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Play'n GO is returning to the Global Gaming Expo in Las Vegas this year
Play'n GO is returning to the Global Gaming Expo in Las Vegas this year

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PGA TOUR signs PointsBet as an Official Betting Operator

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PGA TOUR signs PointsBet as an Official Betting Operator

 

The PGA TOUR and PointsBet, a premier global sportsbook operator, today announced a multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR.

“We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA TOUR. PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”

By joining the TOUR’s Official Betting Operator program, PointsBet will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing PointsBet to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets. Additionally, the PGA TOUR and PointsBet will collaborate to deliver odds-based content to fans via TOUR Digital Platforms like PGATOUR.COM and the PGA TOUR app.

“The PointsBet team is thrilled to partner with the PGA TOUR and work closely with a forward-thinking group that also recognizes golf’s propensity to invest in sports betting innovation,” said Johnny Aitken, PointsBet USA CEO. “PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA TOUR.”

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Since its U.S. launch in 2019, PointsBet has recorded impressive golf gaming growth:

  • PointsBet offers 500% more bet types for PGA TOUR events vs. the industry average.
  • In 2020, over half of PointsBet’s golf handle has been generated by in-play, live betting (e.g., hole-by-hole, etc.) vs. outright tournament/round bets. Compared to the same [June-July events] last year, in-play golf betting has seen a 65% increase in bet count, in unique bettors, and in total amount of money wagered.
  • PointsBet’s exclusive “PointsBetting” product, which rewards bettors exponentially the more correct their wagers are, has seen a 100% increase in bets placed, money wagered, and unique bettors. The exclusive PointsBetting product unlocks a deep slate of options that cannot be found elsewhere and has been particularly popular in 2020 via the “Finishing Position” bet type.

PointsBet is currently licensed for sports betting in three states: New JerseyIndiana and Iowa. It will soon launch in IllinoisColorado and Michigan. PointsBet has additional market access agreements in KansasLouisianaMissouriNew YorkOhio and West Virginia subject to enabling legislation and regulatory approvals.

Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.

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21VIRAL Speeds Up Game Integration Time for Operators

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21VIRAL, the game aggregation provider focusing on Latin America today, confirmed it is committed to raising the industry standards by introducing next-generation AI technology via its GameConnector platform. This AI technology is designed to ‘speed up’ integration between operators and game content studios, reducing the time from months to weeks.

21VIRAL was founded by industry entrepreneurs with 20+ years of successful experience building and streamlining high-tech supply chain platform technology solutions and enhancing commercial benefits to stakeholders.

Christoph Härtel, CEO of 21VIRAL, emphasized the company’s customer-first approach. He stated, “Our goal is to build a product and solution experience that truly meets the needs of our customers. This is why we decided to specialize in the Latin American market, given its current and expected growth rates.”

“We looked at market-product fit and listened to operators seeking unique game content for their local market in weeks rather than months. So, we launched GameConnector, which will be debuted at the SBC Summit in Lisbon.

The 21VIRAL GameConnector is the equivalent of an engineering hub. It reduces integration headaches for operators and game providers, increases speed to market by using AI, and includes transparent game pricing and commission reporting, which is also a headache for operators in terms of figuring out which games make them money.

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We have onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. However, one of the limiting factors of scale-up businesses, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain.

Part of the solution to these problems is commercial pricing transparency and integration support, so we have created more accessibility for onboarding operators and game providers. GameConnector will be the enabler for all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, a process where we integrate our GameConnector Platform into their systems, thereby reducing their work effort. Therefore, the operators have little to zero work effort – it’s a win-win for all parties involved.”

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Dr. Laila Mintas Joins GambleID Advisory Board to Enhance Gaming Integrity

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Dr. Laila Mintas Joins GambleID Advisory Board to Enhance Gaming Integrity

 

GambleID, a leading provider of compliance services, customer identity, location, anti-fraud, and payment management solutions to the gaming industry, is excited to announce the appointment of Dr. Laila Mintas to its Advisory Board. Dr. Mintas, a globally recognized expert in sports betting, sports integrity and gaming, will provide strategic guidance and insights to support GambleID’s mission of advancing integrity and compliance within the gaming industry.

With extensive experience in leadership roles at prominent sports betting and technology companies, Dr. Mintas brings a wealth of knowledge in sports integrity, data privacy, and regulatory compliance. Her expertise will be instrumental in helping GambleID continue to innovate and deliver solutions that meet the evolving needs of the industry.

“We are thrilled to welcome Dr. Laila Mintas to our Advisory Board,” said JD Garner, Founder & CEO of GambleID. “Her deep understanding of the gaming industry and her commitment to maintaining the highest standards of integrity will be invaluable as we continue to grow and deepen our hold in the gaming industry. Dr. Mintas’s insights will help us set new benchmarks in the industry, ensuring that our clients can operate securely and efficiently.”

Dr. Mintas expressed her enthusiasm about joining the Advisory Board, stating, “I am very excited to collaborate with GambleID and contribute to their efforts in enhancing gaming integrity. This is a critical time for the industry, and I look forward to working together to advance solutions that protect stakeholders and uphold the reputation of the gaming sector. I am very excited to not only be able to use my almost 20+ years of experiences in the sports betting and gambling industry but also to contribute through my experiences in the sports world, having held leadership roles both at FIFA and CONCACAF related to Safeguarding Sports Integrity”.

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Alone this year, Dr. Mintas was announced to serve as Judge for the most prestigious Awards, including the SBC Awards, Global Gaming Awards Americas, Global OTT Sports Awards and the GGB Gaming & Technology Awards. For her personal achievements, she has received numerous awards including Leaders in Sports U 40 Award, the SBJ Game Changers Award, the International Award for Women in the Gaming Industry – Inspiration of the Year, the SBJ´s Power Player Sports Betting Award, the Business Insider´s Leaders of the Sports Betting Industry Award and the GGB Emerging Leaders of Gaming 40 Under 40 Award.

GambleID remains committed to empowering businesses with innovative technology and a steadfast focus on integrity, ensuring a secure and transparent environment for all participants in the gaming and sports betting industry.

 

About GambleID

GambleID is a leading provider of compliance services, customer identity, location, anti-fraud, and payment management solutions tailored to the needs of the gaming and sports betting industry. With cutting-edge technology and a commitment to integrity, GambleID empowers businesses to operate securely and efficiently in a rapidly evolving landscape.

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International News

Infingame strikes tie-up with Fazi to further strengthen games portfolio

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Infingame strikes tie-up with Fazi to further strengthen games portfolio

 

Studio’s renowned content boosts aggregator’s vast offering

Infingame, a fast-growing iGaming aggregator, has secured a content aggregation partnership with prominent online casino games provider Fazi.

Following a successful integration, Infingame will help to expand the global reach of Fazi’s content, including across LatAm where the aggregator continues to cement its market presence with new operator launches. The studio’s array of titles will also benefit from Infingame’s complete suite of engagement and support tools to further enhance the user experience.

Boasting a portfolio of over 160 games live across 50 countries, Fazi has been providing premium iGaming software solutions for the past 30 years, with Infingame the latest to benefit from the studio’s immersive titles including Wild Hot 40, Golden Crown and Wild Lucky Clover.

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Infingame’s platform currently boats more than 15,000 games from over 200 established providers which are designed to improve player acquisition and retention and generate profitable growth for partners.

The aggregator’s latest collaboration underlines its mission to continually develop its games offering and deliver a range of experiences which align with global player preferences.

Ernest Lewicki, Head of Sales at Infingame, said: “We’re delighted to reveal our partnership with Fazi and host the supplier’s innovative, fresh and engaging content on our aggregation platform. As we work towards strengthening our market presence across the LatAm region, delivering Fazi’s portfolio to our pool of operator partners puts us in great stead and we look forward to watching this collaboration flourish.”

Srdjan Stanojevic, Director of Commercial iGaming Division at Fazi, said: “Launching our content with Infingame shows our dedication to ensure we are constantly evolving and looking for exciting opportunities to further strengthen our reach. Infingame has achieved remarkable success in recent times, and we are confident through this partnership we will be able to further tap into the rapidly growing LatAm market.”

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