Entertainment, to launch a new joint venture TalentX Gaming (TXG) this past May. Coupled with ReKTGlobal’s position as a global esports leader that bridges the gap between the multi-billion-dollar esports industry and the worlds of music, entertainment and traditional sports, TXG leverages the “creator first” talent development and social media monetization prowess of TalentX. TalentX took the influencer management industry by storm by growing a roster of the top one percent of TikTokkers in just six months, including members of the company’s recently created Sway House — Josh Richards, Griffin Johnson, Anthony Reeves, Bryce Hall, Kio Cyr and Jaden Hossler — which racked up one million followers on their group TikTok account in the first month.

Last year, ReKTGlobal acquired New Jersey-based Greenlit Content, a hybrid company that is behind some of gaming’s most popular sites including TwinGalaxies.com, Shacknews.com, GameDaily.Biz and PrimaGames.com. Greenlit creates viral branded gaming content, events and activations in collaboration with some of the world’s most popular consumer companies such as Xbox, HyperX, Chips Ahoy!, Warner Bros., NBC Sports, State Farm, Turtle Beach and Redbox. The company reaches up to 100 million gamers monthly through specially curated video, social and editorial content. Combined, the monumental merger’s assets include 8 esports teams, 36 influencers, celebrity talent including music legends Tainy, Steve Aoki and Imagine Dragons, and 30+ client brand partners.

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eSports

Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform

Published

3 days ago

September 15, 2025

Adrienn Sarkany

Thunderpick, the leading esports betting platform, in partnership with Oddin.gg, a provider of end-to-end esports betting solutions, today announced the exclusive launch of BetPeek, a first-of-its-kind interactive esports viewing experience available only on Thunderpick.io.

While most esports streams today limit fans to static broadcast feeds and pre-selected camera angles, BetPeek flips the script. For the first time, viewers can control how they watch the action—transforming every match into a personalized, immersive event.

BetPeek’s key features include:

Follow Any Player – Switch instantly to the POV of any competitor on the server.
Dynamic Camera Control – Place the camera anywhere on the map for a unique vantage point.
X-Ray Vision – Unlock strategic insights by seeing what players can’t.
Play, Pause & Rewind – Revisit every clutch play with DVR-style controls.
Integrated Betting Tools – Access deeper context and analysis to inform smarter wagers.

“Traditional esports streams have barely evolved; they’re often one-size-fits-all broadcasts that leave fans wishing for more control,” said Kelly Sanders, Head of Strategy at Thunderpick. “BetPeek completely changes that. By putting fans in the driver’s seat, we’re delivering an esports experience that’s not just more engaging, but truly revolutionary for bettors and spectators alike.”

Why It Matters

Until now, esports fans had little choice beyond passively watching standard tournament streams or fragmented co-streams. BetPeek represents the next era: an interactive, on-demand, and bet-integrated platform unlike anything else in the industry. For bettors, this means unprecedented visibility into momentum shifts, rotations, and player form. For fans, it’s a chance to experience the match exactly how they want.

Exclusive to Thunderpick

BetPeek is available only on Thunderpick.io, reinforcing Thunderpick’s position as the most innovative esports betting destination worldwide. In partnership with Oddin.gg, a global leader in esports betting solutions, Thunderpick continues to push the boundaries of what’s possible in live, fan-first esports engagement.

eSports

Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

Published

1 week ago

September 9, 2025

George Miller

Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

The Global Esports Federation at its 16^th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.

The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.

“I’m honored to be elected President of the Global Esports Federation at today’s Board Meeting. Together with our Member Federations and partners, we will champion inclusion, innovation, and sustainability—empowering athletes, embracing digital transformation, and strengthening the global credibility and prestige of esports for generations to come.” –Paul J. Foster, GEF President & CEO.

In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.

The outcomes of GEF 16^th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.

eSports

TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

Published

2 weeks ago

September 3, 2025

Peter Tolan

Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
The Alternate Jersey is available today for €79.99, both online and at Team Vitality’s official Paris store.

Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the club’s annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.

This Alternate edition, featuring the French blue, white and red, honours Team Vitality’s Parisian roots while celebrating the major esports events set to close out the year in France.

The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.

PERFORMANCE MEETS LIFESTYLE

The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.

Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the club’s distinctive style.

ALTERNATE JERSEY

Team Vitality’s Alternate 2025 Jersey – €79.99
Team Vitality’s Alternate 2025 Sleeves – €29.99
Exclusive Vitality Alternate 2025 Pack – €79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)