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SciPlay Acquires Leading Casual Game Developer and Operator Come2Play

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SciPlay Acquires Leading Casual Game Developer and Operator Come2Play

 

SciPlay Corporation has acquired Come2Play, Ltd., an Israeli based developer and manager of casual mobile games. This acquisition brings the company in to the fast growing casual gaming segment.

Headquartered in Tel Aviv, Israel with additional development offices in Poltava City, Ukraine, Come2Play’s social mobile games are enjoyed by casual game players from around the world. Come2Play’s innovative game, Solitaire Pets Adventure, presents a new and fresh spin on the classic game solitaire while its Backgammon Live is the leading backgammon experience available. Come2Play brings an experienced and talented international team that will join forces with SciPlay’s worldwide team to drive game advancements and revenue expansion.

Since its founding, one of SciPlay’s core strategies has been to bring on the best new content and supercharge it with the Company’s industry leading player acquisition and revenue generation engine. The Company’s last acquisition, SpiceRack, brought the popular bingo game Bingo Showdown into the SciPlay portfolio in 2017. SciPlay drove incredible results after the acquisition by more than tripling the games’ revenue. The Company will utilize the same successful model to bring Come2Play into the SciPlay portfolio.

“We are extremely excited to welcome the Come2Play team to SciPlay as this is a perfect match when it comes to both our products and culture,” said Josh Wilson, Chief Executive Officer of SciPlay. “Adding a new genre of evergreen casual games and an incredibly talented team to our portfolio immediately expands our market beyond social casino apps, and enables us to leverage our unique technology and strategies to drive player engagement and grow revenue. We believe that with our support and expertise in user acquisition, analytics and live ops, we will be able to drive new growth behind the Come2Play titles.”

“Our studio was founded on our passion to make games that really connect with our players, and we are thrilled to be joining SciPlay to take our games to the next level,” said Alon Barzilay, Chief Executive Officer of Come2Play. “By leveraging the expertise and support from the wider SciPlay team, we will amplify the reach of our games, including our groundbreaking Solitaire game, Solitaire Pets Adventure. We couldn’t be more thrilled for the future.”

The transaction closed effective June 22, 2020 and does not materially impact the Company’s liquidity position, which is over $300 million with no debt on the balance sheet. Financial details of the transaction are not being disclosed.

© 2020 SciPlay. All Rights Reserved.

About SciPlay

SciPlay Corporation (NASDAQ: SCPL) is a leading developer and publisher of digital games on mobile and web platforms. SciPlay currently offers seven core games, including social casino games Jackpot Party Casino, Gold Fish Casino, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown and 88 Fortunes Slots. SciPlay’s social casino games feature slots-style game play and occasionally table games-style game play, while its casual games blend slots-style or bingo game play with adventure game features. All of SciPlay’s games are offered and played on multiple platforms, including Apple, Google, Facebook and Amazon. In addition to developing original games, SciPlay has access to a library of more than 1,500 real-world slot and table games provided by Scientific Games Corporation and its Subsidiaries. For more information, please visit sciplay.com.

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Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar

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The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.

The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4.  The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.

The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.

The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.

William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting

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From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

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From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

 

N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan – “Why drive when you can fly?”, points to the grand prize. What exactly can you win? Keep reading to find out.

N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic – PPC and ASO, SEO traffic, Facebook, and other channels –  and earn puzzle pieces. The more pieces you collect – the better chance to win the main prize… a HELICOPTER!

Everyone has a shot at victory. Let’s meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.

Partnership Background

Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.

Ariadna, CBDO of Gipsy MBA, says: “It feels like we’ve worked together forever, but we started handling large volumes only last year.”

Formula for Growth

Traffic from Gipsy to N1 Partners’ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.

Ariadna, CBDO Gipsy MBA: “We use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.”

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N1 Puzzle Promo: Experience and Top Products to Scale

Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:

  • PPC & ASO – 1 puzzle piece for every 40 FTD
  • FB & other* – 1 puzzle piece for every 100 FTD

*Social media, SMS, Email, UAC, In-app

Ariadna, CBDO Gipsy MBA: “We joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didn’t change our traffic sources—we just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.”

Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: “Seeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,” – commented Ariadna, CBDO Gipsy MBA. 

If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?

Join the N1 Puzzle Promo!

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FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

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Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports

 FIRST Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST Best in Sports.

As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.

  • FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
  • This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.

The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.

Tom Light, CEO of FIRST Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”

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