Press Releases
ZenSports Inks Deal With Strategic Gaming Management for Nevada Sports Betting Expansion

ZenSports’ peer-to-peer sports betting product, which has focused entirely on the international market since launching in March 2019, has taken its first step towards getting licensed in the United States.
Through a deal inked with Strategic Gaming Management, ZenSports has acquired an option to purchase the Big Wheel Casino located in Lovelock, Nevada, with an additional option to operate the sports book at Baldini’s Sports Casino in Reno, Nevada. Both of these agreements will give ZenSports the all-important physical presence required by the Nevada Gaming Control Board to operate its mobile sports betting platform in the state.
According to ZenSports co-founder and CEO Mark Thomas, “One of the biggest hurdles in getting licensed to operate an internet/mobile sports betting platform in the United States is the requirement to own or partner with a land-based sportsbook and casino. Through our great relationship with Strategic Gaming Management, we were able to secure the option to purchase this business in Nevada, which is the first critical step in getting ZenSports licensed and operating in the state.”
Thomas originally met the CEO of Strategic Gaming Management (SGM), Grant Lincoln, back in January 2020. Lincoln subsequently made an angel investment in and became a consultant to ZenSports. Since that time, ZenSports has steadily grown its international peer-to-peer sports betting business and raised funding from top investors like Jason Calacanis, Jor Law, and others.
“ZenSports is proving to be a force in the mobile and peer-to-peer sports betting world,” said Lincoln. “We’re excited to help give them an opportunity to expand into the Nevada market and make ZenSports a household name here.”
Now that ZenSports holds the right to buy and own a sportsbook and casino in Nevada, the next step in getting its mobile app operational there is to go through the licensing and technology certification process. ZenSports has retained the law firm of Saltzman Mugan Dushoff in Las Vegas to assist with the Nevada licensing process and with BMM Testlabs for the technology certification process.
“We look forward to bringing ZenSports to Nevada as a premier gaming licensee as soon as our applications can be approved,” according to Thomas.
About ZenSports
ZenSports’ consumer product is a mobile peer-to-peer sports betting marketplace where anyone in any legal market in the world can create and accept sports bets with anyone else in any legal market in the world, without the need for a centralized bookmaker. Consumers can quickly and easily create their own bets with their own odds and terms, or accept bets that others in the marketplace have created, all at a fraction of the cost that traditional bookmakers charge and all right from their phone. ZenSports gives bettors a cheaper, faster, and more trustworthy process for wagering on sports.
ZenSports also recently launched its new ZenSports for Businesses product suite, which gives sports, gaming, and media industry enterprises the ability to harness the power of ZenSports’ peer-to-peer sports betting and cryptocurrency payment technologies.
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ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.
This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.
Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”
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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.
Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.
The report covers several key aspects, including:
✅ Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
✅ Market performance analysis, including land-based vs. online growth and mobile channel adoption;
✅ Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
✅ Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
✅ Digital readiness, including mobile usage, internet speeds, and device preferences;
✅ Competitive landscape, with a breakdown of leading operators and changes in market share.
🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.
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BetOnline Expands Sportsbook Betting Site Services and Product Offerings for California Users

BetOnline bonuses has announced an expansion of its betting services tailored for sportsbooks users in California, reflecting ongoing trends in digital wagering and increased demand for accessible online sports platforms. The company’s latest updates include enhanced mobile features, expanded betting markets, and streamlined payout processes designed to support both recreational and experienced bettors across the state.
The updated platform allows users in California to access a wide range of wagering options across major sports leagues, including the NFL, NBA, MLB, and NHL, as well as emerging sectors such as esports and international competitions.
Recent Platform Enhancements
– Expanded Payment Methods: BetOnline now supports a variety of withdrawal options, including cryptocurrency (Bitcoin, Ethereum), wire transfers, and e-checks. Crypto transactions are typically processed within 24–48 hours.
– Improved Live Betting Interface: Users can now place real-time wagers during games with an upgraded mobile experience and access to live odds across multiple sports.
– Bonus and Promotional Features: As part of its rollout, BetOnline continues to offer various promotions to eligible users, including deposit-based bonuses and reload incentives. California residents can review current welcome offers when setting up their accounts.
– Customer Support Upgrades: With 24/7 support via live chat, phone, and email, users can access assistance at any time regarding account services and transaction-related inquiries.
California sports fans can explore BetOnline’s current welcome offers and join thousands of users already engaging with their favorite teams through the platform’s enhanced betting experience.
Market Context
California remains one of the largest markets for sports entertainment and fan engagement. The state’s diverse sports landscape—from professional franchises to college athletics—makes it a key focus area for companies operating in the online betting and digital gaming space.
A spokesperson for BetOnline stated:
“As we continue to improve our services nationwide, California represents a significant user base. Our latest updates are focused on delivering a secure and user-friendly experience, consistent with emerging digital betting standards.”
With California’s rich sports culture spanning professional leagues to college athletics, BetOnline’s enhanced platform offers residents new ways to connect with the games they love. Interested users can discover current promotions and explore the expanded betting options available through the updated service.
For California Sports Fans
The platform’s expansion brings new opportunities for sports enthusiasts to engage with their favorite teams. Eligible users can explore current promotional offers and experience the enhanced betting features now available statewide.
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