eSports
Citizen Science Effort Launched for Gaming Community to Donate Computer Processing Power to Find Treatments for COVID-19 Virus

BALANCED Media|Technology (BALANCED) and Complexity Gaming (Complexity), one of North America’s most elite and longest standing esports organizations, have partnered to announce #WeAreHEWMEN, a new citizen science/crowdsourcing effort to encourage the video game community to donate spare computer processing power to find treatments to fight the COVID-19 virus. BALANCED, a crowdsourced healthcare artificial intelligence company bringing purpose to play, has launched the HEWMEN® Cell application, a free secure download that creates a virtual network to process drug discovery data for COVID-19. Leading esports team and sponsor, Complexity, is urging the gaming community to support the effort by downloading the HEWMEN cell application.
BALANCED’s HEWMEN technology creates a distributed network that processes data-driven problems such as drug discovery and medical research. The HEWMEN Cell application, which uses small amounts of volunteer computers’ unused processing capacity, has integrated BOINC, an open-source software platform used for volunteer resources developed by the University of California, Berkeley. It allows for the virtualizing of servers and applications inside a voluntary grid network and has been widely used with no security issues on millions of PCs. The HEWMEN Cell app was used by BALANCED and computational biologist John Wise, Ph.D., of Southern Methodist University’s Drug Discovery Lab, for finding co-medications to enhance the effect of chemotherapy in the treatment of recurrent, resistant breast and prostate cancers.
BALANCED, with John Wise, will harness the power of gamers to have the HEWMEN Cell app process information from more than 200,000 FDA-approved existing medications/compounds against models of the protein and enzymatic functions of COVID-19 to see which candidates prove most effective at reducing the virus’ pathology. Using these compounds, between 1.5-3 million virtual experiments will be run, simulating attempts to dock compounds to specific locations on the virus. By identifying the compounds with the highest probability of success, the effort will dramatically reduce development cycle time and get new treatments to market faster.
“If there’s one universal truth about gamers, it’s that they’re always looking for their next challenge,” said Robert M. Atkins, BALANCED CEO. “COVID-19 is the biggest threat to humanity and there’s no community in the world more engaged online than gamers. This makes them the perfect group to empower to help put an end to the COVID-19 pandemic. When they hear the call to help, they will answer. It’s the moment they’ve been training for since they booted up their first video game.”
The HEWMEN Cell app can also combine human intelligence with the system’s machine learning by injecting scientific datasets into videogames. As players interact with the games, they add human intuition and insight into the process as they act upon scientific datasets to solve complex problems or help a computer vision algorithm learn to “read” a certain type of image.
In an industry first, BALANCED recently put a medical research project on Twitch Interactive in partnership with Complexity for World of Warcraft‘s “Race to World First.” The livestream event invited viewers to become participants by playing BALANCED’s The Omega Cluster within Twitch streams while watching Complexity-Limit, the top World of Warcraft guild in the United States, become the first North American guild to win the “Race to World First.” During the 10-day tournament, participants logged over 900 hours – or 23 40-hour work weeks – playing The Omega Cluster, virtually processing medical compounds for cancer medicines through their gameplay.
“As with ‘Race to World First,’ we’re proud to partner with BALANCED to showcase the power of gaming and esports within our greater global community,” said Jason Lake, Founder and CEO, Complexity Gaming. “We’re grateful to continue working with BALANCED not only to create an engaging new experience but also to be a part of something meaningful as we strive to find a solution to this global pandemic.”
Other BALANCED efforts include the use of its technologies in an award-winning project by Chief Technical Officer Corey Clark, Ph.D., for the Barbara Bush Foundation’s Adult Literacy XPRIZE (2019) and the creation of an Eye in the Sky: Defender game for the Retina Foundation of the Southwest to improve the automation of interpreting Optical Coherence Tomography (OCT) scans used in the diagnosis and treatment of Age-Related Macular Degeneration.
About BALANCED Media Technology
BALANCED Media|Technology is a crowdsourced healthcare artificial intelligence company bringing purpose to play. BALANCED is focused on changing the way researchers, pharmaceutical and medical device companies leverage machine learning (ML) to advance the diagnosis and treatment of diseases. By crowdsourcing artificial intelligence through online communities and gaming via its HEWMEN platform, BALANCED hopes to aid researchers in investigating new treatments by creating AI-enabled technologies that reduce research time and cost and increase research effectiveness. BALANCED, a 2019 Tech Titan winner that has been recognized as an industry innovator by multiple groups including the Dallas Business Journal and Dallas Innovates, is also creating the 8 CELL video game that aids in medical/health education and research. The McKinney, Texas based company is headed by founders in data science, computing, video game development and the medical/healthcare industries.
About Complexity Gaming
Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity Gaming has won more than 140 championships in nearly 30 game titles over it’s more than 15-year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports.
SOURCE BALANCED Media | Technology
Compliance Updates
Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has unveiled Ana Carolina Luna Maçães as its new Compliance Manager. The hire reinforces the company’s commitment to transparency, integrity, and good governance in Brazil’s evolving betting market.
Esportes Gaming Brasil’s new Head of Compliance, Ana Carolina Luna Maçães, commented: “Esportes Gaming Brasil has set a high standard in Brazil’s betting market with its total commitment to integrity, governance, and responsible gaming. It’s a privilege to join this exceptional team as Compliance Manager. My role is to reinforce our culture of compliance, navigating us through complex regulatory frameworks across multiple jurisdictions with as little friction as possible. Our mission is to deliver secure, transparent, and competitive services for our partners and clients.”
A seasoned legal and compliance professional who has spent time at NSX Brasil, Maçães joins with expertise in financial crime prevention, responsible gambling, and corporate ethics. She has earned a CPC-A certification from LEC (Legal, Ethics & Compliance), and she significantly strengthens the group’s in-house compliance work.
Esportes Gaming Brasil CEO Darwin Filho, added: “It’s more than just complying with and supporting regulations. Esportes Gaming Brasil has been actively leading the process of maturing the betting sector in the country. Our commitment to governance has been an essential part of our business model since the beginning. The arrival of Ana Carolina represents a strategic reinforcement, further strengthening the culture of compliance that has always guided the company.”
Esportes Gaming Brasil is proud to be one of the Brazilian-licensed operators under the SPA/MF framework and is renowned for impactful responsible gambling measures, including self-exclusion tools, behaviour monitoring, and an addiction support network.
With deep relationships to national sport and culture through major football sponsorships and experiential collaborations, and a growing digital presence via Onabet, the group is committed to shaping a safe, sustainable, and responsible future for Brazil’s gaming sector.
eSports
Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video

Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.
The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.
Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.
Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.
“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.
At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.
“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
eSports
Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards

Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.
The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.
Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.
“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.
“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.
“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.
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