Daily Fantasy Sports
DraftKings Launches Season-Long Fan Favorite Best Ball and $3M NFL Tournament

DraftKings Inc. announced it is expanding its daily fantasy sports (DFS) offerings to include the game variant Best Ball, with snake drafts. DraftKings also announced a $3M marquee tournament ahead of the 2020 NFL season, with a $1M top prize. As DraftKings’ first foray into a season-long product, Best Ball maintains fans’ connection to the DraftKings’ fantasy sports experience, while answering to a more nostalgic, season-long form.
The streamlined draft format removes traditional DFS roster management, enabling customers to lock in player selections at the start of the season. As major U.S. sports leagues continue to return to the national stage, Best Ball furthers DraftKings’ reputation as being in-tune with the American sports fan, and offers customers a new opportunity to engage with friends and family in the absence of in-person events and gatherings.
“As part of a continued commitment to putting our customers first, DraftKings Best Ball is an exciting new feature within our fantasy product that our customers have asked for,” said Paul Liberman, DraftKings Co-founder and President, Global Technology and Product. “Leveraging in-house technology, Best Ball provides our DFS customers with a season-long option, supplementing the wide array of game types available on DraftKings. We look forward to this season of sports as our customers experience and compete under this new offering.”
Across sports and unique to the game, Best Ball involves a draft process known as a “snake draft” where pick order is reversed for each individual round. Recognized as the preferred way to draft among seasoned DFS players, an overwhelming 92% of respondents in a recent DraftKings consumer-led study reported high interest in engaging with the format.
Currently available only for fantasy football, Best Ball will soon be available for DraftKings’ fantasy basketball and fantasy hockey as well, offering customers the opportunity to engage with daily snakes, sit-and-go’s, and larger, prized season tournaments.
Daily Fantasy Sports
Betr Kicks Off NFL Season with Revamped Betr Picks, Industry-highest 10,000x Payouts, Free $10 Play, and the Launch of Betr Arcade

Betr, a leading gaming and media business, announced a major revamp of its daily fantasy sports pick ’em product, Betr Picks, along with the official launch of Betr Arcade, just in time for the 2025 NFL season. Betr Picks is currently live in 33 U.S. states plus Washington, D.C., reaching approximately two-thirds of the U.S. population, while Arcade has initially launched in 29 states, giving millions of users access to real-money peer-to-peer skill games.
Betr Picks’ overhaul introduces a new, simplified and modern user interface, expanded sports offerings including WNBA and top global soccer leagues, significantly more projections across both new and existing sports, and its industry-first 10,000X payout multiplier. In addition, the innovative “Mystery Multiplier” feature now allows two-pick lineups, which typically return 3X, to return payouts to users of up to 1000X.
To celebrate the launch, all new users will receive $10 to play for free, no deposit required, during the first two weeks of the NFL season. Additionally, new users will also be eligible for a 50% deposit match up to $200, and all existing users will receive a deposit match for each of the first two weeks of NFL season. With over $250 million already won on Betr, these updates are designed to bring an elevated experience to both new and existing users.
The debut of Betr Arcade marks the company’s entry into the casual peer-to-peer skill gaming space, featuring four initial games: 21, Fruit Match, Crossout 21, and 5 Across with more games rolling out in the coming weeks. Games start at just $1.25 and allow players to practice before entering real-money contests against others. The launch was highlighted by co-founder Jake Paul playing one of the games, 21, in a promotional video shared on social media.
“The Betr app has never been as strong as it is today. Betr Picks is now a top tier daily fantasy sports pick ’em product despite launching just less than two years ago, and we now have Betr Arcade live in 29 states, giving our customers a new skill gaming experience. We now have two nationwide gaming products live in our single Betr app available to users in a single wallet. The innovation won’t stop here – we will be releasing additional new products over the coming months – in addition to releasing several more games within Betr Arcade and further improvements to Betr Picks. The Betr team continues to prove that it ships product with a greater level of velocity than any other company in the industry. Most importantly I am excited for the hundreds of thousands of sports fans and gamers who have already won $250M on Betr to experience an early version of this new first-of-its-kind gaming super app,” said Joey Levy, Founder and CEO of Betr.
Compliance Updates
PrizePicks Secures Gaming Licenses in Puerto Rico and Maine

PrizePicks, the largest daily fantasy sports operator in North America, announced it has secured gaming licenses in both Puerto Rico and Maine, marking a major milestone in the operator’s continued growth. With this expansion, PrizePicks becomes the first daily fantasy sports operator to obtain a gaming license in Puerto Rico.
PrizePicks players can now access Arena in Maine, with Puerto Rico set to go live in the coming months. Following the launch, PrizePicks will be operational with its fantasy contests in 47 jurisdictions across the US.
“We’re grateful to the Puerto Rico Gaming Commission and the Maine Gambling Control Unit for their partnership and support throughout the licensure process. We’ve seen tremendous engagement with Arena across the country, and we’re confident that momentum will carry into these new jurisdictions,” said Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks.
Daily Fantasy Sports
PrizePicks Taps KLUTCH Sports Group for Strategic Brand Advisory

PrizePicks, the largest daily fantasy sports operator in North America, announced that KLUTCH Sports Group has been enlisted as a strategic brand advisor. As part of the collaboration, KLUTCH — along with its Brand Consulting and Sports and Brand Insights divisions — will advise PrizePicks on talent strategy, brand development, and relationship building across the sports and entertainment landscape.
“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge. KLUTCH brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
KLUTCH will support PrizePicks through a slate of bold, upcoming marketing campaigns, tapping into the agency’s expertise across sports, music, entertainment, and creators. Powered by KLUTCH’s data and valuation insights and strategic guidance, the agency will bring fresh energy and star power to the brand to unlock opportunities in both culture and fandom.
“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment. We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group.
KLUTCH and its strategic partner, UTA, represent the world’s top athletes, artists, brands, and creators, delivering opportunities across sports, entertainment, media, and business. Brand advisory remains a cornerstone of KLUTCH and UTA’s growth strategy. This collaboration with KLUTCH marks a pivotal step in PrizePicks’ mission to grow beyond the traditional boundaries of fantasy sports and become a cultural force in sports and entertainment.
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